---
title: "Turntable cartridge brands: Which brands are most popular in search?"
description: "Compare the turntable cartridge brands shoppers choose between. Share of Search among Audio-Technica, Denon, Nagaoka, Sumiko, Ortofon and Grado, the turntable cartridge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/turntable-cartridge-brands"
publisher: "Brandwave"
---

# Turntable cartridge brands: Which brands are most popular in search?

Compare the turntable cartridge brands shoppers choose between. Share of Search among Audio-Technica, Denon, Nagaoka, Sumiko, Ortofon and Grado, the turntable cartridge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Turntable cartridge brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Audio-Technica, 66.4%

## Which brand is most popular in search among turntable cartridge brands worldwide?

- In August 2026, Audio-Technica was the most searched among turntable cartridge brands worldwide, with an estimated 282K branded searches and 66.4% estimated Share of Search within this set.
- Denon is in 2nd place, 45.1 percentage points behind at 21.3% Share of Search.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide decreased from 69.8% to 66.4%.
- Across the 11 months ending August 2026, Denon’s estimated Share of Search among turntable cartridge brands worldwide decreased from 22.8% to 21.3%.
- Across the 11 months ending August 2026, Nagaoka’s estimated Share of Search among turntable cartridge brands worldwide increased from 3.8% to 6.4%.
- Across the 11 months ending August 2026, Sumiko’s estimated Share of Search among turntable cartridge brands worldwide increased from 3.1% to 5.2%.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable cartridge brands worldwide peaked at 70.9% in November 2025 and was lowest at 63.7% in May 2026.
- Across the 11 months ending August 2026, Denon’s estimated Share of Search among turntable cartridge brands worldwide peaked at 25.9% in April 2026 and was lowest at 21.3% in August 2026.
- Across the 11 months ending August 2026, Nagaoka’s estimated Share of Search among turntable cartridge brands worldwide peaked at 6.4% in August 2026 and was lowest at 3.1% in November 2025.
- Across the 11 months ending August 2026, Sumiko’s estimated Share of Search among turntable cartridge brands worldwide peaked at 5.2% in August 2026 and was lowest at 2.1% in November 2025.
- Across the 11 months ending August 2026, Ortofon and Grado held steady: their estimated Share of Search among turntable cartridge brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Audio-Technica vs Denon: compare search popularity](/demand/global-en/compare/audio-technica-vs-denon): 66.4% against 21.3% Share of Search.
- [Audio-Technica vs Nagaoka: compare search popularity](/demand/global-en/compare/audio-technica-vs-nagaoka): 66.4% against 6.4% Share of Search.
- [Audio-Technica vs Sumiko: compare search popularity](/demand/global-en/compare/audio-technica-vs-sumiko): 66.4% against 5.2% Share of Search.
- [Denon vs Nagaoka: compare search popularity](/demand/global-en/compare/denon-vs-nagaoka): 21.3% against 6.4% Share of Search.
- [Denon vs Sumiko: compare search popularity](/demand/global-en/compare/denon-vs-sumiko): 21.3% against 5.2% Share of Search.
- [Nagaoka vs Sumiko: compare search popularity](/demand/global-en/compare/nagaoka-vs-sumiko): 6.4% against 5.2% Share of Search.

