---
title: "UGC commerce platforms: Which brands are most popular in search?"
description: "Compare the platforms that turn customer content into shopping content. Share of Search among Yotpo, Bazaarvoice, Okendo, Junip and Loox, the UGC commerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ugc-commerce-platforms"
publisher: "Brandwave"
---

# UGC commerce platforms: Which brands are most popular in search?

Compare the platforms that turn customer content into shopping content. Share of Search among Yotpo, Bazaarvoice, Okendo, Junip and Loox, the UGC commerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: UGC commerce platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Yotpo, 38.3%

## Which brand is most popular in search among UGC commerce platforms worldwide?

- In August 2026, Yotpo was the most searched among UGC commerce platforms worldwide, with an estimated 19.8K branded searches and 38.3% estimated Share of Search within this set.
- Bazaarvoice is in 2nd place, 2.9 percentage points behind at 35.4% Share of Search.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among UGC commerce platforms worldwide decreased from 45.3% to 38.3%.
- Across the 11 months ending August 2026, Bazaarvoice’s estimated Share of Search among UGC commerce platforms worldwide increased from 34.5% to 35.4%.
- Across the 11 months ending August 2026, Okendo’s estimated Share of Search among UGC commerce platforms worldwide increased from 11.2% to 16.8%.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among UGC commerce platforms worldwide peaked at 49.4% in April 2026 and was lowest at 38.3% in August 2026.
- Across the 11 months ending August 2026, Bazaarvoice’s estimated Share of Search among UGC commerce platforms worldwide peaked at 37.4% in March 2026 and was lowest at 29.8% in April 2026.
- Across the 11 months ending August 2026, Junip’s estimated Share of Search among UGC commerce platforms worldwide peaked at 7.2% in December 2025 and was lowest at 5.3% in July 2026.
- Across the 11 months ending August 2026, Junip and Loox held steady: their estimated Share of Search among UGC commerce platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Yotpo vs Bazaarvoice: compare search popularity](/demand/global-en/compare/bazaarvoice-vs-yotpo): 38.3% against 35.4% Share of Search.
- [Yotpo vs Okendo: compare search popularity](/demand/global-en/compare/okendo-vs-yotpo): 38.3% against 16.8% Share of Search.
- [Yotpo vs Junip: compare search popularity](/demand/global-en/compare/junip-vs-yotpo): 38.3% against 5.6% Share of Search.
- [Yotpo vs Loox: compare search popularity](/demand/global-en/compare/loox-vs-yotpo): 38.3% against 3.9% Share of Search.
- [Bazaarvoice vs Okendo: compare search popularity](/demand/global-en/compare/bazaarvoice-vs-okendo): 35.4% against 16.8% Share of Search.
- [Bazaarvoice vs Junip: compare search popularity](/demand/global-en/compare/bazaarvoice-vs-junip): 35.4% against 5.6% Share of Search.
- [Bazaarvoice vs Loox: compare search popularity](/demand/global-en/compare/bazaarvoice-vs-loox): 35.4% against 3.9% Share of Search.
- [Okendo vs Junip: compare search popularity](/demand/global-en/compare/junip-vs-okendo): 16.8% against 5.6% Share of Search.
- [Okendo vs Loox: compare search popularity](/demand/global-en/compare/loox-vs-okendo): 16.8% against 3.9% Share of Search.
- [Junip vs Loox: compare search popularity](/demand/global-en/compare/junip-vs-loox): 5.6% against 3.9% Share of Search.

