---
title: "TV brands: Which are searched most?"
description: "Compare the TV brands people buy. Share of Search among Sony, TCL, Panasonic, Philips, Hisense, LG and Samsung, the TV brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tv-brands"
publisher: "Brandwave"
---

# TV brands: Which are searched most?

Compare the TV brands people buy. Share of Search among Sony, TCL, Panasonic, Philips, Hisense, LG and Samsung, the TV brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: TV brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Sony, 45.9%

## Which brand is most popular in search among TV brands worldwide?

- In September 2026, Sony was the most searched among TV brands worldwide, with an estimated 4M branded searches and 45.9% estimated Share of Search within this set.
- TCL is in 2nd place, 31.8 percentage points behind at 14.2% Share of Search.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among TV brands worldwide increased from 38.5% to 45.9%.
- Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among TV brands worldwide decreased from 13.2% to 11.8%.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide decreased from 12.3% to 11.3%.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide decreased from 9.8% to 7.8%.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among TV brands worldwide decreased from 6.2% to 4.9%.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among TV brands worldwide decreased from 5.4% to 4.1%.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among TV brands worldwide peaked at 46.1% in August 2026 and was lowest at 38.5% in October 2025.
- Across the 12 months ending September 2026, TCL’s estimated Share of Search among TV brands worldwide peaked at 14.8% in June 2026 and was lowest at 10.8% in December 2025.
- Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among TV brands worldwide peaked at 16.8% in April 2026 and was lowest at 11.3% in November 2025.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among TV brands worldwide peaked at 14.2% in December 2025 and was lowest at 10.5% in June 2026.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among TV brands worldwide peaked at 12.1% in June 2026 and was lowest at 7.7% in August 2026.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among TV brands worldwide peaked at 7.4% in March 2026 and was lowest at 4.7% in November 2025.
- Across the 12 months ending September 2026, TCL held steady: its estimated Share of Search among TV brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sony vs TCL: compare search popularity](/demand/global-en/compare/sony-vs-tcl): 45.9% against 14.2% Share of Search.
- [Sony vs Panasonic: compare search popularity](/demand/global-en/compare/panasonic-vs-sony): 45.9% against 11.8% Share of Search.
- [Sony vs Philips: compare search popularity](/demand/global-en/compare/philips-vs-sony): 45.9% against 11.3% Share of Search.
- [Sony vs Hisense: compare search popularity](/demand/global-en/compare/hisense-vs-sony): 45.9% against 7.8% Share of Search.
- [TCL vs Panasonic: compare search popularity](/demand/global-en/compare/panasonic-vs-tcl): 14.2% against 11.8% Share of Search.
- [TCL vs Philips: compare search popularity](/demand/global-en/compare/philips-vs-tcl): 14.2% against 11.3% Share of Search.
- [TCL vs Hisense: compare search popularity](/demand/global-en/compare/hisense-vs-tcl): 14.2% against 7.8% Share of Search.
- [Panasonic vs Philips: compare search popularity](/demand/global-en/compare/panasonic-vs-philips): 11.8% against 11.3% Share of Search.
- [Panasonic vs Hisense: compare search popularity](/demand/global-en/compare/hisense-vs-panasonic): 11.8% against 7.8% Share of Search.
- [Philips vs Hisense: compare search popularity](/demand/global-en/compare/hisense-vs-philips): 11.3% against 7.8% Share of Search.

