---
title: "Upright freezer brands: Which are searched most?"
description: "Compare the upright freezer brands people buy. Share of Search among Hisense, Beko, LG, Haier and Bosch, the upright freezer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/upright-freezer-brands"
publisher: "Brandwave"
---

# Upright freezer brands: Which are searched most?

Compare the upright freezer brands people buy. Share of Search among Hisense, Beko, LG, Haier and Bosch, the upright freezer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Upright freezer brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hisense, 35.8%

## Which brand is most popular in search among upright freezer brands worldwide?

- In September 2026, Hisense was the most searched among upright freezer brands worldwide, with an estimated 673K branded searches and 35.8% estimated Share of Search within this set.
- Beko is in 2nd place, 11.9 percentage points behind at 23.9% Share of Search.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among upright freezer brands worldwide peaked at 41.7% in November 2025 and was lowest at 31.3% in March 2026.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among upright freezer brands worldwide peaked at 24.8% in July 2026 and was lowest at 20.3% in May 2026.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among upright freezer brands worldwide peaked at 26.6% in March 2026 and was lowest at 15.6% in June 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among upright freezer brands worldwide peaked at 26.6% in April 2026 and was lowest at 18.7% in February 2026.
- Across the 12 months ending September 2026, Hisense, Beko, LG, Haier and Bosch held steady: their estimated Share of Search among upright freezer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hisense vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-hisense): 35.8% against 23.9% Share of Search.
- [Hisense vs LG: compare search popularity](/demand/global-en/compare/hisense-vs-lg): 35.8% against 20.5% Share of Search.
- [Hisense vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-hisense): 35.8% against 19.6% Share of Search.
- [Beko vs LG: compare search popularity](/demand/global-en/compare/beko-vs-lg): 23.9% against 20.5% Share of Search.
- [Beko vs Haier: compare search popularity](/demand/global-en/compare/beko-vs-haier): 23.9% against 19.6% Share of Search.
- [LG vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-lg): 20.5% against 19.6% Share of Search.

