---
title: "Unified communications platforms: Which are searched most?"
description: "Compare the platforms that combine calls, chat and meetings. Share of Search among RingCentral, Dialpad, Aircall, Nextiva and Zoom, the unified communications platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/unified-communications-platforms"
publisher: "Brandwave"
---

# Unified communications platforms: Which are searched most?

Compare the platforms that combine calls, chat and meetings. Share of Search among RingCentral, Dialpad, Aircall, Nextiva and Zoom, the unified communications platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Unified communications platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: RingCentral, 43.1%

## Which brand is most popular in search among unified communications platforms worldwide?

- In August 2026, RingCentral was the most searched among unified communications platforms worldwide, with an estimated 184K branded searches and 43.1% estimated Share of Search within this set.
- Dialpad is in 2nd place, 21.3 percentage points behind at 21.9% Share of Search.
- Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among unified communications platforms worldwide increased from 18.2% to 21.9%.
- Across the 11 months ending August 2026, Aircall’s estimated Share of Search among unified communications platforms worldwide decreased from 18.1% to 14.7%.
- Across the 11 months ending August 2026, Nextiva’s estimated Share of Search among unified communications platforms worldwide increased from 10.3% to 12.3%.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among unified communications platforms worldwide decreased from 9.8% to 8%.
- Across the 11 months ending August 2026, RingCentral’s estimated Share of Search among unified communications platforms worldwide peaked at 45.5% in April 2026 and was lowest at 37.7% in January 2026.
- Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among unified communications platforms worldwide peaked at 21.9% in August 2026 and was lowest at 15.9% in January 2026.
- Across the 11 months ending August 2026, Aircall’s estimated Share of Search among unified communications platforms worldwide peaked at 28.4% in January 2026 and was lowest at 14.7% in August 2026.
- Across the 11 months ending August 2026, Nextiva’s estimated Share of Search among unified communications platforms worldwide peaked at 12.9% in December 2025 and was lowest at 10.3% in October 2025.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among unified communications platforms worldwide peaked at 9.8% in October 2025 and was lowest at 7.1% in January 2026.
- Across the 11 months ending August 2026, RingCentral held steady: its estimated Share of Search among unified communications platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [RingCentral vs Dialpad: compare search popularity](/demand/global-en/compare/dialpad-vs-ringcentral): 43.1% against 21.9% Share of Search.
- [RingCentral vs Aircall: compare search popularity](/demand/global-en/compare/aircall-vs-ringcentral): 43.1% against 14.7% Share of Search.
- [RingCentral vs Nextiva: compare search popularity](/demand/global-en/compare/nextiva-vs-ringcentral): 43.1% against 12.3% Share of Search.
- [RingCentral vs Zoom: compare search popularity](/demand/global-en/compare/ringcentral-vs-zoom): 43.1% against 8% Share of Search.
- [Dialpad vs Aircall: compare search popularity](/demand/global-en/compare/aircall-vs-dialpad): 21.9% against 14.7% Share of Search.
- [Dialpad vs Nextiva: compare search popularity](/demand/global-en/compare/dialpad-vs-nextiva): 21.9% against 12.3% Share of Search.
- [Dialpad vs Zoom: compare search popularity](/demand/global-en/compare/dialpad-vs-zoom): 21.9% against 8% Share of Search.
- [Aircall vs Nextiva: compare search popularity](/demand/global-en/compare/aircall-vs-nextiva): 14.7% against 12.3% Share of Search.
- [Aircall vs Zoom: compare search popularity](/demand/global-en/compare/aircall-vs-zoom): 14.7% against 8% Share of Search.
- [Nextiva vs Zoom: compare search popularity](/demand/global-en/compare/nextiva-vs-zoom): 12.3% against 8% Share of Search.