## How did search popularity change for TV brands worldwide in September 2026?

- In September 2026, TCL overtook Philips and Panasonic to rank 2nd among TV brands worldwide, with 14.2% estimated Share of Search.
- In September 2026, LG lost estimated Share of Search among TV brands worldwide, from 5.9% to 4.9%.
- In September 2026, Samsung lost estimated Share of Search among TV brands worldwide, from 4.8% to 4.1%.
- In September 2026, Philips lost estimated Share of Search among TV brands worldwide, from 12% to 11.3%.
- Panasonic’s estimated Share of Search among TV brands worldwide has lost ground for 3 months in a row, from 13.2% to 11.8% in September 2026.
- Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 3.2M to 4M in September 2026.
- Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sony | 45.9% | 4M | -1.7% | Sony |
| 2 | TCL | 14.2% | 1.2M | +22.0% | TCL |
| 3 | Panasonic | 11.8% | 1M | -2.6% | Panasonic |
| 4 | Philips | 11.3% | 970K | -7.3% | Philips |
| 5 | Hisense | 7.8% | 673K | 0.0% | Hisense |
| 6 | LG | 4.9% | 427K | -16.8% | LG |
| 7 | Samsung | 4.1% | 352K | -16.6% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sony | 3.2M | 38.5% | 1 |
| Oct 2025 | TCL | 1.2M | 14.5% | 2 |
| Oct 2025 | Panasonic | 1.1M | 13.2% | 3 |
| Oct 2025 | Philips | 1M | 12.3% | 4 |
| Oct 2025 | Hisense | 823K | 9.8% | 5 |
| Oct 2025 | LG | 522K | 6.2% | 6 |
| Oct 2025 | Samsung | 452K | 5.4% | 7 |
| Nov 2025 | Sony | 4.1M | 43.5% | 1 |
| Nov 2025 | TCL | 1.2M | 12.8% | 2 |
| Nov 2025 | Philips | 1.2M | 12.7% | 3 |
| Nov 2025 | Panasonic | 1.1M | 11.3% | 4 |
| Nov 2025 | Hisense | 1M | 10.5% | 5 |
| Nov 2025 | LG | 445K | 4.7% | 6 |
| Nov 2025 | Samsung | 431K | 4.5% | 7 |
| Dec 2025 | Sony | 4.2M | 45.7% | 1 |
| Dec 2025 | Philips | 1.3M | 14.2% | 2 |
| Dec 2025 | Panasonic | 1M | 11.3% | 3 |
| Dec 2025 | TCL | 1M | 10.8% | 4 |
| Dec 2025 | Hisense | 823K | 8.9% | 5 |
| Dec 2025 | LG | 440K | 4.8% | 6 |
| Dec 2025 | Samsung | 397K | 4.3% | 7 |
| Jan 2026 | Sony | 3.9M | 43.7% | 1 |
| Jan 2026 | TCL | 1.2M | 13.6% | 2 |
| Jan 2026 | Panasonic | 1.1M | 11.8% | 3 |
| Jan 2026 | Philips | 1M | 11.5% | 4 |
| Jan 2026 | Hisense | 823K | 9.2% | 5 |
| Jan 2026 | LG | 522K | 5.8% | 6 |
| Jan 2026 | Samsung | 397K | 4.4% | 7 |
| Feb 2026 | Sony | 3.2M | 40.6% | 1 |
| Feb 2026 | Panasonic | 1.2M | 15.2% | 2 |
| Feb 2026 | TCL | 1M | 12.7% | 3 |
| Feb 2026 | Philips | 930K | 11.8% | 4 |
| Feb 2026 | Hisense | 673K | 8.5% | 5 |
| Feb 2026 | LG | 513K | 6.5% | 6 |
| Feb 2026 | Samsung | 377K | 4.8% | 7 |
| Mar 2026 | Sony | 3.4M | 40.7% | 1 |
| Mar 2026 | TCL | 1.2M | 14.8% | 2 |
| Mar 2026 | Panasonic | 1.1M | 13.6% | 3 |
| Mar 2026 | Philips | 894K | 10.8% | 4 |
| Mar 2026 | Hisense | 673K | 8.1% | 5 |
| Mar 2026 | LG | 613K | 7.4% | 6 |
| Mar 2026 | Samsung | 377K | 4.6% | 7 |
| Apr 2026 | Sony | 3.3M | 41.2% | 1 |
| Apr 2026 | Panasonic | 1.3M | 16.8% | 2 |