## How did search popularity change for upright freezer brands worldwide in September 2026?

- In September 2026, Beko overtook LG to rank 2nd among upright freezer brands worldwide, with 23.9% estimated Share of Search.
- In September 2026, Hisense gained estimated Share of Search among upright freezer brands worldwide, from 34.2% to 35.8%.
- In September 2026, Haier gained estimated Share of Search among upright freezer brands worldwide, from 18.7% to 19.6%.
- In September 2026, LG lost estimated Share of Search among upright freezer brands worldwide, from 24% to 20.5%.
- Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hisense | 35.8% | 673K | 0.0% | Hisense |
| 2 | Beko | 23.9% | 450K | 0.0% | Beko |
| 3 | LG | 20.5% | 386K | -18.2% | LG |
| 4 | Haier | 19.6% | 368K | 0.0% | Haier |
| 5 | Bosch | 0.19% | 3.6K | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hisense | 823K | 35.8% | 1 |
| Oct 2025 | Beko | 550K | 23.9% | 2 |
| Oct 2025 | LG | 472K | 20.5% | 3 |
| Oct 2025 | Haier | 450K | 19.6% | 4 |
| Oct 2025 | Bosch | 4.4K | 0.19% | 5 |
| Nov 2025 | Hisense | 1M | 41.7% | 1 |
| Nov 2025 | Beko | 550K | 22.9% | 2 |
| Nov 2025 | Haier | 450K | 18.8% | 3 |
| Nov 2025 | LG | 395K | 16.5% | 4 |
| Nov 2025 | Bosch | 4.4K | 0.18% | 5 |
| Dec 2025 | Hisense | 823K | 35.5% | 1 |
| Dec 2025 | Beko | 550K | 23.7% | 2 |
| Dec 2025 | Haier | 550K | 23.7% | 3 |
| Dec 2025 | LG | 390K | 16.8% | 4 |
| Dec 2025 | Bosch | 4.4K | 0.19% | 5 |
| Jan 2026 | Hisense | 823K | 35.8% | 1 |
| Jan 2026 | Beko | 550K | 23.9% | 2 |
| Jan 2026 | LG | 472K | 20.5% | 3 |
| Jan 2026 | Haier | 450K | 19.6% | 4 |
| Jan 2026 | Bosch | 4.4K | 0.19% | 5 |
| Feb 2026 | Hisense | 673K | 34.2% | 1 |
| Feb 2026 | LG | 472K | 24% | 2 |
| Feb 2026 | Beko | 450K | 22.9% | 3 |
| Feb 2026 | Haier | 368K | 18.7% | 4 |
| Feb 2026 | Bosch | 4.4K | 0.22% | 5 |
| Mar 2026 | Hisense | 673K | 31.3% | 1 |
| Mar 2026 | LG | 572K | 26.6% | 2 |
| Mar 2026 | Beko | 450K | 20.9% | 3 |
| Mar 2026 | Haier | 450K | 20.9% | 4 |
| Mar 2026 | Bosch | 4.4K | 0.2% | 5 |
| Apr 2026 | Hisense | 673K | 32.5% | 1 |
| Apr 2026 | Haier | 550K | 26.6% | 2 |
| Apr 2026 | Beko | 450K | 21.8% | 3 |
| Apr 2026 | LG | 390K | 18.9% | 4 |
| Apr 2026 | Bosch | 4.4K | 0.21% | 5 |
| May 2026 | Hisense | 823K | 37.1% | 1 |
| May 2026 | Haier | 550K | 24.8% | 2 |
| May 2026 | Beko | 450K | 20.3% | 3 |
| May 2026 | LG | 390K | 17.6% | 4 |
| May 2026 | Bosch | 4.4K | 0.2% | 5 |
| Jun 2026 | Hisense | 1M | 40.1% | 1 |
| Jun 2026 | Beko | 550K | 22.1% | 2 |
| Jun 2026 | Haier | 550K | 22.1% | 3 |
| Jun 2026 | LG | 390K | 15.6% | 4 |
| Jun 2026 | Bosch | 3.6K | 0.14% | 5 |
| Jul 2026 | Hisense | 823K | 37.1% | 1 |
| Jul 2026 | Beko | 550K | 24.8% | 2 |
| Jul 2026 | Haier | 450K | 20.3% | 3 |
| Jul 2026 | LG | 390K | 17.6% | 4 |
| Jul 2026 | Bosch | 3.6K | 0.16% | 5 |
| Aug 2026 | Hisense | 673K | 34.2% | 1 |
| Aug 2026 | LG | 472K | 24% | 2 |
| Aug 2026 | Beko | 450K | 22.9% | 3 |
| Aug 2026 | Haier | 368K | 18.7% | 4 |
| Aug 2026 | Bosch | 3.6K | 0.18% | 5 |
| Sep 2026 | Hisense | 673K | 35.8% | 1 |
| Sep 2026 | Beko | 450K | 23.9% | 2 |
| Sep 2026 | LG | 386K | 20.5% | 3 |
| Sep 2026 | Haier | 368K | 19.6% | 4 |
| Sep 2026 | Bosch | 3.6K | 0.19% | 5 |

## What is being compared

- **Beko**: Measured on the search term “beko”.
- **Bosch**: Measured on the search term “bosch washer”.
- **Haier**: Measured on the search term “haier”.
- **Hisense**: Measured on the search term “hisense”.
- **LG**: Measured on the search terms “lg com” and “lg washing machine”, summed into one figure.

- [Beko](/demand/global-en/brands/beko)
- [Bosch](/demand/global-en/brands/bosch)
- [Haier](/demand/global-en/brands/haier)
- [Hisense](/demand/global-en/brands/hisense)
- [LG](/demand/global-en/brands/lg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among upright freezer brands worldwide?

In September 2026, Hisense was the most searched among upright freezer brands worldwide, with an estimated 673K branded searches and 35.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Upright freezer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/upright-freezer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/upright-freezer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.