---
title: "Bosch vs KitchenAid: Which is searched more?"
description: "Which is more popular in search, Bosch or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Undercounter fridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/undercounter-fridge-brands/compare/bosch-vs-kitchenaid"
publisher: "Brandwave"
---

# Bosch vs KitchenAid: Which is searched more?

Which is more popular in search, Bosch or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Undercounter fridge brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bosch and KitchenAid
- **Competitive set**: Undercounter fridge brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bosch Share of Search**: 0.11%
- **KitchenAid Share of Search**: 76.3%

## Which is more popular in search, Bosch or KitchenAid?

- In September 2026, KitchenAid had more branded searches than Bosch among undercounter fridge brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Bosch’s 1.9K, and held a 76.3% Share of Search versus Bosch’s 0.11%.
- KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among undercounter fridge brands worldwide moved from 0.08% to 0.11%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among undercounter fridge brands worldwide moved from 76.6% to 76.3%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

## How did search popularity change for undercounter fridge brands worldwide in September 2026?

- In September 2026, KitchenAid gained estimated Share of Search among undercounter fridge brands worldwide, from 75.5% to 76.3%.

## Month by month

| Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.08% | 3 | 1.8M | 76.6% | 1 |
| Nov 2025 | 1.9K | 0.05% | 3 | 3M | 81.4% | 1 |
| Dec 2025 | 1.3K | 0.04% | 3 | 3M | 83.7% | 1 |
| Jan 2026 | 1.6K | 0.07% | 3 | 1.8M | 79.1% | 1 |
| Feb 2026 | 1.3K | 0.07% | 3 | 1.5M | 75.6% | 1 |
| Mar 2026 | 1.6K | 0.08% | 3 | 1.5M | 72.7% | 1 |
| Apr 2026 | 1.3K | 0.07% | 3 | 1.5M | 75.4% | 1 |
| May 2026 | 1.6K | 0.09% | 3 | 1.3M | 73.9% | 1 |
| Jun 2026 | 1.9K | 0.12% | 3 | 1.2M | 74.6% | 1 |
| Jul 2026 | 1.9K | 0.12% | 3 | 1.2M | 75.6% | 1 |
| Aug 2026 | 1.9K | 0.12% | 3 | 1.2M | 75.5% | 1 |
| Sep 2026 | 1.9K | 0.11% | 3 | 1.3M | 76.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bosch**: Measured on the search term “bosch undercounter fridge”.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.

- [Bosch profile](/demand/global-en/brands/bosch)
- [KitchenAid profile](/demand/global-en/brands/kitchenaid)
- [All undercounter fridge brands worldwide](/demand/global-en/categories/undercounter-fridge-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bosch or KitchenAid?

In September 2026, KitchenAid had more branded searches than Bosch among undercounter fridge brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Bosch’s 1.9K, and held a 76.3% Share of Search versus Bosch’s 0.11%.

## Cite this page

Brandwave. "Bosch vs KitchenAid: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/undercounter-fridge-brands/compare/bosch-vs-kitchenaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/undercounter-fridge-brands/compare/bosch-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.