--- title: "Undercounter fridge brands: Which are searched most?" description: "Compare the undercounter fridge brands people buy. Share of Search among KitchenAid, Kenwood, Bosch and Polar, the undercounter fridge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/undercounter-fridge-brands" publisher: "Brandwave" --- # Undercounter fridge brands: Which are searched most? Compare the undercounter fridge brands people buy. Share of Search among KitchenAid, Kenwood, Bosch and Polar, the undercounter fridge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Undercounter fridge brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: KitchenAid, 76.3% ## Which brand is most popular in search among undercounter fridge brands worldwide? - In September 2026, KitchenAid was the most searched among undercounter fridge brands worldwide, with an estimated 1.3M branded searches and 76.3% estimated Share of Search within this set. - Kenwood is in 2nd place, 52.7 percentage points behind at 23.6% Share of Search. - Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among undercounter fridge brands worldwide peaked at 83.7% in December 2025 and was lowest at 72.7% in March 2026. - Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among undercounter fridge brands worldwide peaked at 27.2% in March 2026 and was lowest at 16.3% in December 2025. - Across the 12 months ending September 2026, KitchenAid, Kenwood, Bosch and Polar held steady: their estimated Share of Search among undercounter fridge brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [KitchenAid vs Kenwood: compare search popularity](/demand/global-en/compare/kenwood-vs-kitchenaid): 76.3% against 23.6% Share of Search. ## How did search popularity change for undercounter fridge brands worldwide in September 2026? - In September 2026, KitchenAid gained estimated Share of Search among undercounter fridge brands worldwide, from 75.5% to 76.3%. - In September 2026, Kenwood lost estimated Share of Search among undercounter fridge brands worldwide, from 24.4% to 23.6%. - Estimated monthly branded searches for Polar worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | KitchenAid | 76.3% | 1.3M | +4.5% | KitchenAid | | 2 | Kenwood | 23.6% | 394K | 0.0% | Kenwood | | 3 | Bosch | 0.11% | 1.9K | 0.0% | Bosch | | 4 | Polar | 0.02% | 260 | +23.8% | Polar | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KitchenAid | 1.8M | 76.6% | 1 | | Oct 2025 | Kenwood | 557K | 23.3% | 2 | | Oct 2025 | Bosch | 1.9K | 0.08% | 3 | | Oct 2025 | Polar | 170 | <0.01% | 4 | | Nov 2025 | KitchenAid | 3M | 81.4% | 1 | | Nov 2025 | Kenwood | 678K | 18.6% | 2 | | Nov 2025 | Bosch | 1.9K | 0.05% | 3 | | Nov 2025 | Polar | 210 | <0.01% | 4 | | Dec 2025 | KitchenAid | 3M | 83.7% | 1 | | Dec 2025 | Kenwood | 584K | 16.3% | 2 | | Dec 2025 | Bosch | 1.3K | 0.04% | 3 | | Dec 2025 | Polar | 140 | <0.01% | 4 | | Jan 2026 | KitchenAid | 1.8M | 79.1% | 1 | | Jan 2026 | Kenwood | 476K | 20.8% | 2 | | Jan 2026 | Bosch | 1.6K | 0.07% | 3 | | Jan 2026 | Polar | 210 | <0.01% | 4 | | Feb 2026 | KitchenAid | 1.5M | 75.6% | 1 | | Feb 2026 | Kenwood | 467K | 24.3% | 2 | | Feb 2026 | Bosch | 1.3K | 0.07% | 3 | | Feb 2026 | Polar | 170 | <0.01% | 4 | | Mar 2026 | KitchenAid | 1.5M | 72.7% | 1 | | Mar 2026 | Kenwood | 566K | 27.2% | 2 | | Mar 2026 | Bosch | 1.6K | 0.08% | 3 | | Mar 2026 | Polar | 170 | <0.01% | 4 | | Apr 2026 | KitchenAid | 1.5M | 75.4% | 1 | | Apr 2026 | Kenwood | 478K | 24.5% | 2 | | Apr 2026 | Bosch | 1.3K | 0.07% | 3 | | Apr 2026 | Polar | 210 | 0.01% | 4 | | May 2026 | KitchenAid | 1.3M | 73.9% | 1 | | May 2026 | Kenwood | 455K | 26% | 2 | | May 2026 | Bosch | 1.6K | 0.09% | 3 | | May 2026 | Polar | 210 | 0.01% | 4 | | Jun 2026 | KitchenAid | 1.2M | 74.6% | 1 | | Jun 2026 | Kenwood | 394K | 25.3% | 2 | | Jun 2026 | Bosch | 1.9K | 0.12% | 3 | | Jun 2026 | Polar | 320 | 0.02% | 4 | | Jul 2026 | KitchenAid | 1.2M | 75.6% | 1 | | Jul 2026 | Kenwood | 394K | 24.3% | 2 | | Jul 2026 | Bosch | 1.9K | 0.12% | 3 | | Jul 2026 | Polar | 260 | 0.02% | 4 | | Aug 2026 | KitchenAid | 1.2M | 75.5% | 1 | | Aug 2026 | Kenwood | 394K | 24.4% | 2 | | Aug 2026 | Bosch | 1.9K | 0.12% | 3 | | Aug 2026 | Polar | 210 | 0.01% | 4 | | Sep 2026 | KitchenAid | 1.3M | 76.3% | 1 | | Sep 2026 | Kenwood | 394K | 23.6% | 2 | | Sep 2026 | Bosch | 1.9K | 0.11% | 3 | | Sep 2026 | Polar | 260 | 0.02% | 4 | ## What is being compared - **Bosch**: Measured on the search term “bosch undercounter fridge”. - **Kenwood**: Measured on the search terms “kenwood”, “kenwood foodprocessor”, “kenwood mixer” and “kenwood truck”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure. - **Polar**: Measured on the search term “polar undercounter fridge”. - [Bosch](/demand/global-en/brands/bosch) - [Kenwood](/demand/global-en/brands/kenwood) - [KitchenAid](/demand/global-en/brands/kitchenaid) - [Polar](/demand/global-en/brands/polar) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among undercounter fridge brands worldwide? In September 2026, KitchenAid was the most searched among undercounter fridge brands worldwide, with an estimated 1.3M branded searches and 76.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Undercounter fridge brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/undercounter-fridge-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/undercounter-fridge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.