| Apr 2026 | TCL | 1M | 12.6% | 3 |
| Apr 2026 | Philips | 894K | 11.2% | 4 |
| Apr 2026 | Hisense | 673K | 8.5% | 5 |
| Apr 2026 | LG | 431K | 5.4% | 6 |
| Apr 2026 | Samsung | 352K | 4.4% | 7 |
| May 2026 | Sony | 3.4M | 41.3% | 1 |
| May 2026 | Panasonic | 1.3M | 16% | 2 |
| May 2026 | TCL | 1M | 12.3% | 3 |
| May 2026 | Philips | 864K | 10.6% | 4 |
| May 2026 | Hisense | 823K | 10.1% | 5 |
| May 2026 | LG | 431K | 5.3% | 6 |
| May 2026 | Samsung | 352K | 4.3% | 7 |
| Jun 2026 | Sony | 3.3M | 39.9% | 1 |
| Jun 2026 | TCL | 1.2M | 14.8% | 2 |
| Jun 2026 | Panasonic | 1.1M | 13.2% | 3 |
| Jun 2026 | Hisense | 1M | 12.1% | 4 |
| Jun 2026 | Philips | 865K | 10.5% | 5 |
| Jun 2026 | LG | 431K | 5.2% | 6 |
| Jun 2026 | Samsung | 352K | 4.3% | 7 |
| Jul 2026 | Sony | 3.8M | 44.8% | 1 |
| Jul 2026 | Panasonic | 1M | 12.4% | 2 |
| Jul 2026 | Philips | 1M | 11.8% | 3 |
| Jul 2026 | TCL | 1M | 11.8% | 4 |
| Jul 2026 | Hisense | 823K | 9.7% | 5 |
| Jul 2026 | LG | 431K | 5.1% | 6 |
| Jul 2026 | Samsung | 377K | 4.4% | 7 |
| Aug 2026 | Sony | 4M | 46.1% | 1 |
| Aug 2026 | Philips | 1M | 12% | 2 |
| Aug 2026 | Panasonic | 1M | 12% | 3 |
| Aug 2026 | TCL | 1M | 11.5% | 4 |
| Aug 2026 | Hisense | 673K | 7.7% | 5 |
| Aug 2026 | LG | 513K | 5.9% | 6 |
| Aug 2026 | Samsung | 422K | 4.8% | 7 |
| Sep 2026 | Sony | 4M | 45.9% | 1 |
| Sep 2026 | TCL | 1.2M | 14.2% | 2 |
| Sep 2026 | Panasonic | 1M | 11.8% | 3 |
| Sep 2026 | Philips | 970K | 11.3% | 4 |
| Sep 2026 | Hisense | 673K | 7.8% | 5 |
| Sep 2026 | LG | 427K | 4.9% | 6 |
| Sep 2026 | Samsung | 352K | 4.1% | 7 |

## What is being compared

- **Hisense**: Measured on the search term “hisense”.
- **LG**: Measured on the search terms “lg com”, “lg washer” and “lg washing machine”, summed into one figure.
- **Panasonic**: Measured on the search terms “panasonic”, “panasonic air conditioner”, “panasonic microwave” and “panasonic tv”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips oneblade” and “philips shaver”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Sony**: Measured on the search terms “sony”, “sony camera”, “sony cyber shot” and “sony headphone”, summed into one figure.
- **TCL**: Measured on the search term “tcl”.

- [Hisense](/demand/global-en/brands/hisense)
- [LG](/demand/global-en/brands/lg)
- [Panasonic](/demand/global-en/brands/panasonic)
- [Philips](/demand/global-en/brands/philips)
- [Samsung](/demand/global-en/brands/samsung)
- [Sony](/demand/global-en/brands/sony)
- [TCL](/demand/global-en/brands/tcl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among TV brands worldwide?

In September 2026, Sony was the most searched among TV brands worldwide, with an estimated 4M branded searches and 45.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "TV brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tv-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tv-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.