---
title: "Samsung vs TCL: Which is searched more?"
description: "Which is more popular in search, Samsung or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tv-brands/compare/samsung-vs-tcl"
publisher: "Brandwave"
---

# Samsung vs TCL: Which is searched more?

Which is more popular in search, Samsung or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Samsung and TCL
- **Competitive set**: TV brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Samsung Share of Search**: 1.8%
- **TCL Share of Search**: 20%

## Which is more popular in search, Samsung or TCL?

- In September 2026, TCL had more branded searches than Samsung among TV brands worldwide. TCL was estimated to have 1.2M branded searches compared to Samsung’s 110K, and held a 20% Share of Search versus Samsung’s 1.8%.
- TCL was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among TV brands worldwide moved from 1.9% to 1.8%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, TCL’s estimated Share of Search among TV brands worldwide moved from 21% to 20%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for TV brands worldwide in September 2026?

- In September 2026, TCL gained estimated Share of Search among TV brands worldwide, from 16.7% to 20%.

## Month by month

| Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | TCL estimated searches | TCL Share of Search | TCL rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 1.9% | 5 | 1.2M | 21% | 2 |
| Nov 2025 | 135K | 2% | 5 | 1.2M | 18.4% | 2 |
| Dec 2025 | 110K | 1.8% | 5 | 1M | 16% | 3 |
| Jan 2026 | 110K | 1.7% | 5 | 1.2M | 19.1% | 2 |
| Feb 2026 | 135K | 2.4% | 5 | 1M | 17.9% | 3 |
| Mar 2026 | 135K | 2.4% | 5 | 1.2M | 21.6% | 2 |
| Apr 2026 | 110K | 2% | 5 | 1M | 18% | 3 |
| May 2026 | 110K | 1.9% | 5 | 1M | 17.5% | 3 |
| Jun 2026 | 110K | 1.9% | 5 | 1.2M | 20.6% | 2 |
| Jul 2026 | 135K | 2.2% | 5 | 1M | 16.6% | 2 |
| Aug 2026 | 135K | 2.3% | 5 | 1M | 16.7% | 2 |
| Sep 2026 | 110K | 1.8% | 5 | 1.2M | 20% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Samsung’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Samsung**: Measured on the search term “samsung com”.
- **TCL**: Measured on the search term “tcl”.

- [Samsung profile](/demand/global-en/brands/samsung)
- [TCL profile](/demand/global-en/brands/tcl)
- [All TV brands worldwide](/demand/global-en/categories/tv-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Samsung or TCL?

In September 2026, TCL had more branded searches than Samsung among TV brands worldwide. TCL was estimated to have 1.2M branded searches compared to Samsung’s 110K, and held a 20% Share of Search versus Samsung’s 1.8%.

## Cite this page

Brandwave. "Samsung vs TCL: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tv-brands/compare/samsung-vs-tcl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tv-brands/compare/samsung-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.