---
title: "Underfloor heating: Which brands are most popular in search?"
description: "Compare the underfloor heating people buy. Share of Search among Heatmat, Watts, Warmup, DEVI, Raychem and Uponor, the underfloor heating Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/underfloor-heating"
publisher: "Brandwave"
---

# Underfloor heating: Which brands are most popular in search?

Compare the underfloor heating people buy. Share of Search among Heatmat, Watts, Warmup, DEVI, Raychem and Uponor, the underfloor heating Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Underfloor heating
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Heatmat, 93.5%

## Which brand is most popular in search among underfloor heating worldwide?

- In August 2026, Heatmat was the most searched among underfloor heating worldwide, with an estimated 12.1K branded searches and 93.5% estimated Share of Search within this set.
- Watts is in 2nd place, 88.9 percentage points behind at 4.6% Share of Search.
- Across the 11 months ending August 2026, Heatmat’s estimated Share of Search among underfloor heating worldwide increased from 92.8% to 93.5%.
- Across the 11 months ending August 2026, Heatmat’s estimated Share of Search among underfloor heating worldwide peaked at 96.5% in December 2025 and was lowest at 92% in June 2026.
- Across the 11 months ending August 2026, Watts’ estimated Share of Search among underfloor heating worldwide peaked at 5.5% in June 2026 and was lowest at 2.1% in December 2025.
- Across the 11 months ending August 2026, Watts, Warmup, DEVI, Raychem and Uponor held steady: their estimated Share of Search among underfloor heating worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Heatmat vs Watts: compare search popularity](/demand/global-en/compare/heatmat-vs-watts-heating): 93.5% against 4.6% Share of Search.

