--- title: "Tyre retailers: Which brands are most popular in search?" description: "Compare the tyre retailers motorists use. Share of Search among Discount Tire, Kwik Fit, Belle Tire, National Tyres, Tony's Tyre & Auto Care and Tyreland, the tyre retailers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tyre-retailers" publisher: "Brandwave" --- # Tyre retailers: Which brands are most popular in search? Compare the tyre retailers motorists use. Share of Search among Discount Tire, Kwik Fit, Belle Tire, National Tyres, Tony's Tyre & Auto Care and Tyreland, the tyre retailers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tyre retailers - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Discount Tire, 82.6% ## Which brand is most popular in search among tyre retailers worldwide? - In August 2026, Discount Tire was the most searched among tyre retailers worldwide, with an estimated 4.1M branded searches and 82.6% estimated Share of Search within this set. - Kwik Fit is in 2nd place, 73.5 percentage points behind at 9.1% Share of Search. - Across the 11 months ending August 2026, Discount Tire’s estimated Share of Search among tyre retailers worldwide peaked at 82.9% in October 2025 and was lowest at 78.6% in February 2026. - Across the 11 months ending August 2026, Kwik Fit’s estimated Share of Search among tyre retailers worldwide peaked at 12.9% in February 2026 and was lowest at 9% in November 2025. - Across the 11 months ending August 2026, Belle Tire’s estimated Share of Search among tyre retailers worldwide peaked at 7.4% in November 2025 and was lowest at 5.8% in February 2026. - Across the 11 months ending August 2026, Discount Tire, Kwik Fit, Belle Tire, National Tyres, Tony's Tyre & Auto Care and Tyreland held steady: their estimated Share of Search among tyre retailers worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Discount Tire vs Kwik Fit: compare search popularity](/demand/global-en/compare/discount-tire-vs-kwik-fit): 82.6% against 9.1% Share of Search. - [Discount Tire vs Belle Tire: compare search popularity](/demand/global-en/compare/belle-tire-vs-discount-tire): 82.6% against 6.1% Share of Search. - [Kwik Fit vs Belle Tire: compare search popularity](/demand/global-en/compare/belle-tire-vs-kwik-fit): 9.1% against 6.1% Share of Search. ## How did search popularity change for tyre retailers worldwide in August 2026? - Estimated monthly branded searches for Belle Tire worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. - Estimated monthly branded searches for Discount Tire worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. - Estimated monthly branded searches for Kwik Fit worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. - Estimated monthly branded searches for Tony's Tyre & Auto Care worldwide fell 18.2% over 11 measured months, from 19.8K to 16.2K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Discount Tire | 82.6% | 4.1M | 0.0% | Discount Tire | | 2 | Kwik Fit | 9.1% | 450K | 0.0% | Kwik Fit | | 3 | Belle Tire | 6.1% | 301K | 0.0% | Belle Tire | | 4 | National Tyres | 1.8% | 90.5K | 0.0% | National Tyres | | 5 | Tony's Tyre & Auto Care | 0.33% | 16.2K | -18.2% | Tony's Tyre & Auto Care | | 6 | Tyreland | 0.13% | 6.6K | +22.2% | Tyreland | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Discount Tire | 5M | 82.9% | 1 | | Oct 2025 | Kwik Fit | 550K | 9.1% | 2 | | Oct 2025 | Belle Tire | 368K | 6.1% | 3 | | Oct 2025 | National Tyres | 90.5K | 1.5% | 4 | | Oct 2025 | Tony's Tyre & Auto Care | 19.8K | 0.33% | 5 | | Oct 2025 | Tyreland | 6.6K | 0.11% | 6 | | Nov 2025 | Discount Tire | 5M | 81.7% | 1 | | Nov 2025 | Kwik Fit | 550K | 9% | 2 | | Nov 2025 | Belle Tire | 450K | 7.4% | 3 | | Nov 2025 | National Tyres | 90.5K | 1.5% | 4 | | Nov 2025 | Tony's Tyre & Auto Care | 19.8K | 0.32% | 5 | | Nov 2025 | Tyreland | 6.6K | 0.11% | 6 | | Dec 2025 | Discount Tire | 4.1M | 79.7% | 1 | | Dec 2025 | Kwik Fit | 550K | 10.7% | 2 | | Dec 