--- title: "Durston Gear vs Zpacks: Which is searched more?" description: "Is Durston Gear or Zpacks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ultralight tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ultralight-tent-brands/compare/durston-gear-vs-zpacks" publisher: "Brandwave" --- # Durston Gear vs Zpacks: Which is searched more? Is Durston Gear or Zpacks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ultralight tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Durston Gear and Zpacks - **Competitive set**: Ultralight tent brands - **Market**: Global - **Month measured**: Sep 2026 - **Durston Gear Share of Search**: 9.4% - **Zpacks Share of Search**: 47.3% ## Is Durston Gear or Zpacks more popular in search? - In September 2026, Zpacks had more branded searches than Durston Gear among ultralight tent brands worldwide. Zpacks had about 60,500 branded searches, while Durston Gear had 12,000. Zpacks made up 47.3% of all ultralight tent brand searches we track, and Durston Gear accounted for 9.4%. - Zpacks was ahead of Durston Gear in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Durston Gear’s share of searches among ultralight tent brands worldwide moved from 9.9% to 9.4%, and its estimated monthly branded searches held steady at 12K. - Across the 12 months ending September 2026, Zpacks’ share of searches among ultralight tent brands worldwide moved from 50% to 47.3%, and its estimated monthly branded searches held steady at 60.5K. ## Top ultralight tent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Durston Gear and Zpacks showed up in all four answers. Durston Gear was listed before Zpacks in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Agnes | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Durston Gear | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Zpacks | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Nemo | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Six Moon Designs | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | MSR | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about ultralight tent brands - Asked ChatGPT "Which ultralight tent brand should I buy?": 1. Durston Gear, 2. Big Agnes, 3. Zpacks, 4. Six Moon Designs - Asked ChatGPT "What are the best ultralight tent brands?": 1. Zpacks, 2. Big Agnes, 3. Durston Gear, 4. Nemo, 5. Six Moon Designs, 6. MSR - Asked ChatGPT "What's the best ultralight tent brand for backpacking trips?": 1. Big Agnes, 2. Durston Gear, 3. Zpacks, 4. Nemo - Searched Google, AI Overview "lightweight tent": 1. Durston Gear, 2. Big Agnes, 3. Zpacks Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ultralight tent brands worldwide in September 2026? - In September 2026, Zpacks gained share of searches among ultralight tent brands worldwide, from 39.3% to 47.3%. - In September 2026, Durston Gear lost share of searches among ultralight tent brands worldwide, from 11.7% to 9.4%. ## Month by month | Month | Durston Gear estimated searches | Durston Gear Share of Search | Durston Gear rank | Zpacks estimated searches | Zpacks Share of Search | Zpacks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12K | 9.9% | 4 | 60.5K | 50% | 1 | | Nov 2025 | 12K | 8.8% | 4 | 74K | 54.5% | 1 | | Dec 2025 | 9.8K | 6.8% | 4 | 90.5K | 63.1% | 1 | | Jan 2026 | 13.5K | 9.8% | 4 | 74K | 53.9% | 1 | | Feb 2026 | 12K | 9% | 4 | 74K | 55.3% | 1 | | Mar 2026 | 16.5K | 12% | 4 | 60.5K | 43.9% | 1 | | Apr 2026 | 18K | 12.9% | 4 | 60.5K | 43.4% | 1 | | May 2026 | 16.2K | 10.6% | 4 | 60.5K | 39.5% | 1 | | Jun 2026 | 18K | 13.5% | 4 | 49.5K | 37.2% | 1 | | Jul 2026 | 20.2K | 14% | 4 | 49.5K | 34.3% | 1 | | Aug 2026 | 18K | 11.7% | 4 | 60.5K | 39.3% | 1 | | Sep 2026 | 12K | 9.4% | 4 | 60.5K | 47.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Durston Gear’s and Zpacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Durston Gear**: Measured on the search terms “durston gear” and “durston x mid”, summed into one figure. - **Zpacks**: Measured on the search term “zpacks”. - [Durston Gear profile](/demand/global-en/brands/durston-gear) - [Zpacks profile](/demand/global-en/brands/zpacks) - [All ultralight tent brands worldwide](/demand/global-en/categories/ultralight-tent-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Durston Gear or Zpacks more popular in search? In September 2026, Zpacks had more branded searches than Durston Gear among ultralight tent brands worldwide. Zpacks had about 60,500 branded searches, while Durston Gear had 12,000. Zpacks made up 47.3% of all ultralight tent brand searches we track, and Durston Gear accounted for 9.4%. ## Cite this page Brandwave. "Durston Gear vs Zpacks: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ultralight-tent-brands/compare/durston-gear-vs-zpacks This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ultralight-tent-brands/compare/durston-gear-vs-zpacks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.