## How did search popularity change for unified communications platforms worldwide in August 2026?

- In August 2026, RingCentral gained estimated Share of Search among unified communications platforms worldwide, from 41.8% to 43.1%.
- In August 2026, Dialpad gained estimated Share of Search among unified communications platforms worldwide, from 21.2% to 21.9%.
- In August 2026, Aircall lost estimated Share of Search among unified communications platforms worldwide, from 17.3% to 14.7%.
- Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | RingCentral | 43.1% | 184K | -0.3% | RingCentral |
| 2 | Dialpad | 21.9% | 93.5K | -0.0% | Dialpad |
| 3 | Aircall | 14.7% | 62.5K | -18.1% | Aircall |
| 4 | Nextiva | 12.3% | 52.7K | -1.0% | Nextiva |
| 5 | Zoom | 8% | 34K | -0.1% | Zoom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | RingCentral | 223K | 43.5% | 1 |
| Oct 2025 | Dialpad | 93.5K | 18.2% | 2 |
| Oct 2025 | Aircall | 92.9K | 18.1% | 3 |
| Oct 2025 | Nextiva | 53K | 10.3% | 4 |
| Oct 2025 | Zoom | 50.3K | 9.8% | 5 |
| Nov 2025 | RingCentral | 193K | 44.5% | 1 |
| Nov 2025 | Dialpad | 76.5K | 17.7% | 2 |
| Nov 2025 | Aircall | 76.3K | 17.6% | 3 |
| Nov 2025 | Nextiva | 53.6K | 12.4% | 4 |
| Nov 2025 | Zoom | 33.7K | 7.8% | 5 |
| Dec 2025 | RingCentral | 188K | 45.4% | 1 |
| Dec 2025 | Dialpad | 76.5K | 18.5% | 2 |
| Dec 2025 | Aircall | 62.5K | 15.1% | 3 |
| Dec 2025 | Nextiva | 53.4K | 12.9% | 4 |
| Dec 2025 | Zoom | 33.9K | 8.2% | 5 |
| Jan 2026 | RingCentral | 222K | 37.7% | 1 |
| Jan 2026 | Aircall | 167K | 28.4% | 2 |
| Jan 2026 | Dialpad | 93.5K | 15.9% | 3 |
| Jan 2026 | Nextiva | 64.7K | 11% | 4 |
| Jan 2026 | Zoom | 41.5K | 7.1% | 5 |
| Feb 2026 | RingCentral | 185K | 41.8% | 1 |
| Feb 2026 | Aircall | 92.5K | 20.9% | 2 |
| Feb 2026 | Dialpad | 77K | 17.4% | 3 |
| Feb 2026 | Nextiva | 54.2K | 12.2% | 4 |
| Feb 2026 | Zoom | 34.1K | 7.7% | 5 |
| Mar 2026 | RingCentral | 223K | 44% | 1 |
| Mar 2026 | Dialpad | 94K | 18.5% | 2 |
| Mar 2026 | Aircall | 92.9K | 18.3% | 3 |
| Mar 2026 | Nextiva | 55.3K | 10.9% | 4 |
| Mar 2026 | Zoom | 41.5K | 8.2% | 5 |
| Apr 2026 | RingCentral | 223K | 45.5% | 1 |
| Apr 2026 | Dialpad | 93.6K | 19.1% | 2 |
| Apr 2026 | Aircall | 76K | 15.5% | 3 |
| Apr 2026 | Nextiva | 55.6K | 11.4% | 4 |
| Apr 2026 | Zoom | 41.5K | 8.5% | 5 |
| May 2026 | RingCentral | 186K | 43.4% | 1 |
| May 2026 | Dialpad | 76.9K | 18% | 2 |
| May 2026 | Aircall | 76.3K | 17.8% | 3 |
| May 2026 | Nextiva | 54.8K | 12.8% | 4 |
| May 2026 | Zoom | 34.1K | 8% | 5 |
| Jun 2026 | RingCentral | 186K | 41.9% | 1 |
| Jun 2026 | Dialpad | 93.4K | 21.1% | 2 |
| Jun 2026 | Aircall | 76.3K | 17.2% | 3 |
| Jun 2026 | Nextiva | 53.5K | 12.1% | 4 |
| Jun 2026 | Zoom | 34K | 7.7% | 5 |
| Jul 2026 | RingCentral | 185K | 41.8% | 1 |
| Jul 2026 | Dialpad | 93.5K | 21.2% | 2 |
| Jul 2026 | Aircall | 76.3K | 17.3% | 3 |
| Jul 2026 | Nextiva | 53.2K | 12% | 4 |
| Jul 2026 | Zoom | 34K | 7.7% | 5 |
| Aug 2026 | RingCentral | 184K | 43.1% | 1 |
| Aug 2026 | Dialpad | 93.5K | 21.9% | 2 |
| Aug 2026 | Aircall | 62.5K | 14.7% | 3 |
| Aug 2026 | Nextiva | 52.7K | 12.3% | 4 |
| Aug 2026 | Zoom | 34K | 8% | 5 |
| Sep 2026 | Aircall | — | — | — |
| Sep 2026 | Dialpad | — | — | — |
| Sep 2026 | Nextiva | — | — | — |
| Sep 2026 | RingCentral | — | — | — |
| Sep 2026 | Zoom | — | — | — |

## What is being compared

- **Aircall**: Measured on the search terms “aircall”, “aircall app”, “aircall io” and “aircall software”, summed into one figure.
- **Dialpad**: Measured on the search terms “dialpad”, “dialpad app”, “dialpad business phone”, “dialpad com”, “dialpad connect” and “dialpad software”, summed into one figure.
- **Nextiva**: Measured on the search terms “nextiva”, “nextiva app”, “nextiva business phone”, “nextiva com”, “nextiva phone system”, “nextiva software”, “nextiva voip” and “nextiva xbert”, summed into one figure.
- **RingCentral**: Measured on the search terms “ringcentral”, “ringcentral app”, “ringcentral business phone”, “ringcentral com”, “ringcentral phone system”, “ringcentral ringex”, “ringcentral software” and “ringcentral voip”, summed into one figure.
- **Zoom**: Measured on the search terms “video meeting zoom”, “zoom com” and “zoom video meeting”, summed into one figure.

- [Aircall](/demand/global-en/brands/aircall)
- [Dialpad](/demand/global-en/brands/dialpad)
- [Nextiva](/demand/global-en/brands/nextiva)
- [RingCentral](/demand/global-en/brands/ringcentral)
- [Zoom](/demand/global-en/brands/zoom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among unified communications platforms worldwide?

In August 2026, RingCentral was the most searched among unified communications platforms worldwide, with an estimated 184K branded searches and 43.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Unified communications platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/unified-communications-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/unified-communications-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.