--- title: "UPS brands: Which are most popular?" description: "Compare the uninterruptible power supply brands people buy to keep computers and networks running. Share of Search among APC, CyberPower, Eaton, Vertiv, Tripp Lite, EcoFlow, GoldenMate and BLUETTI, the UPS brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ups-brands" publisher: "Brandwave" --- # UPS brands: Which are most popular? Compare the uninterruptible power supply brands people buy to keep computers and networks running. Share of Search among APC, CyberPower, Eaton, Vertiv, Tripp Lite, EcoFlow, GoldenMate and BLUETTI, the UPS brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: UPS brands - **Market**: Global - **Brands compared**: 8 - **Month measured**: Oct 2026 - **Highest Share of Search**: APC, 45.6% ## Which brand is most popular in search among UPS brands worldwide? - In October 2026, APC was the most searched among UPS brands worldwide, with an estimated 68.6K branded searches, 45.6% of all searches for the eight tracked by the Brandwave Brand Demand Index. - CyberPower is in 2nd place, 8.8 percentage points behind at 36.8%. - Across the 12 months ending October 2026, APC’s share of searches among UPS brands worldwide increased from 39.6% to 45.6%. - Across the 12 months ending October 2026, CyberPower’s share of searches among UPS brands worldwide decreased from 43.4% to 36.8%. - Across the 12 months ending October 2026, Vertiv’s share of searches among UPS brands worldwide increased from 4.6% to 5.3%. - Across the 12 months ending October 2026, APC’s share of searches among UPS brands worldwide peaked at 45.8% in September 2026 and was lowest at 39.6% in November 2025. - Across the 12 months ending October 2026, Eaton’s share of searches among UPS brands worldwide peaked at 9.5% in May 2026 and was lowest at 7.6% in August 2026. - Across the 12 months ending October 2026, Vertiv’s share of searches among UPS brands worldwide peaked at 5.3% in September 2026 and was lowest at 3.7% in December 2025. - Across the 12 months ending October 2026, APC rose from 2nd to 1st among UPS brands worldwide. - Across the 12 months ending October 2026, CyberPower fell from 1st to 2nd among UPS brands worldwide. - Across the 12 months ending October 2026, Eaton, Tripp Lite, EcoFlow, GoldenMate and BLUETTI held steady: their share of searches among UPS brands worldwide each moved less than 0.5 percentage points. ## Top UPS brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, APC and CyberPower appeared every time. APC was recommended most often, coming first in two out of four answers. CyberPower was second, and Eaton was third. Vertiv, which ranked fourth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | APC | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | CyberPower | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Eaton | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Vertiv | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tripp Lite | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | EcoFlow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GoldenMate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | BLUETTI | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about UPS brands - Asked ChatGPT "What's the best UPS for a home computer?": 1. CyberPower, 2. APC - Asked ChatGPT "Which UPS battery backup brand is most reliable?": 1. APC, 2. Eaton, 3. CyberPower - Asked ChatGPT "What UPS should I buy for my home network?": 1. CyberPower, 2. APC - Searched Google, AI Overview "ups battery backup": 1. APC, 2. CyberPower Not named in any answer: Vertiv, Tripp Lite, EcoFlow, GoldenMate and BLUETTI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## Compare search