2025 | Belle Tire | 368K | 7.2% | 3 | | Dec 2025 | National Tyres | 90.5K | 1.8% | 4 | | Dec 2025 | Tony's Tyre & Auto Care | 24.2K | 0.47% | 5 | | Dec 2025 | Tyreland | 6.6K | 0.13% | 6 | | Jan 2026 | Discount Tire | 4.1M | 80.5% | 1 | | Jan 2026 | Kwik Fit | 550K | 10.8% | 2 | | Jan 2026 | Belle Tire | 301K | 5.9% | 3 | | Jan 2026 | National Tyres | 110K | 2.2% | 4 | | Jan 2026 | Tony's Tyre & Auto Care | 24.2K | 0.48% | 5 | | Jan 2026 | Tyreland | 8.1K | 0.16% | 6 | | Feb 2026 | Discount Tire | 3.4M | 78.6% | 1 | | Feb 2026 | Kwik Fit | 550K | 12.9% | 2 | | Feb 2026 | Belle Tire | 246K | 5.8% | 3 | | Feb 2026 | National Tyres | 90.5K | 2.1% | 4 | | Feb 2026 | Tony's Tyre & Auto Care | 19.8K | 0.46% | 5 | | Feb 2026 | Tyreland | 6.6K | 0.15% | 6 | | Mar 2026 | Discount Tire | 4.1M | 80.9% | 1 | | Mar 2026 | Kwik Fit | 550K | 10.9% | 2 | | Mar 2026 | Belle Tire | 301K | 6% | 3 | | Mar 2026 | National Tyres | 90.5K | 1.8% | 4 | | Mar 2026 | Tony's Tyre & Auto Care | 19.8K | 0.39% | 5 | | Mar 2026 | Tyreland | 6.6K | 0.13% | 6 | | Apr 2026 | Discount Tire | 4.1M | 82.5% | 1 | | Apr 2026 | Kwik Fit | 450K | 9.1% | 2 | | Apr 2026 | Belle Tire | 301K | 6.1% | 3 | | Apr 2026 | National Tyres | 90.5K | 1.8% | 4 | | Apr 2026 | Tony's Tyre & Auto Care | 19.8K | 0.4% | 5 | | Apr 2026 | Tyreland | 5.4K | 0.11% | 6 | | May 2026 | Discount Tire | 4.1M | 80.9% | 1 | | May 2026 | Kwik Fit | 550K | 10.9% | 2 | | May 2026 | Belle Tire | 301K | 6% | 3 | | May 2026 | National Tyres | 90.5K | 1.8% | 4 | | May 2026 | Tony's Tyre & Auto Care | 19.8K | 0.39% | 5 | | May 2026 | Tyreland | 5.4K | 0.11% | 6 | | Jun 2026 | Discount Tire | 4.1M | 82.5% | 1 | | Jun 2026 | Kwik Fit | 450K | 9.1% | 2 | | Jun 2026 | Belle Tire | 301K | 6.1% | 3 | | Jun 2026 | National Tyres | 90.5K | 1.8% | 4 | | Jun 2026 | Tony's Tyre & Auto Care | 19.8K | 0.4% | 5 | | Jun 2026 | Tyreland | 5.4K | 0.11% | 6 | | Jul 2026 | Discount Tire | 4.1M | 82.5% | 1 | | Jul 2026 | Kwik Fit | 450K | 9.1% | 2 | | Jul 2026 | Belle Tire | 301K | 6.1% | 3 | | Jul 2026 | National Tyres | 90.5K | 1.8% | 4 | | Jul 2026 | Tony's Tyre & Auto Care | 19.8K | 0.4% | 5 | | Jul 2026 | Tyreland | 5.4K | 0.11% | 6 | | Aug 2026 | Discount Tire | 4.1M | 82.6% | 1 | | Aug 2026 | Kwik Fit | 450K | 9.1% | 2 | | Aug 2026 | Belle Tire | 301K | 6.1% | 3 | | Aug 2026 | National Tyres | 90.5K | 1.8% | 4 | | Aug 2026 | Tony's Tyre & Auto Care | 16.2K | 0.33% | 5 | | Aug 2026 | Tyreland | 6.6K | 0.13% | 6 | | Sep 2026 | Belle Tire | — | — | — | | Sep 2026 | Discount Tire | — | — | — | | Sep 2026 | Kwik Fit | — | — | — | | Sep 2026 | National Tyres | — | — | — | | Sep 2026 | Tony's Tyre & Auto Care | — | — | — | | Sep 2026 | Tyreland | — | — | — | ## What is being compared - **Belle Tire**: Measured on the search term “belle tire”. - **Discount Tire**: Measured on the search term “discount tire”. - **Kwik Fit**: Measured on the search term “kwik fit”. - **National Tyres**: Measured on the search term “national tyres”. - **Tony's Tyre & Auto Care**: Measured on the search terms “tony's tyre” and “tonys tyres”, summed into one figure. - **Tyreland**: Measured on the search term “tyreland”. - [Belle Tire](/demand/global-en/brands/belle-tire) - [Discount Tire](/demand/global-en/brands/discount-tire) - [Kwik Fit](/demand/global-en/brands/kwik-fit) - [National Tyres](/demand/global-en/brands/national-tyres) - [Tony's Tyre & Auto Care](/demand/global-en/brands/tonys-tyre-and-auto-care) - [Tyreland](/demand/global-en/brands/tyreland) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tyre retailers worldwide? In August 2026, Discount Tire was the most searched among tyre retailers worldwide, with an estimated 4.1M branded searches and 82.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tyre retailers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tyre-retailers This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tyre-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.