--- title: "Tyre brands: Which brands are most popular in search?" description: "Compare the tyre brands drivers choose between. Share of Search among Michelin, Bridgestone, Goodyear, Pirelli, Continental, Hankook, Yokohama and Dunlop, the tyre brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tyre-brands" publisher: "Brandwave" --- # Tyre brands: Which brands are most popular in search? Compare the tyre brands drivers choose between. Share of Search among Michelin, Bridgestone, Goodyear, Pirelli, Continental, Hankook, Yokohama and Dunlop, the tyre brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tyre brands - **Market**: Global - **Brands compared**: 8 - **Month measured**: Aug 2026 - **Highest Share of Search**: Michelin, 52.8% ## Which brand is most popular in search among tyre brands worldwide? - In August 2026, Michelin was the most searched among tyre brands worldwide, with an estimated 1.5M branded searches and 52.8% estimated Share of Search within this set. - Bridgestone is in 2nd place, 39.9 percentage points behind at 13% Share of Search. - Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide increased from 49% to 52.8%. - Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands worldwide decreased from 14.7% to 13%. - Across the 11 months ending August 2026, Goodyear’s estimated Share of Search among tyre brands worldwide decreased from 14.7% to 13%. - Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands worldwide decreased from 9.9% to 8.7%. - Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands worldwide increased from 3.8% to 4.9%. - Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands worldwide decreased from 5.4% to 4.8%. - Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands worldwide peaked at 52.8% in August 2026 and was lowest at 44.1% in February 2026. - Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands worldwide peaked at 19.9% in February 2026 and was lowest at 12.8% in June 2026. - Across the 11 months ending August 2026, Goodyear’s estimated Share of Search among tyre brands worldwide peaked at 14.8% in December 2025 and was lowest at 12.3% in May 2026. - Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands worldwide peaked at 11.2% in November 2025 and was lowest at 8.5% in July 2026. - Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands worldwide peaked at 6.1% in November 2025 and was lowest at 4.4% in December 2025. - Across the 11 months ending August 2026, Continental rose from 6th to 5th among tyre brands worldwide. - Across the 11 months ending August 2026, Hankook fell from 5th to 6th among tyre brands worldwide. - Across the 11 months ending August 2026, Yokohama and Dunlop held steady: their estimated Share of Search among tyre brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Michelin vs Bridgestone: compare search popularity](/demand/global-en/compare/bridgestone-vs-michelin): 52.8% against 13% Share of Search. - [Michelin vs Goodyear: compare search popularity](/demand/global-en/compare/goodyear-vs-michelin): 52.8% against 13% Share of Search. - [Michelin vs Pirelli: compare search popularity](/demand/global-en/compare/michelin-vs-pirelli): 52.8% against 8.7% Share of Search. - [Michelin vs Continental: compare search popularity](/demand/global-en/compare/continental-vs-michelin): 52.8% against 4.9% Share of Search. - [Bridgestone vs Goodyear: compare search popularity](/demand/global-en/compare/bridgestone-vs-goodyear): 13% Share of Search each. - [Bridgestone vs Pirelli: compare search popularity](/demand/global-en/compare/bridgestone-vs-pirelli): 13% against 8.7% Share