--- title: "Durston Gear vs MSR: Which is searched more?" description: "Is Durston Gear or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ultralight tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ultralight-tent-brands/compare/durston-gear-vs-msr" publisher: "Brandwave" --- # Durston Gear vs MSR: Which is searched more? Is Durston Gear or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ultralight tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Durston Gear and MSR - **Competitive set**: Ultralight tent brands - **Market**: Global - **Month measured**: Sep 2026 - **Durston Gear Share of Search**: 9.4% - **MSR Share of Search**: 0.16% ## Is Durston Gear or MSR more popular in search? - In September 2026, Durston Gear had more branded searches than MSR among ultralight tent brands worldwide. Durston Gear had about 12,000 branded searches, while MSR had 210. Durston Gear made up 9.4% of all ultralight tent brand searches we track, and MSR accounted for 0.16%. - Durston Gear was ahead of MSR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Durston Gear’s share of searches among ultralight tent brands worldwide moved from 9.9% to 9.4%, and its estimated monthly branded searches held steady at 12K. - Across the 12 months ending September 2026, MSR’s share of searches among ultralight tent brands worldwide moved from 0.14% to 0.16%, and its estimated monthly branded searches moved from 170 to 210. ## Top ultralight tent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Durston Gear appeared in all four answers. MSR was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Durston Gear was listed before MSR in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Agnes | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Durston Gear | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Zpacks | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Nemo | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Six Moon Designs | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | MSR | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about ultralight tent brands - Asked ChatGPT "Which ultralight tent brand should I buy?": 1. Durston Gear, 2. Big Agnes, 3. Zpacks, 4. Six Moon Designs - Asked ChatGPT "What are the best ultralight tent brands?": 1. Zpacks, 2. Big Agnes, 3. Durston Gear, 4. Nemo, 5. Six Moon Designs, 6. MSR - Asked ChatGPT "What's the best ultralight tent brand for backpacking trips?": 1. Big Agnes, 2. Durston Gear, 3. Zpacks, 4. Nemo - Searched Google, AI Overview "lightweight tent": 1. Durston Gear, 2. Big Agnes, 3. Zpacks Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for ultralight tent brands worldwide in September 2026? - In September 2026, Durston Gear lost share of searches among ultralight tent brands worldwide, from 11.7% to 9.4%. - Estimated monthly branded searches for MSR worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Month by month | Month | Durston Gear estimated searches | Durston Gear Share of Search | Durston Gear rank | MSR estimated searches | MSR Share of Search | MSR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12K | 9.9% | 4 | 170 | 0.14% | 6 | | Nov 2025 | 12K | 8.8% | 4 | 140 | 0.1% | 6 | | Dec 2025 | 9.8K | 6.8% | 4 | 110 | 0.08% | 6 | | Jan 2026 | 13.5K | 9.8% | 4 | 170 | 0.12% | 6 | | Feb 2026 | 12K | 9% | 4 | 170 | 0.13% | 6 | | Mar 2026 | 16.5K | 12% | 4 | 210 | 0.15% | 6 | | Apr 2026 | 18K | 12.9% | 4 | 260 | 0.19% | 6 | | May 2026 | 16.2K | 10.6% | 4 | 320 | 0.21% | 6 | | Jun 2026 | 18K | 13.5% | 4 | 320 | 0.24% | 6 | | Jul 2026 | 20.2K | 14% | 4 | 320 | 0.22% | 6 | | Aug 2026 | 18K | 11.7% | 4 | 390 | 0.25% | 6 | | Sep 2026 | 12K | 9.4% | 4 | 210 | 0.16% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Durston Gear’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Durston Gear**: Measured on the search terms “durston gear” and “durston x mid”, summed into one figure. - **MSR**: Measured on the search term “msr ultralight tent”. - [Durston Gear profile](/demand/global-en/brands/durston-gear) - [MSR profile](/demand/global-en/brands/msr) - [All ultralight tent brands worldwide](/demand/global-en/categories/ultralight-tent-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Durston Gear or MSR more popular in search? In September 2026, Durston Gear had more branded searches than MSR among ultralight tent brands worldwide. Durston Gear had about 12,000 branded searches, while MSR had 210. Durston Gear made up 9.4% of all ultralight tent brand searches we track, and MSR accounted for 0.16%. ## Cite this page Brandwave. "Durston Gear vs MSR: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ultralight-tent-brands/compare/durston-gear-vs-msr This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ultralight-tent-brands/compare/durston-gear-vs-msr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.