--- title: "Umbrella brands: Which are searched most?" description: "Compare the umbrella brands people buy. Share of Search among Fulton, Karen Walker and Senz, the umbrella brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/umbrella-brands" publisher: "Brandwave" --- # Umbrella brands: Which are searched most? Compare the umbrella brands people buy. Share of Search among Fulton, Karen Walker and Senz, the umbrella brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Umbrella brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Fulton, 77.5% ## Which brand is most popular in search among umbrella brands worldwide? - In September 2026, Fulton was the most searched among umbrella brands worldwide, with an estimated 135K branded searches and 77.5% estimated Share of Search within this set. - Karen Walker is in 2nd place, 61.9 percentage points behind at 15.6% Share of Search. - Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide increased from 74.8% to 77.5%. - Across the 12 months ending September 2026, Karen Walker’s estimated Share of Search among umbrella brands worldwide decreased from 18.4% to 15.6%. - Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide peaked at 78.5% in June 2026 and was lowest at 70.9% in November 2025. - Across the 12 months ending September 2026, Karen Walker’s estimated Share of Search among umbrella brands worldwide peaked at 21.6% in December 2025 and was lowest at 15.6% in July 2026. - Across the 12 months ending September 2026, Senz’s estimated Share of Search among umbrella brands worldwide peaked at 7.8% in November 2025 and was lowest at 5.6% in February 2026. - Across the 12 months ending September 2026, Senz held steady: its estimated Share of Search among umbrella brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Fulton vs Karen Walker: compare search popularity](/demand/global-en/compare/fulton-umbrellas-vs-karen-walker): 77.5% against 15.6% Share of Search. - [Fulton vs Senz: compare search popularity](/demand/global-en/compare/fulton-umbrellas-vs-senz): 77.5% against 6.9% Share of Search. - [Karen Walker vs Senz: compare search popularity](/demand/global-en/compare/karen-walker-vs-senz): 15.6% against 6.9% Share of Search. ## How did search popularity change for umbrella brands worldwide in September 2026? - Estimated monthly branded searches for Fulton worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026. - Estimated monthly branded searches for Senz worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fulton | 77.5% | 135K | 0.0% | Fulton | | 2 | Karen Walker | 15.6% | 27.1K | 0.0% | Karen Walker | | 3 | Senz | 6.9% | 12.1K | 0.0% | Senz | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fulton | 110K | 74.8% | 1 | | Oct 2025 | Karen Walker | 27.1K | 18.4% | 2 | | Oct 2025 | Senz | 9.9K | 6.7% | 3 | | Nov 2025 | Fulton | 110K | 70.9% | 1 | | Nov 2025 | Karen Walker | 33.1K | 21.3% | 2 | | Nov 2025 | Senz | 12.1K | 7.8% | 3 | | Dec 2025 | Fulton | 110K | 71.9% | 1 | | Dec 2025 | Karen Walker | 33.1K | 21.6% | 2 | | Dec 2025 | Senz | 9.9K | 6.5% | 3 | | Jan 2026 | Fulton | 110K | 74.8% | 1 | | Jan 2026 | Karen Walker | 27.1K | 18.4% | 2 | | Jan 2026 | Senz | 9.9K | 6.7% | 3 | | Feb 2026 | Fulton | 110K | 75.8% | 1 | | Feb 2026 | Karen Walker | 27.1K | 18.7% | 2 | | Feb 2026 | Senz | 8.1K | 5.6% | 3 | | Mar 2026 | Fulton | 110K | 71.9% | 1 | | Mar 2026 | Karen Walker | 33.1K | 21.6% | 2 | | Mar 2026 | Senz | 9.9K | 6.5% | 3 | | Apr 2026 | Fulton | 110K | 71.9% | 1 | | Apr 2026 | Karen Walker | 33.1K | 21.6% | 2 | | Apr 2026 | Senz | 9.9K | 6.5% | 3 | | May 2026 | Fulton | 110K | 71.9% | 1 | | May 2026 | Karen Walker | 33.1K | 21.6% | 2 | | May 2026 | Senz | 9.9K | 6.5% | 3 | | Jun 2026 | Fulton | 135K | 78.5% | 1 | | Jun 2026 | Karen Walker | 27.1K | 15.8% | 2 | | Jun 2026 | Senz | 9.9K | 5.8% | 3 | | Jul 2026 | Fulton | 135K | 77.5% | 1 | | Jul 2026 | Karen Walker | 27.1K | 15.6% | 2 | | Jul 2026 | Senz | 12.1K | 6.9% | 3 | | Aug 2026 | Fulton | 135K | 77.5% | 1 | | Aug 2026 | Karen Walker | 27.1K | 15.6% | 2 | | Aug 2026 | Senz | 12.1K | 6.9% | 3 | | Sep 2026 | Fulton | 135K | 77.5% | 1 | | Sep 2026 | Karen Walker | 27.1K | 15.6% | 2 | | Sep 2026 | Senz | 12.1K | 6.9% | 3 | ## What is being compared - **Fulton**: Measured on the search term “fulton”. - **Karen Walker**: Measured on the search term “karen walker”. - **Senz**: Measured on the search term “senz”. - [Fulton](/demand/global-en/brands/fulton-umbrellas) - [Karen Walker](/demand/global-en/brands/karen-walker) - [Senz](/demand/global-en/brands/senz) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among umbrella brands worldwide? In September 2026, Fulton was the most searched among umbrella brands worldwide, with an estimated 135K branded searches and 77.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Umbrella brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/umbrella-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/umbrella-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.