## How did search popularity change for turntable cartridge brands worldwide in August 2026?

- In August 2026, Nagaoka gained estimated Share of Search among turntable cartridge brands worldwide, from 5.3% to 6.4%.
- In August 2026, Sumiko gained estimated Share of Search among turntable cartridge brands worldwide, from 4.3% to 5.2%.
- In August 2026, Audio-Technica lost estimated Share of Search among turntable cartridge brands worldwide, from 68.5% to 66.4%.
- Denon’s estimated Share of Search among turntable cartridge brands worldwide has lost ground for 3 months in a row, from 25.4% to 21.3% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Audio-Technica | 66.4% | 282K | -2.6% | Audio-Technica |
| 2 | Denon | 21.3% | 90.5K | 0.0% | Denon |
| 3 | Nagaoka | 6.4% | 27.1K | +22.1% | Nagaoka |
| 4 | Sumiko | 5.2% | 22.2K | +22.7% | Sumiko |
| 5 | Ortofon | 0.68% | 2.9K | +20.8% | Ortofon |
| — | Grado | — | — | — | Grado |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Audio-Technica | 337K | 69.8% | 1 |
| Oct 2025 | Denon | 110K | 22.8% | 2 |
| Oct 2025 | Nagaoka | 18.1K | 3.8% | 3 |
| Oct 2025 | Sumiko | 14.8K | 3.1% | 4 |
| Oct 2025 | Ortofon | 2.9K | 0.6% | 5 |
| Oct 2025 | Grado | — | — | — |
| Nov 2025 | Audio-Technica | 412K | 70.9% | 1 |
| Nov 2025 | Denon | 135K | 23.2% | 2 |
| Nov 2025 | Nagaoka | 18.1K | 3.1% | 3 |
| Nov 2025 | Sumiko | 12.1K | 2.1% | 4 |
| Nov 2025 | Ortofon | 3.6K | 0.62% | 5 |
| Nov 2025 | Grado | — | — | — |
| Dec 2025 | Audio-Technica | 405K | 70.1% | 1 |
| Dec 2025 | Denon | 135K | 23.4% | 2 |
| Dec 2025 | Nagaoka | 18.1K | 3.1% | 3 |
| Dec 2025 | Sumiko | 14.8K | 2.6% | 4 |
| Dec 2025 | Ortofon | 4.4K | 0.76% | 5 |
| Dec 2025 | Grado | — | — | — |
| Jan 2026 | Audio-Technica | 404K | 68.8% | 1 |
| Jan 2026 | Denon | 135K | 23% | 2 |
| Jan 2026 | Nagaoka | 22.2K | 3.8% | 3 |
| Jan 2026 | Sumiko | 22.2K | 3.8% | 4 |
| Jan 2026 | Ortofon | 3.6K | 0.61% | 5 |
| Jan 2026 | Grado | — | — | — |
| Feb 2026 | Audio-Technica | 298K | 66.7% | 1 |
| Feb 2026 | Denon | 110K | 24.6% | 2 |
| Feb 2026 | Nagaoka | 18.1K | 4% | 3 |
| Feb 2026 | Sumiko | 18.1K | 4% | 4 |
| Feb 2026 | Ortofon | 2.9K | 0.65% | 5 |
| Feb 2026 | Grado | — | — | — |
| Mar 2026 | Audio-Technica | 282K | 64.8% | 1 |
| Mar 2026 | Denon | 110K | 25.3% | 2 |
| Mar 2026 | Nagaoka | 22.2K | 5.1% | 3 |
| Mar 2026 | Sumiko | 18.1K | 4.2% | 4 |
| Mar 2026 | Ortofon | 2.9K | 0.67% | 5 |
| Mar 2026 | Grado | — | — | — |
| Apr 2026 | Audio-Technica | 271K | 63.9% | 1 |
| Apr 2026 | Denon | 110K | 25.9% | 2 |
| Apr 2026 | Nagaoka | 22.2K | 5.2% | 3 |
| Apr 2026 | Sumiko | 18.1K | 4.3% | 4 |
| Apr 2026 | Ortofon | 2.9K | 0.68% | 5 |
| Apr 2026 | Grado | — | — | — |
| May 2026 | Audio-Technica | 275K | 63.7% | 1 |
| May 2026 | Denon | 110K | 25.4% | 2 |
| May 2026 | Nagaoka | 22.2K | 5.1% | 3 |
| May 2026 | Sumiko | 22.2K | 5.1% | 4 |
| May 2026 | Ortofon | 2.9K | 0.67% | 5 |
| May 2026 | Grado | — | — | — |
| Jun 2026 | Audio-Technica | 282K | 68.6% | 1 |
| Jun 2026 | Denon | 90.5K | 22% | 2 |
| Jun 2026 | Nagaoka | 18.1K | 4.4% | 3 |
| Jun 2026 | Sumiko | 18.1K | 4.4% | 4 |
| Jun 2026 | Ortofon | 2.4K | 0.58% | 5 |
| Jun 2026 | Grado | — | — | — |
| Jul 2026 | Audio-Technica | 289K | 68.5% | 1 |
| Jul 2026 | Denon | 90.5K | 21.4% | 2 |
| Jul 2026 | Nagaoka | 22.2K | 5.3% | 3 |
| Jul 2026 | Sumiko | 18.1K | 4.3% | 4 |
| Jul 2026 | Ortofon | 2.4K | 0.57% | 5 |
| Jul 2026 | Grado | — | — | — |
| Aug 2026 | Audio-Technica | 282K | 66.4% | 1 |
| Aug 2026 | Denon | 90.5K | 21.3% | 2 |
| Aug 2026 | Nagaoka | 27.1K | 6.4% | 3 |
| Aug 2026 | Sumiko | 22.2K | 5.2% | 4 |
| Aug 2026 | Ortofon | 2.9K | 0.68% | 5 |
| Aug 2026 | Grado | — | — | — |
| Sep 2026 | Audio-Technica | — | — | — |
| Sep 2026 | Denon | — | — | — |
| Sep 2026 | Grado | — | — | — |
| Sep 2026 | Nagaoka | — | — | — |
| Sep 2026 | Ortofon | — | — | — |
| Sep 2026 | Sumiko | — | — | — |

## What is being compared

- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure.
- **Denon**: Measured on the search term “denon”.
- **Grado**: Measured on the search term “grado”.
- **Nagaoka**: Measured on the search term “nagaoka”.
- **Ortofon**: Measured on the search term “ortofon cartridge”.
- **Sumiko**: Measured on the search term “sumiko”.

- [Audio-Technica](/demand/global-en/brands/audio-technica)
- [Denon](/demand/global-en/brands/denon)
- [Grado](/demand/global-en/brands/grado)
- [Nagaoka](/demand/global-en/brands/nagaoka)
- [Ortofon](/demand/global-en/brands/ortofon)
- [Sumiko](/demand/global-en/brands/sumiko)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among turntable cartridge brands worldwide?

In August 2026, Audio-Technica was the most searched among turntable cartridge brands worldwide, with an estimated 282K branded searches and 66.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Turntable cartridge brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/turntable-cartridge-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/turntable-cartridge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.