--- title: "Underwear brands: Which brands are most popular in search?" description: "Compare the underwear brands people buy. Share of Search among Calvin Klein, Hanes, Step One, Bonds and Jockey, the underwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/underwear-brands" publisher: "Brandwave" --- # Underwear brands: Which brands are most popular in search? Compare the underwear brands people buy. Share of Search among Calvin Klein, Hanes, Step One, Bonds and Jockey, the underwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Underwear brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Calvin Klein, 95.5% ## Which brand is most popular in search among underwear brands worldwide? - In August 2026, Calvin Klein was the most searched among underwear brands worldwide, with an estimated 3.4M branded searches and 95.5% estimated Share of Search within this set. - Hanes is in 2nd place, 91.6 percentage points behind at 3.8% Share of Search. - Across the 11 months ending August 2026, Calvin Klein’s estimated Share of Search among underwear brands worldwide peaked at 97% in February 2026 and was lowest at 95.5% in August 2026. - Across the 11 months ending August 2026, Hanes’ estimated Share of Search among underwear brands worldwide peaked at 3.9% in January 2026 and was lowest at 2.6% in February 2026. - Across the 11 months ending August 2026, Calvin Klein, Hanes, Step One, Bonds and Jockey held steady: their estimated Share of Search among underwear brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Calvin Klein vs Hanes: compare search popularity](/demand/global-en/compare/calvin-klein-vs-hanes): 95.5% against 3.8% Share of Search. ## How did search popularity change for underwear brands worldwide in August 2026? - Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026. - Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Calvin Klein | 95.5% | 3.4M | 0.0% | Calvin Klein | | 2 | Hanes | 3.8% | 135K | 0.0% | Hanes | | 3 | Step One | 0.52% | 18.1K | +22.3% | Step One | | 4 | Bonds | 0.15% | 5.4K | 0.0% | Bonds | | 5 | Jockey | 0.01% | 480 | 0.0% | Jockey | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Calvin Klein | 3.4M | 95.6% | 1 | | Oct 2025 | Hanes | 135K | 3.9% | 2 | | Oct 2025 | Step One | 14.8K | 0.42% | 3 | | Oct 2025 | Bonds | 5.4K | 0.15% | 4 | | Oct 2025 | Jockey | 590 | 0.02% | 5 | | Nov 2025 | Calvin Klein | 5M | 96.1% | 1 | | Nov 2025 | Hanes | 165K | 3.2% | 2 | | Nov 2025 | Step One | 27.1K | 0.52% | 3 | | Nov 2025 | Bonds | 8.1K | 0.16% | 4 | | Nov 2025 | Jockey | 590 | 0.01% | 5 | | Dec 2025 | Calvin Klein | 4.1M | 95.6% | 1 | | Dec 2025 | Hanes | 165K | 3.9% | 2 | | Dec 2025 | Step One | 18.1K | 0.42% | 3 | | Dec 2025 | Bonds | 5.4K | 0.13% | 4 | | Dec 2025 | Jockey | 480 | 0.01% | 5 | | Jan 2026 | Calvin Klein | 3.4M | 95.7% | 1 | | Jan 2026 | Hanes | 135K | 3.9% | 2 | | Jan 2026 | Step One | 9.9K | 0.28% | 3 | | Jan 2026 | Bonds | 5.4K | 0.15% | 4 | | Jan 2026 | Jockey | 480 | 0.01% | 5 | | Feb 2026 | Calvin Klein | 4.1M | 97% | 1 | | Feb 2026 | Hanes | 110K | 2.6% | 2 | | Feb 2026 | Step One | 9.9K | 0.23% | 3 | | Feb 2026 | Bonds | 4.4K | 0.1% | 4 | | Feb 2026 | Jockey | 320 | <0.01% | 5 | | Mar 2026 | Calvin Klein | 5M | 97% | 1 | | Mar 2026 | Hanes | 135K | 2.6% | 2 | | Mar 2026 | Step One | 14.8K | 0.29% | 3 | | Mar 2026 | Bonds | 5.4K | 0.1% | 4 | | Mar 2026 | Jockey | 390 | <0.01% | 5 | | Apr 2026 | Calvin Klein | 3.4M | 95.6% | 1 | | Apr 2026 | Hanes | 135K | 3.9% | 2 | | Apr 2026 | Step One | 14.8K | 0.42% | 3 | | Apr 2026 | Bonds | 5.4K | 0.15% | 4 | | Apr 2026 | Jockey | 390 | 0.01% | 5 | | May 2026 | Calvin Klein | 4.1M | 96.3% | 1 | | May 2026 | Hanes | 135K | 3.2% | 2 | | May 2026 | Step One | 14.8K | 0.35% | 3 | | May 2026 | Bonds | 5.4K | 0.13% | 4 | | May 2026 | Jockey | 480 | 0.01% | 5 | | Jun 2026 | Calvin Klein | 3.4M | 95.6% | 1 | | Jun 2026 | Hanes | 135K | 3.9% | 2 | | Jun 2026 | Step One | 14.8K | 0.42% | 3 | | Jun 2026 | Bonds | 5.4K | 0.15% | 4 | | Jun 2026 | Jockey | 590 | 0.02% | 5 | | Jul 2026 | Calvin Klein | 3.4M | 95.6% | 1 | | Jul 2026 | Hanes | 135K | 3.9% | 2 | | Jul 2026 | Step One | 14.8K | 0.42% | 3 | | Jul 2026 | Bonds | 5.4K | 0.15% | 4 | | Jul 2026 | Jockey | 480 | 0.01% | 5 | | Aug 2026 | Calvin Klein | 3.4M | 95.5% | 1 | | Aug 2026 | Hanes | 135K | 3.8% | 2 | | Aug 2026 | Step One | 18.1K | 0.52% | 3 | | Aug 2026 | Bonds | 5.4K | 0.15% | 4 | | Aug 2026 | Jockey | 480 | 0.01% | 5 | | Sep 2026 | Bonds | — | — | — | | Sep 2026 | Calvin Klein | — | — | — | | Sep 2026 | Hanes | — | — | — | | Sep 2026 | Jockey | — | — | — | | Sep 2026 | Step One | — | — | — | ## What is being compared - **Bonds**: Measured on the search term “bonds nz”. - **Calvin Klein**: Measured on the search term “calvin klein”. - **Hanes**: Measured on the search term “hanes”. - **Jockey**: Measured on the search term “jockey nz”. - **Step One**: Measured on the search term “step one boxers”. - [Bonds](/demand/global-en/brands/bonds) - [Calvin Klein](/demand/global-en/brands/calvin-klein) - [Hanes](/demand/global-en/brands/hanes) - [Jockey](/demand/global-en/brands/jockey) - [Step One](/demand/global-en/brands/step-one) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among underwear brands worldwide? In August 2026, Calvin Klein was the most searched among underwear brands worldwide, with an estimated 3.4M branded searches and 95.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Underwear brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/underwear-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/underwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.