---
title: "UGC production platforms: Which brands are most popular in search?"
description: "Compare the platforms that source customer and creator content. Share of Search among Social Cat, Insense, Billo, Stack Influence and minisocial, the UGC production platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ugc-production-platforms"
publisher: "Brandwave"
---

# UGC production platforms: Which brands are most popular in search?

Compare the platforms that source customer and creator content. Share of Search among Social Cat, Insense, Billo, Stack Influence and minisocial, the UGC production platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: UGC production platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Social Cat, 44.3%

## Which brand is most popular in search among UGC production platforms worldwide?

- In August 2026, Social Cat was the most searched among UGC production platforms worldwide, with an estimated 14.8K branded searches and 44.3% estimated Share of Search within this set.
- Insense is in 2nd place, 22.4 percentage points behind at 21.9% Share of Search.
- Across the 11 months ending August 2026, Social Cat’s estimated Share of Search among UGC production platforms worldwide decreased from 67.1% to 44.3%.
- Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC production platforms worldwide increased from 5.8% to 21.9%.
- Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC production platforms worldwide increased from 8.6% to 17.1%.
- Across the 11 months ending August 2026, Stack Influence’s estimated Share of Search among UGC production platforms worldwide decreased from 13.3% to 10.8%.
- Across the 11 months ending August 2026, minisocial’s estimated Share of Search among UGC production platforms worldwide increased from 5.2% to 6%.
- Across the 11 months ending August 2026, Social Cat’s estimated Share of Search among UGC production platforms worldwide peaked at 72% in January 2026 and was lowest at 44.3% in August 2026.
- Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC production platforms worldwide peaked at 21.9% in August 2026 and was lowest at 4.2% in December 2025.
- Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC production platforms worldwide peaked at 18.3% in December 2025 and was lowest at 8.6% in October 2025.
- Across the 11 months ending August 2026, Stack Influence’s estimated Share of Search among UGC production platforms worldwide peaked at 18.6% in November 2025 and was lowest at 9.6% in January 2026.
- Across the 11 months ending August 2026, minisocial’s estimated Share of Search among UGC production platforms worldwide peaked at 6.4% in May 2026 and was lowest at 2.6% in January 2026.
- Across the 11 months ending August 2026, Insense rose from 4th to 2nd among UGC production platforms worldwide.
- Across the 11 months ending August 2026, Stack Influence fell from 2nd to 4th among UGC production platforms worldwide.

## Compare search popularity between leading brands

- [Social Cat vs Insense: compare search popularity](/demand/global-en/compare/insense-vs-social-cat): 44.3% against 21.9% Share of Search.
- [Social Cat vs Billo: compare search popularity](/demand/global-en/compare/billo-vs-social-cat): 44.3% against 17.1% Share of Search.
- [Social Cat vs Stack Influence: compare search popularity](/demand/global-en/compare/social-cat-vs-stack-influence): 44.3% against 10.8% Share of Search.
- [Social Cat vs minisocial: compare search popularity](/demand/global-en/compare/minisocial-vs-social-cat): 44.3% against 6% Share of Search.
- [Insense vs Billo: compare search popularity](/demand/global-en/compare/billo-vs-insense): 21.9% against 17.1% Share of Search.
- [Insense vs Stack Influence: compare search popularity](/demand/global-en/compare/insense-vs-stack-influence): 21.9% against 10.8% Share of Search.
- [Insense vs minisocial: compare search popularity](/demand/global-en/compare/insense-vs-minisocial): 21.9% against 6% Share of Search.
- [Billo vs Stack Influence: compare search popularity](/demand/global-en/compare/billo-vs-stack-influence): 17.1% against 10.8% Share of Search.
- [Billo vs minisocial: compare search popularity](/demand/global-en/compare/billo-vs-minisocial): 17.1% against 6% Share of Search.
- [Stack Influence vs minisocial: compare search popularity](/demand/global-en/compare/minisocial-vs-stack-influence): 10.8% against 6% Share of Search.

