---
title: "Turntable brands: Which brands are most popular in search?"
description: "Compare the turntable brands people buy. Share of Search among Pro-Ject, Audio-Technica, Rega, Victrola, Fluance and U-Turn, the turntable brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/turntable-brands"
publisher: "Brandwave"
---

# Turntable brands: Which brands are most popular in search?

Compare the turntable brands people buy. Share of Search among Pro-Ject, Audio-Technica, Rega, Victrola, Fluance and U-Turn, the turntable brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Turntable brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pro-Ject, 61.3%

## Which brand is most popular in search among turntable brands worldwide?

- In August 2026, Pro-Ject was the most searched among turntable brands worldwide, with an estimated 673K branded searches and 61.3% estimated Share of Search within this set.
- Audio-Technica is in 2nd place, 35.6 percentage points behind at 25.7% Share of Search.
- Across the 11 months ending August 2026, Pro-Ject’s estimated Share of Search among turntable brands worldwide decreased from 62.2% to 61.3%.
- Across the 11 months ending August 2026, Victrola’s estimated Share of Search among turntable brands worldwide increased from 2.5% to 3%.
- Across the 11 months ending August 2026, Pro-Ject’s estimated Share of Search among turntable brands worldwide peaked at 66.5% in April 2026 and was lowest at 57.7% in January 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among turntable brands worldwide peaked at 29.5% in November 2025 and was lowest at 21.9% in April 2026.
- Across the 11 months ending August 2026, Rega’s estimated Share of Search among turntable brands worldwide peaked at 9.5% in January 2026 and was lowest at 6.5% in November 2025.
- Across the 11 months ending August 2026, Victrola’s estimated Share of Search among turntable brands worldwide peaked at 3.5% in December 2025 and was lowest at 2.5% in July 2026.
- Across the 11 months ending August 2026, Audio-Technica, Rega, Fluance and U-Turn held steady: their estimated Share of Search among turntable brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pro-Ject vs Audio-Technica: compare search popularity](/demand/global-en/compare/audio-technica-vs-pro-ject): 61.3% against 25.7% Share of Search.
- [Pro-Ject vs Rega: compare search popularity](/demand/global-en/compare/pro-ject-vs-rega): 61.3% against 8.2% Share of Search.
- [Pro-Ject vs Victrola: compare search popularity](/demand/global-en/compare/pro-ject-vs-victrola): 61.3% against 3% Share of Search.
- [Audio-Technica vs Rega: compare search popularity](/demand/global-en/compare/audio-technica-vs-rega): 25.7% against 8.2% Share of Search.
- [Audio-Technica vs Victrola: compare search popularity](/demand/global-en/compare/audio-technica-vs-victrola): 25.7% against 3% Share of Search.
- [Rega vs Victrola: compare search popularity](/demand/global-en/compare/rega-vs-victrola): 8.2% against 3% Share of Search.

