---
title: "TV attribution platforms: Which are searched most?"
description: "Compare the platforms that measure TV and streaming ad outcomes. Share of Search among Comscore, iSpot, Samba TV, Innovid and VideoAmp, the TV attribution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tv-attribution-platforms"
publisher: "Brandwave"
---

# TV attribution platforms: Which are searched most?

Compare the platforms that measure TV and streaming ad outcomes. Share of Search among Comscore, iSpot, Samba TV, Innovid and VideoAmp, the TV attribution platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: TV attribution platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Comscore, 31%

## Which brand is most popular in search among TV attribution platforms worldwide?

- Comscore and iSpot share the highest estimated Share of Search among TV attribution platforms worldwide, at 31% and 30.9% in August 2026.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among TV attribution platforms worldwide increased from 24.4% to 31%.
- Across the 11 months ending August 2026, iSpot’s estimated Share of Search among TV attribution platforms worldwide increased from 24.4% to 30.9%.
- Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide decreased from 39.8% to 22.6%.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among TV attribution platforms worldwide increased from 7.4% to 9.3%.
- Across the 11 months ending August 2026, VideoAmp’s estimated Share of Search among TV attribution platforms worldwide increased from 4% to 6.2%.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among TV attribution platforms worldwide peaked at 33.3% in March 2026 and was lowest at 21.9% in February 2026.
- Across the 11 months ending August 2026, iSpot’s estimated Share of Search among TV attribution platforms worldwide peaked at 34.1% in June 2026 and was lowest at 21.8% in February 2026.
- Across the 11 months ending August 2026, Samba TV’s estimated Share of Search among TV attribution platforms worldwide peaked at 43.6% in February 2026 and was lowest at 22.6% in August 2026.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among TV attribution platforms worldwide peaked at 10.7% in April 2026 and was lowest at 7.4% in October 2025.
- Across the 11 months ending August 2026, Comscore rose from 2nd to 1st among TV attribution platforms worldwide.
- Across the 11 months ending August 2026, iSpot rose from 3rd to 2nd among TV attribution platforms worldwide.
- Across the 11 months ending August 2026, Samba TV fell from 1st to 3rd among TV attribution platforms worldwide.

## Compare search popularity between leading brands

- [Comscore vs iSpot: compare search popularity](/demand/global-en/compare/comscore-vs-ispot): 31% against 30.9% Share of Search.
- [Comscore vs Samba TV: compare search popularity](/demand/global-en/compare/comscore-vs-samba-tv): 31% against 22.6% Share of Search.
- [Comscore vs Innovid: compare search popularity](/demand/global-en/compare/comscore-vs-innovid): 31% against 9.3% Share of Search.
- [Comscore vs VideoAmp: compare search popularity](/demand/global-en/compare/comscore-vs-videoamp): 31% against 6.2% Share of Search.
- [iSpot vs Samba TV: compare search popularity](/demand/global-en/compare/ispot-vs-samba-tv): 30.9% against 22.6% Share of Search.
- [iSpot vs Innovid: compare search popularity](/demand/global-en/compare/innovid-vs-ispot): 30.9% against 9.3% Share of Search.
- [iSpot vs VideoAmp: compare search popularity](/demand/global-en/compare/ispot-vs-videoamp): 30.9% against 6.2% Share of Search.
- [Samba TV vs Innovid: compare search popularity](/demand/global-en/compare/innovid-vs-samba-tv): 22.6% against 9.3% Share of Search.
- [Samba TV vs VideoAmp: compare search popularity](/demand/global-en/compare/samba-tv-vs-videoamp): 22.6% against 6.2% Share of Search.
- [Innovid vs VideoAmp: compare search popularity](/demand/global-en/compare/innovid-vs-videoamp): 9.3% against 6.2% Share of Search.

