---
title: "UGC creator marketplaces: Which brands are most popular in search?"
description: "Compare platforms for brands to commission user-generated content from creators. Share of Search among Collabstr, JoinBrands, Insense, Billo and minisocial, the UGC creator marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ugc-creator-marketplaces"
publisher: "Brandwave"
---

# UGC creator marketplaces: Which brands are most popular in search?

Compare platforms for brands to commission user-generated content from creators. Share of Search among Collabstr, JoinBrands, Insense, Billo and minisocial, the UGC creator marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: UGC creator marketplaces
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Collabstr, 47.3%

## Which brand is most popular in search among UGC creator marketplaces worldwide?

- In August 2026, Collabstr was the most searched among UGC creator marketplaces worldwide, with an estimated 35.5K branded searches and 47.3% estimated Share of Search within this set.
- JoinBrands is in 2nd place, 14.5 percentage points behind at 32.8% Share of Search.
- Across the 11 months ending August 2026, Collabstr’s estimated Share of Search among UGC creator marketplaces worldwide decreased from 65.6% to 47.3%.
- Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among UGC creator marketplaces worldwide increased from 24.2% to 32.8%.
- Across the 11 months ending August 2026, Insense’s estimated Share of Search among UGC creator marketplaces worldwide increased from 3% to 9.7%.
- Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC creator marketplaces worldwide increased from 4.5% to 7.6%.
- Across the 11 months ending August 2026, Collabstr’s estimated Share of Search among UGC creator marketplaces worldwide peaked at 65.6% in October 2025 and was lowest at 45.9% in July 2026.
- Across the 11 months ending August 2026, JoinBrands’ estimated Share of Search among UGC creator marketplaces worldwide peaked at 32.9% in July 2026 and was lowest at 24.2% in October 2025.
- Across the 11 months ending August 2026, Billo’s estimated Share of Search among UGC creator marketplaces worldwide peaked at 13.5% in December 2025 and was lowest at 4.5% in October 2025.
- Across the 11 months ending August 2026, minisocial’s estimated Share of Search among UGC creator marketplaces worldwide peaked at 3.7% in May 2026 and was lowest at 1.9% in February 2026.
- Across the 11 months ending August 2026, Insense rose from 4th to 3rd among UGC creator marketplaces worldwide.
- Across the 11 months ending August 2026, Billo fell from 3rd to 4th among UGC creator marketplaces worldwide.
- Across the 11 months ending August 2026, minisocial held steady: its estimated Share of Search among UGC creator marketplaces worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Collabstr vs JoinBrands: compare search popularity](/demand/global-en/compare/collabstr-vs-joinbrands): 47.3% against 32.8% Share of Search.
- [Collabstr vs Insense: compare search popularity](/demand/global-en/compare/collabstr-vs-insense): 47.3% against 9.7% Share of Search.
- [Collabstr vs Billo: compare search popularity](/demand/global-en/compare/billo-vs-collabstr): 47.3% against 7.6% Share of Search.
- [Collabstr vs minisocial: compare search popularity](/demand/global-en/compare/collabstr-vs-minisocial): 47.3% against 2.6% Share of Search.
- [JoinBrands vs Insense: compare search popularity](/demand/global-en/compare/insense-vs-joinbrands): 32.8% against 9.7% Share of Search.
- [JoinBrands vs Billo: compare search popularity](/demand/global-en/compare/billo-vs-joinbrands): 32.8% against 7.6% Share of Search.
- [JoinBrands vs minisocial: compare search popularity](/demand/global-en/compare/joinbrands-vs-minisocial): 32.8% against 2.6% Share of Search.
- [Insense vs Billo: compare search popularity](/demand/global-en/compare/billo-vs-insense): 9.7% against 7.6% Share of Search.
- [Insense vs minisocial: compare search popularity](/demand/global-en/compare/insense-vs-minisocial): 9.7% against 2.6% Share of Search.
- [Billo vs minisocial: compare search popularity](/demand/global-en/compare/billo-vs-minisocial): 7.6% against 2.6% Share of Search.