## How did search popularity change for underfloor heating worldwide in August 2026?

- In August 2026, Watts gained estimated Share of Search among underfloor heating worldwide, from 2.5% to 4.6%.
- In August 2026, Heatmat lost estimated Share of Search among underfloor heating worldwide, from 95.1% to 93.5%.
- Estimated monthly branded searches for Uponor worldwide fell 85.7% over 11 measured months, from 70 to 10 in August 2026.
- Estimated monthly branded searches for Warmup worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.
- Estimated monthly branded searches for DEVI worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.
- Estimated monthly branded searches for Raychem worldwide fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Heatmat | 93.5% | 12.1K | 0.0% | Heatmat |
| 2 | Watts | 4.6% | 590 | +84.4% | Watts |
| 3 | Warmup | 0.85% | 110 | -21.4% | Warmup |
| 4 | DEVI | 0.7% | 90 | -18.2% | DEVI |
| 5 | Raychem | 0.31% | 40 | 0.0% | Raychem |
| 6 | Uponor | 0.08% | 10 | 0.0% | Uponor |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Heatmat | 18.1K | 92.8% | 1 |
| Oct 2025 | Watts | 880 | 4.5% | 2 |
| Oct 2025 | Warmup | 210 | 1.1% | 3 |
| Oct 2025 | DEVI | 170 | 0.87% | 4 |
| Oct 2025 | Raychem | 70 | 0.36% | 5 |
| Oct 2025 | Uponor | 70 | 0.36% | 6 |
| Nov 2025 | Heatmat | 22.2K | 94.2% | 1 |
| Nov 2025 | Watts | 880 | 3.7% | 2 |
| Nov 2025 | Warmup | 210 | 0.89% | 3 |
| Nov 2025 | DEVI | 170 | 0.72% | 4 |
| Nov 2025 | Uponor | 70 | 0.3% | 5 |
| Nov 2025 | Raychem | 40 | 0.17% | 6 |
| Dec 2025 | Heatmat | 27.1K | 96.5% | 1 |
| Dec 2025 | Watts | 590 | 2.1% | 2 |
| Dec 2025 | Warmup | 170 | 0.61% | 3 |
| Dec 2025 | DEVI | 110 | 0.39% | 4 |
| Dec 2025 | Raychem | 50 | 0.18% | 5 |
| Dec 2025 | Uponor | 50 | 0.18% | 6 |
| Jan 2026 | Heatmat | 27.1K | 96% | 1 |
| Jan 2026 | Watts | 720 | 2.5% | 2 |
| Jan 2026 | Warmup | 210 | 0.74% | 3 |
| Jan 2026 | DEVI | 110 | 0.39% | 4 |
| Jan 2026 | Raychem | 50 | 0.18% | 5 |
| Jan 2026 | Uponor | 50 | 0.18% | 6 |
| Feb 2026 | Heatmat | 18.1K | 94.2% | 1 |
| Feb 2026 | Watts | 720 | 3.7% | 2 |
| Feb 2026 | Warmup | 210 | 1.1% | 3 |
| Feb 2026 | DEVI | 90 | 0.47% | 4 |
| Feb 2026 | Uponor | 50 | 0.26% | 5 |
| Feb 2026 | Raychem | 40 | 0.21% | 6 |
| Mar 2026 | Heatmat | 18.1K | 94.3% | 1 |
| Mar 2026 | Watts | 720 | 3.8% | 2 |
| Mar 2026 | Warmup | 210 | 1.1% | 3 |
| Mar 2026 | DEVI | 110 | 0.57% | 4 |
| Mar 2026 | Raychem | 30 | 0.16% | 5 |
| Mar 2026 | Uponor | 30 | 0.16% | 6 |
| Apr 2026 | Heatmat | 14.8K | 94.4% | 1 |
| Apr 2026 | Watts | 590 | 3.8% | 2 |
| Apr 2026 | Warmup | 140 | 0.89% | 3 |
| Apr 2026 | DEVI | 90 | 0.57% | 4 |
| Apr 2026 | Raychem | 40 | 0.26% | 5 |
| Apr 2026 | Uponor | 20 | 0.13% | 6 |
| May 2026 | Heatmat | 12.1K | 94.2% | 1 |
| May 2026 | Watts | 480 | 3.7% | 2 |
| May 2026 | DEVI | 110 | 0.86% | 3 |
| May 2026 | Warmup | 110 | 0.86% | 4 |
| May 2026 | Raychem | 30 | 0.23% | 5 |
| May 2026 | Uponor | 20 | 0.16% | 6 |
| Jun 2026 | Heatmat | 9.9K | 92% | 1 |
| Jun 2026 | Watts | 590 | 5.5% | 2 |
| Jun 2026 | DEVI | 110 | 1% | 3 |
| Jun 2026 | Warmup | 110 | 1% | 4 |
| Jun 2026 | Raychem | 30 | 0.28% | 5 |
| Jun 2026 | Uponor | 20 | 0.19% | 6 |
| Jul 2026 | Heatmat | 12.1K | 95.1% | 1 |
| Jul 2026 | Watts | 320 | 2.5% | 2 |
| Jul 2026 | Warmup | 140 | 1.1% | 3 |
| Jul 2026 | DEVI | 110 | 0.86% | 4 |
| Jul 2026 | Raychem | 40 | 0.31% | 5 |
| Jul 2026 | Uponor | 10 | 0.08% | 6 |
| Aug 2026 | Heatmat | 12.1K | 93.5% | 1 |
| Aug 2026 | Watts | 590 | 4.6% | 2 |
| Aug 2026 | Warmup | 110 | 0.85% | 3 |
| Aug 2026 | DEVI | 90 | 0.7% | 4 |
| Aug 2026 | Raychem | 40 | 0.31% | 5 |
| Aug 2026 | Uponor | 10 | 0.08% | 6 |
| Sep 2026 | DEVI | — | — | — |
| Sep 2026 | Heatmat | — | — | — |
| Sep 2026 | Raychem | — | — | — |
| Sep 2026 | Uponor | — | — | — |
| Sep 2026 | Warmup | — | — | — |
| Sep 2026 | Watts | — | — | — |

## What is being compared

- **DEVI**: Measured on the search term “devi underfloor”.
- **Heatmat**: Measured on the search term “heat mat”.
- **Raychem**: Measured on the search term “raychem heating”.
- **Uponor**: Measured on the search term “uponor heating”.
- **Warmup**: Measured on the search term “warmup heating”.
- **Watts**: Measured on the search term “watts heating”.

- [DEVI](/demand/global-en/brands/devi-heating)
- [Heatmat](/demand/global-en/brands/heatmat)
- [Raychem](/demand/global-en/brands/raychem)
- [Uponor](/demand/global-en/brands/uponor)
- [Warmup](/demand/global-en/brands/warmup)
- [Watts](/demand/global-en/brands/watts-heating)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among underfloor heating worldwide?

In August 2026, Heatmat was the most searched among underfloor heating worldwide, with an estimated 12.1K branded searches and 93.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Underfloor heating: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/underfloor-heating

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/underfloor-heating. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.