of Search. - [Bridgestone vs Continental: compare search popularity](/demand/global-en/compare/bridgestone-vs-continental): 13% against 4.9% Share of Search. - [Goodyear vs Pirelli: compare search popularity](/demand/global-en/compare/goodyear-vs-pirelli): 13% against 8.7% Share of Search. - [Goodyear vs Continental: compare search popularity](/demand/global-en/compare/continental-vs-goodyear): 13% against 4.9% Share of Search. - [Pirelli vs Continental: compare search popularity](/demand/global-en/compare/continental-vs-pirelli): 8.7% against 4.9% Share of Search. ## How did search popularity change for tyre brands worldwide in August 2026? - In August 2026, Continental overtook Hankook to rank 5th among tyre brands worldwide, at 4.9%. - In August 2026, Michelin gained estimated Share of Search among tyre brands worldwide, from 51.7% to 52.8%. - In August 2026, Bridgestone lost estimated Share of Search among tyre brands worldwide, from 15.5% to 13%. - Estimated monthly branded searches for Pirelli worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026. - Estimated monthly branded searches for Goodyear worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026. - Estimated monthly branded searches for Hankook worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026. - Estimated monthly branded searches for Yokohama worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Michelin | 52.8% | 1.5M | 0.0% | Michelin | | 2 | Bridgestone | 13% | 368K | -18.2% | Bridgestone | | 3 | Goodyear | 13% | 368K | 0.0% | Goodyear | | 4 | Pirelli | 8.7% | 246K | 0.0% | Pirelli | | 5 | Continental | 4.9% | 140K | +13.4% | Continental | | 6 | Hankook | 4.8% | 135K | 0.0% | Hankook | | 7 | Yokohama | 1.7% | 49.5K | 0.0% | Yokohama | | 8 | Dunlop | 1.2% | 33.1K | +22.1% | Dunlop | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Michelin | 1.8M | 49% | 1 | | Oct 2025 | Bridgestone | 550K | 14.7% | 2 | | Oct 2025 | Goodyear | 550K | 14.7% | 3 | | Oct 2025 | Pirelli | 368K | 9.9% | 4 | | Oct 2025 | Hankook | 201K | 5.4% | 5 | | Oct 2025 | Continental | 140K | 3.8% | 6 | | Oct 2025 | Yokohama | 60.5K | 1.6% | 7 | | Oct 2025 | Dunlop | 33.1K | 0.89% | 8 | | Nov 2025 | Michelin | 1.5M | 45.6% | 1 | | Nov 2025 | Bridgestone | 550K | 16.7% | 2 | | Nov 2025 | Goodyear | 450K | 13.7% | 3 | | Nov 2025 | Pirelli | 368K | 11.2% | 4 | | Nov 2025 | Hankook | 201K | 6.1% | 5 | | Nov 2025 | Continental | 140K | 4.3% | 6 | | Nov 2025 | Yokohama | 49.5K | 1.5% | 7 | | Nov 2025 | Dunlop | 33.1K | 1% | 8 | | Dec 2025 | Michelin | 1.5M | 49.3% | 1 | | Dec 2025 | Bridgestone | 450K | 14.8% | 2 | | Dec 2025 | Goodyear | 450K | 14.8% | 3 | | Dec 2025 | Pirelli | 301K | 9.9% | 4 | | Dec 2025 | Hankook | 135K | 4.4% | 5 | | Dec 2025 | Continental | 124K | 4.1% | 6 | | Dec 2025 | Yokohama | 49.5K | 1.6% | 7 | | Dec 2025 | Dunlop | 33.1K | 1.1% | 8 | | Jan 2026 | Michelin | 1.5M | 47.3% | 1 | | Jan 2026 | Bridgestone | 550K | 17.3% | 2 | | Jan 2026 | Goodyear | 450K | 14.2% | 3 | | Jan 2026 | Pirelli | 301K | 9.5% | 4 | | Jan 2026 | Hankook | 165K | 5.2% | 5 | | Jan 2026 | Continental | 124K | 3.9% | 6 | | Jan 2026 | Yokohama | 49.5K | 1.6% | 7 | | Jan 2026 | Dunlop | 33.1K | 1% | 8 | | Feb 2026 | Michelin | 1.2M | 44.1% | 1 | | Feb 2026 | Bridgestone | 550K | 19.9% | 2 | | Feb 2026 | Goodyear | 368K | 13.3% | 3 | | Feb 2026 | Pirelli | 301K | 10.9% | 4 | | Feb 2026 | Hankook | 135K | 4.9% | 5 | | Feb 2026 | Continental | 115K | 4.1% | 6 | | Feb 2026 | Yokohama | 49.5K | 1.8% | 7 | | Feb 2026 | Dunlop | 27.1K | 0.98% | 8 | | Mar 2026 | Michelin | 1.5M | 47.3% | 1 | | Mar 2026 | Bridgestone | 550K | 