## How did search popularity change for UGC production platforms worldwide in August 2026?

- In August 2026, Insense gained estimated Share of Search among UGC production platforms worldwide, from 17.6% to 21.9%.
- In August 2026, Stack Influence lost estimated Share of Search among UGC production platforms worldwide, from 13.7% to 10.8%.
- In August 2026, Social Cat lost estimated Share of Search among UGC production platforms worldwide, from 46% to 44.3%.
- Estimated monthly branded searches for Billo worldwide rose 145.7% over 11 measured months, from 2.3K to 5.7K in August 2026.
- Estimated monthly branded searches for minisocial worldwide rose 43.2% over 11 measured months, from 1.4K to 2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Social Cat | 44.3% | 14.8K | -18.2% | Social Cat |
| 2 | Insense | 21.9% | 7.3K | +5.8% | Insense |
| 3 | Billo | 17.1% | 5.7K | -16.2% | Billo |
| 4 | Stack Influence | 10.8% | 3.6K | -33.3% | Stack Influence |
| 5 | minisocial | 6% | 2K | -7.9% | minisocial |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Social Cat | 18.1K | 67.1% | 1 |
| Oct 2025 | Stack Influence | 3.6K | 13.3% | 2 |
| Oct 2025 | Billo | 2.3K | 8.6% | 3 |
| Oct 2025 | Insense | 1.6K | 5.8% | 4 |
| Oct 2025 | minisocial | 1.4K | 5.2% | 5 |
| Nov 2025 | Social Cat | 18.1K | 62.5% | 1 |
| Nov 2025 | Stack Influence | 5.4K | 18.6% | 2 |
| Nov 2025 | Billo | 2.6K | 9% | 3 |
| Nov 2025 | Insense | 1.5K | 5.1% | 4 |
| Nov 2025 | minisocial | 1.4K | 4.7% | 5 |
| Dec 2025 | Social Cat | 22.2K | 59.9% | 1 |
| Dec 2025 | Billo | 6.8K | 18.3% | 2 |
| Dec 2025 | Stack Influence | 5.4K | 14.6% | 3 |
| Dec 2025 | Insense | 1.6K | 4.2% | 4 |
| Dec 2025 | minisocial | 1.1K | 3% | 5 |
| Jan 2026 | Social Cat | 40.5K | 72% | 1 |
| Jan 2026 | Billo | 5.5K | 9.8% | 2 |
| Jan 2026 | Stack Influence | 5.4K | 9.6% | 3 |
| Jan 2026 | Insense | 3.4K | 6% | 4 |
| Jan 2026 | minisocial | 1.4K | 2.6% | 5 |
| Feb 2026 | Social Cat | 22.2K | 63.1% | 1 |
| Feb 2026 | Billo | 4.5K | 12.8% | 2 |
| Feb 2026 | Stack Influence | 4.4K | 12.5% | 3 |
| Feb 2026 | Insense | 3K | 8.5% | 4 |
| Feb 2026 | minisocial | 1.1K | 3.1% | 5 |
| Mar 2026 | Social Cat | 18.1K | 53% | 1 |
| Mar 2026 | Billo | 5.3K | 15.5% | 2 |
| Mar 2026 | Insense | 4.6K | 13.5% | 3 |
| Mar 2026 | Stack Influence | 4.4K | 12.9% | 4 |
| Mar 2026 | minisocial | 1.8K | 5.2% | 5 |
| Apr 2026 | Social Cat | 18.1K | 52% | 1 |
| Apr 2026 | Billo | 5.3K | 15.2% | 2 |
| Apr 2026 | Insense | 5.2K | 14.9% | 3 |
| Apr 2026 | Stack Influence | 4.4K | 12.6% | 4 |
| Apr 2026 | minisocial | 1.8K | 5.2% | 5 |
| May 2026 | Social Cat | 18.1K | 51.8% | 1 |
| May 2026 | Stack Influence | 5.4K | 15.5% | 2 |
| May 2026 | Billo | 4.9K | 14% | 3 |
| May 2026 | Insense | 4.3K | 12.4% | 4 |
| May 2026 | minisocial | 2.2K | 6.4% | 5 |
| Jun 2026 | Social Cat | 18.1K | 50.3% | 1 |
| Jun 2026 | Billo | 5.5K | 15.3% | 2 |
| Jun 2026 | Stack Influence | 5.4K | 15% | 3 |
| Jun 2026 | Insense | 4.8K | 13.3% | 4 |
| Jun 2026 | minisocial | 2.2K | 6% | 5 |
| Jul 2026 | Social Cat | 18.1K | 46% | 1 |
| Jul 2026 | Insense | 6.9K | 17.6% | 2 |
| Jul 2026 | Billo | 6.8K | 17.3% | 3 |
| Jul 2026 | Stack Influence | 5.4K | 13.7% | 4 |
| Jul 2026 | minisocial | 2.2K | 5.5% | 5 |
| Aug 2026 | Social Cat | 14.8K | 44.3% | 1 |
| Aug 2026 | Insense | 7.3K | 21.9% | 2 |
| Aug 2026 | Billo | 5.7K | 17.1% | 3 |
| Aug 2026 | Stack Influence | 3.6K | 10.8% | 4 |
| Aug 2026 | minisocial | 2K | 6% | 5 |
| Sep 2026 | Billo | — | — | — |
| Sep 2026 | Insense | — | — | — |
| Sep 2026 | minisocial | — | — | — |
| Sep 2026 | Social Cat | — | — | — |
| Sep 2026 | Stack Influence | — | — | — |

## What is being compared

- **Billo**: Measured on the search terms “billo ugc” and “billo ugc platform”, summed into one figure.
- **Insense**: Measured on the search terms “insense ugc” and “insense ugc platform”, summed into one figure.
- **minisocial**: Measured on the search terms “minisocial” and “minisocial ugc”, summed into one figure.
- **Social Cat**: Measured on the search term “social cat”.
- **Stack Influence**: Measured on the search term “stack influence”.

- [Billo](/demand/global-en/brands/billo)
- [Insense](/demand/global-en/brands/insense)
- [minisocial](/demand/global-en/brands/minisocial)
- [Social Cat](/demand/global-en/brands/social-cat)
- [Stack Influence](/demand/global-en/brands/stack-influence)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among UGC production platforms worldwide?

In August 2026, Social Cat was the most searched among UGC production platforms worldwide, with an estimated 14.8K branded searches and 44.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "UGC production platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ugc-production-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ugc-production-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.