## How did search popularity change for UGC creator marketplaces worldwide in August 2026?

- In August 2026, Collabstr gained estimated Share of Search among UGC creator marketplaces worldwide, from 45.9% to 47.3%.
- In August 2026, Insense gained estimated Share of Search among UGC creator marketplaces worldwide, from 9.2% to 9.7%.
- In August 2026, Billo lost estimated Share of Search among UGC creator marketplaces worldwide, from 9.1% to 7.6%.
- minisocial’s estimated Share of Search among UGC creator marketplaces worldwide has lost ground for 3 months in a row, from 3.7% to 2.6% in August 2026.
- Estimated monthly branded searches for JoinBrands worldwide rose 97% over 11 measured months, from 12.5K to 24.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Collabstr | 47.3% | 35.5K | +3.2% | Collabstr |
| 2 | JoinBrands | 32.8% | 24.6K | 0.0% | JoinBrands |
| 3 | Insense | 9.7% | 7.3K | +5.8% | Insense |
| 4 | Billo | 7.6% | 5.7K | -16.2% | Billo |
| 5 | minisocial | 2.6% | 2K | -7.9% | minisocial |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Collabstr | 33.8K | 65.6% | 1 |
| Oct 2025 | JoinBrands | 12.5K | 24.2% | 2 |
| Oct 2025 | Billo | 2.3K | 4.5% | 3 |
| Oct 2025 | Insense | 1.6K | 3% | 4 |
| Oct 2025 | minisocial | 1.4K | 2.7% | 5 |
| Nov 2025 | Collabstr | 27.7K | 60.8% | 1 |
| Nov 2025 | JoinBrands | 12.4K | 27.3% | 2 |
| Nov 2025 | Billo | 2.6K | 5.7% | 3 |
| Nov 2025 | Insense | 1.5K | 3.2% | 4 |
| Nov 2025 | minisocial | 1.4K | 3% | 5 |
| Dec 2025 | Collabstr | 27.8K | 55.3% | 1 |
| Dec 2025 | JoinBrands | 13K | 25.8% | 2 |
| Dec 2025 | Billo | 6.8K | 13.5% | 3 |
| Dec 2025 | Insense | 1.6K | 3.1% | 4 |
| Dec 2025 | minisocial | 1.1K | 2.2% | 5 |
| Jan 2026 | Collabstr | 34.1K | 53.7% | 1 |
| Jan 2026 | JoinBrands | 19.1K | 30.1% | 2 |
| Jan 2026 | Billo | 5.5K | 8.7% | 3 |
| Jan 2026 | Insense | 3.4K | 5.3% | 4 |
| Jan 2026 | minisocial | 1.4K | 2.3% | 5 |
| Feb 2026 | Collabstr | 34.1K | 58.4% | 1 |
| Feb 2026 | JoinBrands | 15.7K | 26.9% | 2 |
| Feb 2026 | Billo | 4.5K | 7.7% | 3 |
| Feb 2026 | Insense | 3K | 5.1% | 4 |
| Feb 2026 | minisocial | 1.1K | 1.9% | 5 |
| Mar 2026 | Collabstr | 34.4K | 52.6% | 1 |
| Mar 2026 | JoinBrands | 19.4K | 29.6% | 2 |
| Mar 2026 | Billo | 5.3K | 8.1% | 3 |
| Mar 2026 | Insense | 4.6K | 7% | 4 |
| Mar 2026 | minisocial | 1.8K | 2.7% | 5 |
| Apr 2026 | Collabstr | 34.1K | 51.8% | 1 |
| Apr 2026 | JoinBrands | 19.4K | 29.5% | 2 |
| Apr 2026 | Billo | 5.3K | 8% | 3 |
| Apr 2026 | Insense | 5.2K | 7.9% | 4 |
| Apr 2026 | minisocial | 1.8K | 2.8% | 5 |
| May 2026 | Collabstr | 28.7K | 48.2% | 1 |
| May 2026 | JoinBrands | 19.4K | 32.6% | 2 |
| May 2026 | Billo | 4.9K | 8.2% | 3 |
| May 2026 | Insense | 4.3K | 7.3% | 4 |
| May 2026 | minisocial | 2.2K | 3.7% | 5 |
| Jun 2026 | Collabstr | 28.7K | 47.2% | 1 |
| Jun 2026 | JoinBrands | 19.7K | 32.4% | 2 |
| Jun 2026 | Billo | 5.5K | 9% | 3 |
| Jun 2026 | Insense | 4.8K | 7.9% | 4 |
| Jun 2026 | minisocial | 2.2K | 3.5% | 5 |
| Jul 2026 | Collabstr | 34.4K | 45.9% | 1 |
| Jul 2026 | JoinBrands | 24.6K | 32.9% | 2 |
| Jul 2026 | Insense | 6.9K | 9.2% | 3 |
| Jul 2026 | Billo | 6.8K | 9.1% | 4 |
| Jul 2026 | minisocial | 2.2K | 2.9% | 5 |
| Aug 2026 | Collabstr | 35.5K | 47.3% | 1 |
| Aug 2026 | JoinBrands | 24.6K | 32.8% | 2 |
| Aug 2026 | Insense | 7.3K | 9.7% | 3 |
| Aug 2026 | Billo | 5.7K | 7.6% | 4 |
| Aug 2026 | minisocial | 2K | 2.6% | 5 |
| Sep 2026 | Billo | — | — | — |
| Sep 2026 | Collabstr | — | — | — |
| Sep 2026 | Insense | — | — | — |
| Sep 2026 | JoinBrands | — | — | — |
| Sep 2026 | minisocial | — | — | — |

## What is being compared

- **Billo**: Measured on the search terms “billo ugc” and “billo ugc platform”, summed into one figure.
- **Collabstr**: Measured on the search terms “collabstr” and “collabstr influencer marketplace”, summed into one figure.
- **Insense**: Measured on the search terms “insense ugc” and “insense ugc platform”, summed into one figure.
- **JoinBrands**: Measured on the search terms “joinbrands” and “joinbrands ugc”, summed into one figure.
- **minisocial**: Measured on the search terms “minisocial” and “minisocial ugc”, summed into one figure.

- [Billo](/demand/global-en/brands/billo)
- [Collabstr](/demand/global-en/brands/collabstr)
- [Insense](/demand/global-en/brands/insense)
- [JoinBrands](/demand/global-en/brands/joinbrands)
- [minisocial](/demand/global-en/brands/minisocial)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among UGC creator marketplaces worldwide?

In August 2026, Collabstr was the most searched among UGC creator marketplaces worldwide, with an estimated 35.5K branded searches and 47.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "UGC creator marketplaces: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ugc-creator-marketplaces

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ugc-creator-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.