---
title: "Bitly vs Short.io: Which is searched more?"
description: "Which is more popular in search, Bitly or Short.io? Compare estimated monthly branded-search demand and Share of Search inside the URL shortener platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/url-shortener-platforms/compare/bitly-vs-short-io"
publisher: "Brandwave"
---

# Bitly vs Short.io: Which is searched more?

Which is more popular in search, Bitly or Short.io? Compare estimated monthly branded-search demand and Share of Search inside the URL shortener platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bitly and Short.io
- **Competitive set**: URL shortener platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Bitly Share of Search**: 58%
- **Short.io Share of Search**: 0.71%

## Which is more popular in search, Bitly or Short.io?

- In August 2026, Bitly had more branded searches than Short.io among URL shortener platforms worldwide. Bitly was estimated to have 1.2M branded searches compared to Short.io’s 14.8K, and held a 58% Share of Search versus Short.io’s 0.71%.
- Bitly was ahead of Short.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among URL shortener platforms worldwide moved from 58.9% to 58%, and its estimated monthly branded searches moved from 1.4M to 1.2M.
- Across the 11 months ending August 2026, Short.io’s estimated Share of Search among URL shortener platforms worldwide moved from 0.43% to 0.71%, and its estimated monthly branded searches moved from 9.9K to 14.8K.

## How did search popularity change for URL shortener platforms worldwide in August 2026?

- In August 2026, Bitly lost estimated Share of Search among URL shortener platforms worldwide, from 60.1% to 58%.
- Estimated monthly branded searches for Short.io worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.

## Month by month

| Month | Bitly estimated searches | Bitly Share of Search | Bitly rank | Short.io estimated searches | Short.io Share of Search | Short.io rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4M | 58.9% | 1 | 9.9K | 0.43% | 4 |
| Nov 2025 | 1.2M | 54.9% | 1 | 12.1K | 0.57% | 4 |
| Dec 2025 | 918K | 53.7% | 1 | 9.9K | 0.58% | 4 |
| Jan 2026 | 1.3M | 61% | 1 | 12.1K | 0.55% | 4 |
| Feb 2026 | 1.4M | 61.9% | 1 | 9.9K | 0.44% | 4 |
| Mar 2026 | 1.5M | 60.9% | 1 | 14.8K | 0.59% | 4 |
| Apr 2026 | 1.6M | 64.8% | 1 | 12.1K | 0.5% | 4 |
| May 2026 | 1.5M | 65% | 1 | 9.9K | 0.43% | 4 |
| Jun 2026 | 1.5M | 64% | 1 | 14.8K | 0.62% | 4 |
| Jul 2026 | 1.3M | 60.1% | 1 | 14.8K | 0.71% | 4 |
| Aug 2026 | 1.2M | 58% | 1 | 14.8K | 0.71% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bitly’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bitly**: Measured on the search terms “bitly”, “bitly app”, “bitly com”, “bitly link shortener”, “bitly links”, “bitly online”, “bitly shortener”, “bitly software” and “bitly url shortener”, summed into one figure.
- **Short.io**: Measured on the search terms “short.io” and “short.io app”, summed into one figure.

- [Bitly profile](/demand/global-en/brands/bitly)
- [Short.io profile](/demand/global-en/brands/short-io)
- [All URL shortener platforms worldwide](/demand/global-en/categories/url-shortener-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bitly or Short.io?

In August 2026, Bitly had more branded searches than Short.io among URL shortener platforms worldwide. Bitly was estimated to have 1.2M branded searches compared to Short.io’s 14.8K, and held a 58% Share of Search versus Short.io’s 0.71%.

## Cite this page

Brandwave. "Bitly vs Short.io: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/url-shortener-platforms/compare/bitly-vs-short-io

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/url-shortener-platforms/compare/bitly-vs-short-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.