17.3% | 2 | | Mar 2026 | Goodyear | 450K | 14.2% | 3 | | Mar 2026 | Pirelli | 301K | 9.5% | 4 | | Mar 2026 | Hankook | 165K | 5.2% | 5 | | Mar 2026 | Continental | 124K | 3.9% | 6 | | Mar 2026 | Yokohama | 49.5K | 1.6% | 7 | | Mar 2026 | Dunlop | 33.1K | 1% | 8 | | Apr 2026 | Michelin | 1.5M | 50.4% | 1 | | Apr 2026 | Bridgestone | 450K | 15.1% | 2 | | Apr 2026 | Goodyear | 368K | 12.4% | 3 | | Apr 2026 | Pirelli | 301K | 10.1% | 4 | | Apr 2026 | Hankook | 165K | 5.5% | 5 | | Apr 2026 | Continental | 115K | 3.8% | 6 | | Apr 2026 | Yokohama | 49.5K | 1.7% | 7 | | Apr 2026 | Dunlop | 27.1K | 0.91% | 8 | | May 2026 | Michelin | 1.5M | 50.2% | 1 | | May 2026 | Bridgestone | 450K | 15% | 2 | | May 2026 | Goodyear | 368K | 12.3% | 3 | | May 2026 | Pirelli | 301K | 10.1% | 4 | | May 2026 | Hankook | 165K | 5.5% | 5 | | May 2026 | Continental | 124K | 4.1% | 6 | | May 2026 | Yokohama | 49.5K | 1.7% | 7 | | May 2026 | Dunlop | 33.1K | 1.1% | 8 | | Jun 2026 | Michelin | 1.5M | 52.2% | 1 | | Jun 2026 | Bridgestone | 368K | 12.8% | 2 | | Jun 2026 | Goodyear | 368K | 12.8% | 3 | | Jun 2026 | Pirelli | 301K | 10.5% | 4 | | Jun 2026 | Hankook | 135K | 4.7% | 5 | | Jun 2026 | Continental | 124K | 4.3% | 6 | | Jun 2026 | Yokohama | 49.5K | 1.7% | 7 | | Jun 2026 | Dunlop | 27.1K | 0.94% | 8 | | Jul 2026 | Michelin | 1.5M | 51.7% | 1 | | Jul 2026 | Bridgestone | 450K | 15.5% | 2 | | Jul 2026 | Goodyear | 368K | 12.7% | 3 | | Jul 2026 | Pirelli | 246K | 8.5% | 4 | | Jul 2026 | Hankook | 135K | 4.7% | 5 | | Jul 2026 | Continental | 124K | 4.3% | 6 | | Jul 2026 | Yokohama | 49.5K | 1.7% | 7 | | Jul 2026 | Dunlop | 27.1K | 0.93% | 8 | | Aug 2026 | Michelin | 1.5M | 52.8% | 1 | | Aug 2026 | Bridgestone | 368K | 13% | 2 | | Aug 2026 | Goodyear | 368K | 13% | 3 | | Aug 2026 | Pirelli | 246K | 8.7% | 4 | | Aug 2026 | Continental | 140K | 4.9% | 5 | | Aug 2026 | Hankook | 135K | 4.8% | 6 | | Aug 2026 | Yokohama | 49.5K | 1.7% | 7 | | Aug 2026 | Dunlop | 33.1K | 1.2% | 8 | | Sep 2026 | Bridgestone | — | — | — | | Sep 2026 | Continental | — | — | — | | Sep 2026 | Dunlop | — | — | — | | Sep 2026 | Goodyear | — | — | — | | Sep 2026 | Hankook | — | — | — | | Sep 2026 | Michelin | — | — | — | | Sep 2026 | Pirelli | — | — | — | | Sep 2026 | Yokohama | — | — | — | ## What is being compared - **Bridgestone**: Measured on the search term “bridgestone”. - **Continental**: Measured on the search terms “continental tires” and “continental tyres”, summed into one figure. - **Dunlop**: Measured on the search term “dunlop tyre”. - **Goodyear**: Measured on the search term “goodyear”. - **Hankook**: Measured on the search term “hankook”. - **Michelin**: Measured on the search term “michelin”. - **Pirelli**: Measured on the search term “pirelli”. - **Yokohama**: Measured on the search term “yokohama tires”. - [Bridgestone](/demand/global-en/brands/bridgestone) - [Continental](/demand/global-en/brands/continental) - [Dunlop](/demand/global-en/brands/dunlop) - [Goodyear](/demand/global-en/brands/goodyear) - [Hankook](/demand/global-en/brands/hankook) - [Michelin](/demand/global-en/brands/michelin) - [Pirelli](/demand/global-en/brands/pirelli) - [Yokohama](/demand/global-en/brands/yokohama) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tyre brands worldwide? In August 2026, Michelin was the most searched among tyre brands worldwide, with an estimated 1.5M branded searches and 52.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tyre brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tyre-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tyre-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.