## How did search popularity change for turntable brands worldwide in August 2026?

- In August 2026, Victrola gained estimated Share of Search among turntable brands worldwide, from 2.5% to 3%.
- In August 2026, Audio-Technica lost estimated Share of Search among turntable brands worldwide, from 26.3% to 25.7%.
- Estimated monthly branded searches for U-Turn worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
- Estimated monthly branded searches for Pro-Ject worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
- Estimated monthly branded searches for Rega worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pro-Ject | 61.3% | 673K | 0.0% | Pro-Ject |
| 2 | Audio-Technica | 25.7% | 282K | -2.6% | Audio-Technica |
| 3 | Rega | 8.2% | 90.5K | 0.0% | Rega |
| 4 | Victrola | 3% | 33.1K | +22.1% | Victrola |
| 5 | Fluance | 1.3% | 14.8K | 0.0% | Fluance |
| 6 | U-Turn | 0.49% | 5.4K | +22.7% | U-Turn |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pro-Ject | 823K | 62.2% | 1 |
| Oct 2025 | Audio-Technica | 337K | 25.5% | 2 |
| Oct 2025 | Rega | 110K | 8.3% | 3 |
| Oct 2025 | Victrola | 33.1K | 2.5% | 4 |
| Oct 2025 | Fluance | 14.8K | 1.1% | 5 |
| Oct 2025 | U-Turn | 4.4K | 0.33% | 6 |
| Nov 2025 | Pro-Ject | 823K | 59% | 1 |
| Nov 2025 | Audio-Technica | 412K | 29.5% | 2 |
| Nov 2025 | Rega | 90.5K | 6.5% | 3 |
| Nov 2025 | Victrola | 40.5K | 2.9% | 4 |
| Nov 2025 | Fluance | 22.2K | 1.6% | 5 |
| Nov 2025 | U-Turn | 6.6K | 0.47% | 6 |
| Dec 2025 | Pro-Ject | 823K | 58.1% | 1 |
| Dec 2025 | Audio-Technica | 405K | 28.5% | 2 |
| Dec 2025 | Rega | 110K | 7.8% | 3 |
| Dec 2025 | Victrola | 49.5K | 3.5% | 4 |
| Dec 2025 | Fluance | 22.2K | 1.6% | 5 |
| Dec 2025 | U-Turn | 8.1K | 0.57% | 6 |
| Jan 2026 | Pro-Ject | 823K | 57.7% | 1 |
| Jan 2026 | Audio-Technica | 404K | 28.3% | 2 |
| Jan 2026 | Rega | 135K | 9.5% | 3 |
| Jan 2026 | Victrola | 40.5K | 2.8% | 4 |
| Jan 2026 | Fluance | 18.1K | 1.3% | 5 |
| Jan 2026 | U-Turn | 6.6K | 0.46% | 6 |
| Feb 2026 | Pro-Ject | 823K | 64.1% | 1 |
| Feb 2026 | Audio-Technica | 298K | 23.2% | 2 |
| Feb 2026 | Rega | 110K | 8.6% | 3 |
| Feb 2026 | Victrola | 33.1K | 2.6% | 4 |
| Feb 2026 | Fluance | 14.8K | 1.2% | 5 |
| Feb 2026 | U-Turn | 5.4K | 0.42% | 6 |
| Mar 2026 | Pro-Ject | 823K | 65.9% | 1 |
| Mar 2026 | Audio-Technica | 282K | 22.6% | 2 |
| Mar 2026 | Rega | 90.5K | 7.2% | 3 |
| Mar 2026 | Victrola | 33.1K | 2.7% | 4 |
| Mar 2026 | Fluance | 14.8K | 1.2% | 5 |
| Mar 2026 | U-Turn | 5.4K | 0.43% | 6 |
| Apr 2026 | Pro-Ject | 823K | 66.5% | 1 |
| Apr 2026 | Audio-Technica | 271K | 21.9% | 2 |
| Apr 2026 | Rega | 90.5K | 7.3% | 3 |
| Apr 2026 | Victrola | 33.1K | 2.7% | 4 |
| Apr 2026 | Fluance | 14.8K | 1.2% | 5 |
| Apr 2026 | U-Turn | 5.4K | 0.44% | 6 |
| May 2026 | Pro-Ject | 823K | 66.3% | 1 |
| May 2026 | Audio-Technica | 275K | 22.2% | 2 |
| May 2026 | Rega | 90.5K | 7.3% | 3 |
| May 2026 | Victrola | 33.1K | 2.7% | 4 |
| May 2026 | Fluance | 14.8K | 1.2% | 5 |
| May 2026 | U-Turn | 4.4K | 0.35% | 6 |
| Jun 2026 | Pro-Ject | 673K | 61.7% | 1 |
| Jun 2026 | Audio-Technica | 282K | 25.8% | 2 |
| Jun 2026 | Rega | 90.5K | 8.3% | 3 |
| Jun 2026 | Victrola | 27.1K | 2.5% | 4 |
| Jun 2026 | Fluance | 14.8K | 1.4% | 5 |
| Jun 2026 | U-Turn | 4.4K | 0.4% | 6 |
| Jul 2026 | Pro-Ject | 673K | 61.2% | 1 |
| Jul 2026 | Audio-Technica | 289K | 26.3% | 2 |
| Jul 2026 | Rega | 90.5K | 8.2% | 3 |
| Jul 2026 | Victrola | 27.1K | 2.5% | 4 |
| Jul 2026 | Fluance | 14.8K | 1.3% | 5 |
| Jul 2026 | U-Turn | 4.4K | 0.4% | 6 |
| Aug 2026 | Pro-Ject | 673K | 61.3% | 1 |
| Aug 2026 | Audio-Technica | 282K | 25.7% | 2 |
| Aug 2026 | Rega | 90.5K | 8.2% | 3 |
| Aug 2026 | Victrola | 33.1K | 3% | 4 |
| Aug 2026 | Fluance | 14.8K | 1.3% | 5 |
| Aug 2026 | U-Turn | 5.4K | 0.49% | 6 |
| Sep 2026 | Audio-Technica | — | — | — |
| Sep 2026 | Fluance | — | — | — |
| Sep 2026 | Pro-Ject | — | — | — |
| Sep 2026 | Rega | — | — | — |
| Sep 2026 | U-Turn | — | — | — |
| Sep 2026 | Victrola | — | — | — |

## What is being compared

- **Audio-Technica**: Measured on the search terms “audio technica”, “audio technica headphones”, “audio-technica”, “audio-technica com”, “audio-technica headphone” and “headphone audio-technica”, summed into one figure.
- **Fluance**: Measured on the search term “fluance”.
- **Pro-Ject**: Measured on the search term “pro-ject”.
- **Rega**: Measured on the search term “rega”.
- **U-Turn**: Measured on the search term “u-turn turntable”.
- **Victrola**: Measured on the search term “victrola”.

- [Audio-Technica](/demand/global-en/brands/audio-technica)
- [Fluance](/demand/global-en/brands/fluance)
- [Pro-Ject](/demand/global-en/brands/pro-ject)
- [Rega](/demand/global-en/brands/rega)
- [U-Turn](/demand/global-en/brands/u-turn)
- [Victrola](/demand/global-en/brands/victrola)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among turntable brands worldwide?

In August 2026, Pro-Ject was the most searched among turntable brands worldwide, with an estimated 673K branded searches and 61.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Turntable brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/turntable-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/turntable-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.