## How did search popularity change for UGC commerce platforms worldwide in August 2026?

- In August 2026, Okendo gained estimated Share of Search among UGC commerce platforms worldwide, from 13.2% to 16.8%.
- In August 2026, Bazaarvoice gained estimated Share of Search among UGC commerce platforms worldwide, from 33.6% to 35.4%.
- In August 2026, Yotpo lost estimated Share of Search among UGC commerce platforms worldwide, from 44.3% to 38.3%.
- Estimated monthly branded searches for Junip worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
- Estimated monthly branded searches for Loox worldwide fell 13.1% over 11 measured months, from 2.3K to 2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Yotpo | 38.3% | 19.8K | -18.1% | Yotpo |
| 2 | Bazaarvoice | 35.4% | 18.3K | -0.2% | Bazaarvoice |
| 3 | Okendo | 16.8% | 8.7K | +20.9% | Okendo |
| 4 | Junip | 5.6% | 2.9K | 0.0% | Junip |
| 5 | Loox | 3.9% | 2K | 0.0% | Loox |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Yotpo | 29.6K | 45.3% | 1 |
| Oct 2025 | Bazaarvoice | 22.6K | 34.5% | 2 |
| Oct 2025 | Okendo | 7.3K | 11.2% | 3 |
| Oct 2025 | Junip | 3.6K | 5.5% | 4 |
| Oct 2025 | Loox | 2.3K | 3.5% | 5 |
| Nov 2025 | Yotpo | 24.1K | 43.4% | 1 |
| Nov 2025 | Bazaarvoice | 18.6K | 33.5% | 2 |
| Nov 2025 | Okendo | 7.2K | 12.9% | 3 |
| Nov 2025 | Junip | 3.6K | 6.5% | 4 |
| Nov 2025 | Loox | 2K | 3.6% | 5 |
| Dec 2025 | Yotpo | 23.6K | 46.8% | 1 |
| Dec 2025 | Bazaarvoice | 15.2K | 30.2% | 2 |
| Dec 2025 | Okendo | 6K | 11.9% | 3 |
| Dec 2025 | Junip | 3.6K | 7.2% | 4 |
| Dec 2025 | Loox | 2K | 4% | 5 |
| Jan 2026 | Yotpo | 23.9K | 43.3% | 1 |
| Jan 2026 | Bazaarvoice | 18.4K | 33.4% | 2 |
| Jan 2026 | Okendo | 7.2K | 13% | 3 |
| Jan 2026 | Junip | 3.6K | 6.5% | 4 |
| Jan 2026 | Loox | 2.1K | 3.8% | 5 |
| Feb 2026 | Yotpo | 23.9K | 44.8% | 1 |
| Feb 2026 | Bazaarvoice | 18.4K | 34.5% | 2 |
| Feb 2026 | Okendo | 6.1K | 11.5% | 3 |
| Feb 2026 | Junip | 2.9K | 5.4% | 4 |
| Feb 2026 | Loox | 2K | 3.7% | 5 |
| Mar 2026 | Yotpo | 24.2K | 40.4% | 1 |
| Mar 2026 | Bazaarvoice | 22.4K | 37.4% | 2 |
| Mar 2026 | Okendo | 7.3K | 12.2% | 3 |
| Mar 2026 | Junip | 3.6K | 6% | 4 |
| Mar 2026 | Loox | 2.4K | 4% | 5 |
| Apr 2026 | Yotpo | 30.4K | 49.4% | 1 |
| Apr 2026 | Bazaarvoice | 18.3K | 29.8% | 2 |
| Apr 2026 | Okendo | 7.2K | 11.7% | 3 |
| Apr 2026 | Junip | 3.6K | 5.9% | 4 |
| Apr 2026 | Loox | 2K | 3.2% | 5 |
| May 2026 | Yotpo | 23.6K | 43% | 1 |
| May 2026 | Bazaarvoice | 18.4K | 33.6% | 2 |
| May 2026 | Okendo | 7.2K | 13.1% | 3 |
| May 2026 | Junip | 3.6K | 6.6% | 4 |
| May 2026 | Loox | 2.1K | 3.8% | 5 |
| Jun 2026 | Yotpo | 23.9K | 43.9% | 1 |
| Jun 2026 | Bazaarvoice | 18.3K | 33.6% | 2 |
| Jun 2026 | Okendo | 7.3K | 13.5% | 3 |
| Jun 2026 | Junip | 2.9K | 5.3% | 4 |
| Jun 2026 | Loox | 2K | 3.7% | 5 |
| Jul 2026 | Yotpo | 24.1K | 44.3% | 1 |
| Jul 2026 | Bazaarvoice | 18.3K | 33.6% | 2 |
| Jul 2026 | Okendo | 7.2K | 13.2% | 3 |
| Jul 2026 | Junip | 2.9K | 5.3% | 4 |
| Jul 2026 | Loox | 2K | 3.6% | 5 |
| Aug 2026 | Yotpo | 19.8K | 38.3% | 1 |
| Aug 2026 | Bazaarvoice | 18.3K | 35.4% | 2 |
| Aug 2026 | Okendo | 8.7K | 16.8% | 3 |
| Aug 2026 | Junip | 2.9K | 5.6% | 4 |
| Aug 2026 | Loox | 2K | 3.9% | 5 |
| Sep 2026 | Bazaarvoice | — | — | — |
| Sep 2026 | Junip | — | — | — |
| Sep 2026 | Loox | — | — | — |
| Sep 2026 | Okendo | — | — | — |
| Sep 2026 | Yotpo | — | — | — |

## What is being compared

- **Bazaarvoice**: Measured on the search terms “bazaarvoice”, “bazaarvoice ugc platform” and “bazaarvoice.com”, summed into one figure.
- **Junip**: Measured on the search term “junip”.
- **Loox**: Measured on the search terms “loox io” and “loox reviews”, summed into one figure.
- **Okendo**: Measured on the search terms “okendo” and “okendo reviews”, summed into one figure.
- **Yotpo**: Measured on the search terms “yotpo”, “yotpo product reviews” and “yotpo reviews”, summed into one figure.

- [Bazaarvoice](/demand/global-en/brands/bazaarvoice)
- [Junip](/demand/global-en/brands/junip)
- [Loox](/demand/global-en/brands/loox)
- [Okendo](/demand/global-en/brands/okendo)
- [Yotpo](/demand/global-en/brands/yotpo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among UGC commerce platforms worldwide?

In August 2026, Yotpo was the most searched among UGC commerce platforms worldwide, with an estimated 19.8K branded searches and 38.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "UGC commerce platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ugc-commerce-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ugc-commerce-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.