## How did search popularity change for TV attribution platforms worldwide in August 2026?

- In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among TV attribution platforms worldwide, at 31%.
- In August 2026, VideoAmp gained estimated Share of Search among TV attribution platforms worldwide, from 4.4% to 6.2%.
- In August 2026, iSpot lost estimated Share of Search among TV attribution platforms worldwide, from 33.5% to 30.9%.
- In August 2026, Samba TV lost estimated Share of Search among TV attribution platforms worldwide, from 24.5% to 22.6%.
- In August 2026, Innovid lost estimated Share of Search among TV attribution platforms worldwide, from 10.1% to 9.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Comscore | 31% | 14.8K | +22.1% | Comscore |
| 2 | iSpot | 30.9% | 14.8K | 0.0% | iSpot |
| 3 | Samba TV | 22.6% | 10.8K | 0.0% | Samba TV |
| 4 | Innovid | 9.3% | 4.5K | +0.4% | Innovid |
| 5 | VideoAmp | 6.2% | 3K | +52.0% | VideoAmp |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Samba TV | 29.6K | 39.8% | 1 |
| Oct 2025 | Comscore | 18.1K | 24.4% | 2 |
| Oct 2025 | iSpot | 18.1K | 24.4% | 3 |
| Oct 2025 | Innovid | 5.5K | 7.4% | 4 |
| Oct 2025 | VideoAmp | 3K | 4% | 5 |
| Nov 2025 | iSpot | 18.1K | 31.7% | 1 |
| Nov 2025 | Samba TV | 16.2K | 28.4% | 2 |
| Nov 2025 | Comscore | 14.8K | 26% | 3 |
| Nov 2025 | Innovid | 5.5K | 9.6% | 4 |
| Nov 2025 | VideoAmp | 2.5K | 4.3% | 5 |
| Dec 2025 | iSpot | 14.8K | 31.4% | 1 |
| Dec 2025 | Samba TV | 13.2K | 28% | 2 |
| Dec 2025 | Comscore | 12.2K | 25.8% | 3 |
| Dec 2025 | Innovid | 4.5K | 9.5% | 4 |
| Dec 2025 | VideoAmp | 2.5K | 5.3% | 5 |
| Jan 2026 | Comscore | 18.2K | 33.1% | 1 |
| Jan 2026 | iSpot | 14.8K | 27% | 2 |
| Jan 2026 | Samba TV | 13.2K | 24.1% | 3 |
| Jan 2026 | Innovid | 5.7K | 10.3% | 4 |
| Jan 2026 | VideoAmp | 3K | 5.4% | 5 |
| Feb 2026 | Samba TV | 29.6K | 43.6% | 1 |
| Feb 2026 | Comscore | 14.8K | 21.9% | 2 |
| Feb 2026 | iSpot | 14.8K | 21.8% | 3 |
| Feb 2026 | Innovid | 5.6K | 8.3% | 4 |
| Feb 2026 | VideoAmp | 3K | 4.4% | 5 |
| Mar 2026 | Comscore | 18.2K | 33.3% | 1 |
| Mar 2026 | iSpot | 14.8K | 27.1% | 2 |
| Mar 2026 | Samba TV | 13.2K | 24.1% | 3 |
| Mar 2026 | Innovid | 5.5K | 10% | 4 |
| Mar 2026 | VideoAmp | 3K | 5.5% | 5 |
| Apr 2026 | Comscore | 14.9K | 28.9% | 1 |
| Apr 2026 | iSpot | 14.8K | 28.8% | 2 |
| Apr 2026 | Samba TV | 13.2K | 25.7% | 3 |
| Apr 2026 | Innovid | 5.5K | 10.7% | 4 |
| Apr 2026 | VideoAmp | 3K | 5.8% | 5 |
| May 2026 | Comscore | 14.9K | 29.8% | 1 |
| May 2026 | iSpot | 14.8K | 29.7% | 2 |
| May 2026 | Samba TV | 13.2K | 26.5% | 3 |
| May 2026 | Innovid | 4.5K | 9% | 4 |
| May 2026 | VideoAmp | 2.5K | 4.9% | 5 |
| Jun 2026 | iSpot | 18.1K | 34.1% | 1 |
| Jun 2026 | Comscore | 14.8K | 27.9% | 2 |
| Jun 2026 | Samba TV | 13.2K | 24.8% | 3 |
| Jun 2026 | Innovid | 4.5K | 8.5% | 4 |
| Jun 2026 | VideoAmp | 2.5K | 4.7% | 5 |
| Jul 2026 | iSpot | 14.8K | 33.5% | 1 |
| Jul 2026 | Comscore | 12.2K | 27.5% | 2 |
| Jul 2026 | Samba TV | 10.8K | 24.5% | 3 |
| Jul 2026 | Innovid | 4.5K | 10.1% | 4 |
| Jul 2026 | VideoAmp | 2K | 4.4% | 5 |
| Aug 2026 | Comscore | 14.8K | 31% | 1 |
| Aug 2026 | iSpot | 14.8K | 30.9% | 2 |
| Aug 2026 | Samba TV | 10.8K | 22.6% | 3 |
| Aug 2026 | Innovid | 4.5K | 9.3% | 4 |
| Aug 2026 | VideoAmp | 3K | 6.2% | 5 |
| Sep 2026 | Comscore | — | — | — |
| Sep 2026 | Innovid | — | — | — |
| Sep 2026 | iSpot | — | — | — |
| Sep 2026 | Samba TV | — | — | — |
| Sep 2026 | VideoAmp | — | — | — |

## What is being compared

- **Comscore**: Measured on the search terms “comscore”, “comscore campaign ratings” and “comscore.com”, summed into one figure.
- **Innovid**: Measured on the search terms “innovid” and “innovid.com”, summed into one figure.
- **iSpot**: Measured on the search term “ispot.tv”.
- **Samba TV**: Measured on the search terms “samba tv” and “sambatv”, summed into one figure.
- **VideoAmp**: Measured on the search terms “videoamp”, “videoamp measurement” and “videoamp.com”, summed into one figure.

- [Comscore](/demand/global-en/brands/comscore)
- [Innovid](/demand/global-en/brands/innovid)
- [iSpot](/demand/global-en/brands/ispot)
- [Samba TV](/demand/global-en/brands/samba-tv)
- [VideoAmp](/demand/global-en/brands/videoamp)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among TV attribution platforms worldwide?

Comscore and iSpot share the highest estimated Share of Search among TV attribution platforms worldwide, at 31% and 30.9% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "TV attribution platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tv-attribution-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tv-attribution-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.