popularity between leading brands - [APC vs CyberPower: compare search popularity](/demand/global-en/compare/apc-vs-cyberpower): 45.6% against 36.8% Share of Search. - [APC vs Eaton: compare search popularity](/demand/global-en/compare/apc-vs-eaton): 45.6% against 8.1% Share of Search. - [APC vs Vertiv: compare search popularity](/demand/global-en/compare/apc-vs-vertiv): 45.6% against 5.3% Share of Search. - [CyberPower vs Eaton: compare search popularity](/demand/global-en/compare/cyberpower-vs-eaton): 36.8% against 8.1% Share of Search. - [CyberPower vs Vertiv: compare search popularity](/demand/global-en/compare/cyberpower-vs-vertiv): 36.8% against 5.3% Share of Search. - [Eaton vs Vertiv: compare search popularity](/demand/global-en/compare/eaton-vs-vertiv): 8.1% against 5.3% Share of Search. ## How did search popularity change for UPS brands worldwide in October 2026? - Estimated monthly branded searches for CyberPower worldwide fell 26.6% over 12 measured months, from 75.3K to 55.3K in October 2026. - Estimated monthly branded searches for GoldenMate worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in October 2026. - Estimated monthly branded searches for Eaton worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026. - Estimated monthly branded searches for BLUETTI worldwide fell 18.1% over 12 measured months, from 720 to 590 in October 2026. ## Which UPS brands do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | APC | 45.6% | 68.6K | 0.0% | APC | | 2 | CyberPower | 36.8% | 55.3K | 0.0% | CyberPower | | 3 | Eaton | 8.1% | 12.1K | 0.0% | Eaton | | 4 | Vertiv | 5.3% | 7.9K | 0.0% | Vertiv | | 5 | Tripp Lite | 1.9% | 2.9K | +20.8% | Tripp Lite | | 6 | EcoFlow | 1.3% | 1.9K | +18.8% | EcoFlow | | 7 | GoldenMate | 0.67% | 1K | -23.1% | GoldenMate | | 8 | BLUETTI | 0.39% | 590 | +22.9% | BLUETTI | APC, Eaton and 4 other brands sell other things too, so only their searches that name this product count here, like “apc ups”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | CyberPower | 75.3K | 43.4% | 1 | | Nov 2025 | APC | 68.6K | 39.6% | 2 | | Nov 2025 | Eaton | 14.8K | 8.5% | 3 | | Nov 2025 | Vertiv | 7.9K | 4.6% | 4 | | Nov 2025 | Tripp Lite | 2.9K | 1.7% | 5 | | Nov 2025 | EcoFlow | 1.9K | 1.1% | 6 | | Nov 2025 | GoldenMate | 1.3K | 0.75% | 7 | | Nov 2025 | BLUETTI | 720 | 0.42% | 8 | | Dec 2025 | CyberPower | 75.3K | 43.4% | 1 | | Dec 2025 | APC | 70.4K | 40.6% | 2 | | Dec 2025 | Eaton | 14.8K | 8.5% | 3 | | Dec 2025 | Vertiv | 6.4K | 3.7% | 4 | | Dec 2025 | Tripp Lite | 2.9K | 1.7% | 5 | | Dec 2025 | EcoFlow | 1.6K | 0.92% | 6 | | Dec 2025 | GoldenMate | 1.6K | 0.92% | 7 | | Dec 2025 | BLUETTI | 480 | 0.28% | 8 | | Jan 2026 | CyberPower | 75.3K | 42.3% | 1 | | Jan 2026 | APC | 72.6K | 40.7% | 2 | | Jan 2026 | Eaton | 14.8K | 8.3% | 3 | | Jan 2026 | Vertiv | 8.2K | 4.6% | 4 | | Jan 2026 | Tripp Lite | 2.9K | 1.6% | 5 | | Jan 2026 | EcoFlow | 1.9K | 1.1% | 6 | | Jan 2026 | GoldenMate | 1.9K | 1.1% | 7 | | Jan 2026 | BLUETTI | 590 | 0.33% | 8 | | Feb 2026 | APC | 70.4K | 43.2% | 1 | | Feb 2026 | CyberPower | 64.3K | 39.5% | 2 | | Feb 2026 | Eaton | 14.8K | 9.1% | 3 | | Feb 2026 | Vertiv | 7.9K | 4.9% | 4 | | Feb 2026 | Tripp Lite | 2.4K | 1.5% | 5 | | Feb 2026 | EcoFlow | 1.3K | 0.8% | 6 | | Feb 2026 | GoldenMate | 1.3K | 0.8% | 7 | | Feb 2026 | BLUETTI | 480 | 0.29% | 8 | | Mar 2026 | APC | 70.4K | 44.5% | 1 | | Mar 2026 | CyberPower | 58.6K | 37% | 2 | | Mar 2026 | Eaton | 14.8K | 9.4% | 3 | | Mar 2026 | Vertiv | 7.9K | 5% | 4 | | Mar 2026 | Tripp Lite | 2.9K | 1.8% | 5 | | Mar 2026 | EcoFlow | 1.6K | 1% | 6 | | Mar 2026 | GoldenMate | 1.6K | 1% | 7 | | Mar 2026 | BLUETTI | 480 | 0.3% | 8 | | Apr 2026 | APC | 70.4K | 45.6% | 1 | | Apr 2026 | CyberPower | 58.6K | 37.9% | 2 | | Apr 2026 | Eaton | 12.1K | 7.8% | 3 | | Apr 2026 | Vertiv | 7.9K | 5.1% | 4 | | Apr 2026 | Tripp Lite | 2.4K | 1.6% | 5 | | Apr 2026 | EcoFlow | 1.6K | 1% | 6 | | Apr 2026 | GoldenMate | 1K | 0.65% | 7 | | Apr 2026 | BLUETTI | 480 | 0.31% | 8 | | May 2026 | APC | 68.6K | 44.1% | 1 | | May 2026 | CyberPower | 58.6K | 37.7% | 2 | | May 2026 | Eaton | 14.8K | 9.5% | 3 | | May 2026 | Vertiv | 7.9K | 5.1% | 4 | | May 2026 | Tripp Lite | 2.4K | 1.5% | 5 | | May 2026 | EcoFlow | 1.6K | 1% | 6 | | May 2026 | GoldenMate | 1K | 0.64% | 7 | | May 2026 | BLUETTI | 480 | 0.31% | 8 | | Jun 2026 | APC | 68.6K | 44% | 1 | | Jun 2026 | CyberPower | 58.6K | 37.6% | 2 | | Jun 2026 | Eaton | 14.8K | 9.5% | 3 | | Jun 2026 | Vertiv | 8.2K | 5.3% | 4 | | Jun 2026 | Tripp Lite | 2.4K | 1.5% | 5 | | Jun 2026 | EcoFlow | 1.6K | 1% | 6 | | Jun 2026 | GoldenMate | 1.3K | 0.83% | 7 | | Jun 2026 | BLUETTI | 390 | 0.25% | 8 | | Jul 2026 | APC | 70.4K | 44.4% | 1 | | Jul 2026 | CyberPower | 58.6K | 37% | 2 | | Jul 2026 | Eaton | 14.8K | 9.3% | 3 | | Jul 2026 | Vertiv | 8.2K | 5.2% | 4 | | Jul 2026 | Tripp Lite | 2.9K | 1.8% | 5 | | Jul 2026 | EcoFlow | 1.6K | 1% | 6 | | Jul 2026 | GoldenMate | 1.6K | 1% | 7 | | Jul 2026 | BLUETTI | 480 | 0.3% | 8 | | Aug 2026 | APC | 68.6K | 43.2% | 1 | | Aug 2026 | CyberPower | 64.3K | 40.4% | 2 | | Aug 2026 | Eaton | 12.1K | 7.6% | 3 | | Aug 2026 | Vertiv | 7.9K | 5% | 4 | | Aug 2026 | Tripp Lite | 2.4K | 1.5% | 5 | | Aug 2026 | EcoFlow | 1.6K | 1% | 6 | | Aug 2026 | GoldenMate | 1.6K | 1% | 7 | | Aug 2026 | BLUETTI | 480 | 0.3% | 8 | | Sep 2026 | APC | 68.6K | 45.8% | 1 | | Sep 2026 | CyberPower | 55.3K | 36.9% | 2 | | Sep 2026 | Eaton | 12.1K | 8.1% | 3 | | Sep 2026 | Vertiv | 7.9K | 5.3% | 4 | | Sep 2026 | Tripp Lite | 2.4K | 1.6% | 5 | | Sep 2026 | EcoFlow | 1.6K | 1.1% | 6 | | Sep 2026 | GoldenMate | 1.3K | 0.87% | 7 | | Sep 2026 | BLUETTI | 480 | 0.32% | 8 | | Oct 2026 | APC | 68.6K | 45.6% | 1 | | Oct 2026 | CyberPower | 55.3K | 36.8% | 2 | | Oct 2026 | Eaton | 12.1K | 8.1% | 3 | | Oct 2026 | Vertiv | 7.9K | 5.3% | 4 | | Oct 2026 | Tripp Lite | 2.9K | 1.9% | 5 | | Oct 2026 | EcoFlow | 1.9K | 1.3% | 6 | | Oct 2026 | GoldenMate | 1K | 0.67% | 7 | | Oct 2026 | BLUETTI | 590 | 0.39% | 8 | ## How are branded searches counted for UPS brands? - **APC**: Measured on the search terms “apc back-ups” and “apc ups”, summed into one figure. - **BLUETTI**: Measured on the search term “bluetti ups”. - **CyberPower**: Measured on the search terms “cyberpower” and “cyberpower ups”, summed into one figure. - **Eaton**: Measured on the search term “eaton ups”. - **EcoFlow**: Measured on the search term “ecoflow ups”. - **GoldenMate**: Measured on the search term “goldenmate ups”. - **Tripp Lite**: Measured on the search term “tripp lite ups”. - **Vertiv**: Measured on the search terms “liebert ups” and “vertiv ups”, summed into one figure. - [APC](/demand/global-en/brands/apc) - [BLUETTI](/demand/global-en/brands/bluetti) - [CyberPower](/demand/global-en/brands/cyberpower) - [Eaton](/demand/global-en/brands/eaton) - [EcoFlow](/demand/global-en/brands/ecoflow) - [GoldenMate](/demand/global-en/brands/goldenmate) - [Tripp Lite](/demand/global-en/brands/tripp-lite) - [Vertiv](/demand/global-en/brands/vertiv) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among UPS brands worldwide? In October 2026, APC was the most searched among UPS brands worldwide, with an estimated 68.6K branded searches, 45.6% of all searches for the eight tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "UPS brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/ups-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ups-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.