--- title: "Billo vs Influee: Which is searched more?" description: "Is Billo or Influee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UGC creator marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/ugc-creator-marketplaces/compare/billo-vs-influee" publisher: "Brandwave" --- # Billo vs Influee: Which is searched more? Is Billo or Influee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the UGC creator marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Billo and Influee - **Competitive set**: UGC creator marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Billo Share of Search**: 1.4% - **Influee Share of Search**: 81.7% ## Is Billo or Influee more popular in search? - In September 2026, Influee had more branded searches than Billo among UGC creator marketplaces worldwide. Influee had about 301,000 branded searches, while Billo had 4,990. Influee made up 81.7% of all UGC creator marketplace searches we track, and Billo accounted for 1.4%. - Influee was ahead of Billo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Billo’s share of searches among UGC creator marketplaces worldwide moved from 0.55% to 1.4%, and its estimated monthly branded searches moved from 2.3K to 5K. - Across the 12 months ending September 2026, Influee’s share of searches among UGC creator marketplaces worldwide moved from 87.7% to 81.7%, and its estimated monthly branded searches moved from 368K to 301K. ## Top UGC creator marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Billo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Influee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Billo was listed before Influee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Billo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | JoinBrands | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Insense | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Collabstr | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Influee | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | minisocial | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about UGC creator marketplaces - Asked ChatGPT "Which UGC creator marketplace should I use?": 1. JoinBrands, 2. Billo, 3. Insense, 4. Collabstr - Asked ChatGPT "What are the best UGC creator marketplaces?": 1. Billo, 2. Insense, 3. JoinBrands, 4. Collabstr, 5. Influee - Asked ChatGPT "What's the best UGC creator marketplace for short videos for social ads?": 1. Billo, 2. Insense, 3. JoinBrands, 4. Collabstr - Searched Google, AI Overview "ugc content creators": 1. Influee - Searched Google, AI Overview "ugc creator marketplaces": 1. Collabstr, 2. Billo, 3. JoinBrands, 4. Influee Not named in any answer: minisocial. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for UGC creator marketplaces worldwide in September 2026? - In September 2026, Influee gained share of searches among UGC creator marketplaces worldwide, from 80% to 81.7%. - Estimated monthly branded searches for Billo worldwide rose 115.1% over 12 measured months, from 2.3K to 5K in September 2026. ## Month by month | Month | Billo estimated searches | Billo Share of Search | Billo rank | Influee estimated searches | Influee Share of Search | Influee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 0.55% | 4 | 368K | 87.7% | 1 | | Nov 2025 | 2.6K | 0.63% | 4 | 368K | 89% | 1 | | Dec 2025 | 6.3K | 1.8% | 4 | 301K | 85.8% | 1 | | Jan 2026 | 5.5K | 1.3% | 4 | 368K | 85.3% | 1 | | Feb 2026 | 4.5K | 1.3% | 4 | 301K | 83.8% | 1 | | Mar 2026 | 5.3K | 1.4% | 4 | 301K | 82.1% | 1 | | Apr 2026 | 5.3K | 1.4% | 4 | 301K | 82.1% | 1 | | May 2026 | 4.9K | 1.4% | 4 | 301K | 83.5% | 1 | | Jun 2026 | 5.5K | 1.8% | 4 | 246K | 80.2% | 1 | | Jul 2026 | 6.8K | 2.1% | 5 | 246K | 76.7% | 1 | | Aug 2026 | 5.7K | 1.5% | 5 | 301K | 80% | 1 | | Sep 2026 | 5K | 1.4% | 5 | 301K | 81.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Billo’s and Influee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Billo**: Measured on the search terms “billo ugc” and “billo ugc platform”, summed into one figure. - **Influee**: Measured on the search term “influee”. - [Billo profile](/demand/global-en/brands/billo) - [Influee profile](/demand/global-en/brands/influee) - [All UGC creator marketplaces worldwide](/demand/global-en/categories/ugc-creator-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Billo or Influee more popular in search? In September 2026, Influee had more branded searches than Billo among UGC creator marketplaces worldwide. Influee had about 301,000 branded searches, while Billo had 4,990. Influee made up 81.7% of all UGC creator marketplace searches we track, and Billo accounted for 1.4%. ## Cite this page Brandwave. "Billo vs Influee: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/ugc-creator-marketplaces/compare/billo-vs-influee This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ugc-creator-marketplaces/compare/billo-vs-influee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.