---
title: "Turf shoes brands: Which are searched most?"
description: "Compare the turf shoes brands people buy. Share of Search among Nike, Adidas, New Balance and Under Armour, the turf shoes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/turf-shoes-brands"
publisher: "Brandwave"
---

# Turf shoes brands: Which are searched most?

Compare the turf shoes brands people buy. Share of Search among Nike, Adidas, New Balance and Under Armour, the turf shoes brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Turf shoes brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nike, 40.1%

## Which brand is most popular in search among turf shoes brands worldwide?

- In September 2026, Nike was the most searched among turf shoes brands worldwide, with an estimated 24.3M branded searches and 40.1% estimated Share of Search within this set.
- Adidas is in 2nd place, 4.1 percentage points behind at 36% Share of Search.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among turf shoes brands worldwide increased from 37.8% to 40.1%.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among turf shoes brands worldwide increased from 35.3% to 36%.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among turf shoes brands worldwide decreased from 20.6% to 18.3%.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among turf shoes brands worldwide decreased from 6.2% to 5.5%.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among turf shoes brands worldwide peaked at 43.9% in January 2026 and was lowest at 36.5% in August 2026.
- Across the 12 months ending September 2026, Adidas’ estimated Share of Search among turf shoes brands worldwide peaked at 40.5% in May 2026 and was lowest at 33.2% in January 2026.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among turf shoes brands worldwide peaked at 21.1% in April 2026 and was lowest at 16.7% in January 2026.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among turf shoes brands worldwide peaked at 6.5% in December 2025 and was lowest at 4.9% in August 2026.

## Compare search popularity between leading brands

- [Nike vs Adidas: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 40.1% against 36% Share of Search.
- [Nike vs New Balance: compare search popularity](/demand/global-en/compare/new-balance-vs-nike): 40.1% against 18.3% Share of Search.
- [Nike vs Under Armour: compare search popularity](/demand/global-en/compare/nike-vs-under-armour): 40.1% against 5.5% Share of Search.
- [Adidas vs New Balance: compare search popularity](/demand/global-en/compare/adidas-vs-new-balance): 36% against 18.3% Share of Search.
- [Adidas vs Under Armour: compare search popularity](/demand/global-en/compare/adidas-vs-under-armour): 36% against 5.5% Share of Search.
- [New Balance vs Under Armour: compare search popularity](/demand/global-en/compare/new-balance-vs-under-armour): 18.3% against 5.5% Share of Search.

## How did search popularity change for turf shoes brands worldwide in September 2026?

- In September 2026, Nike overtook Adidas to become the leader among turf shoes brands worldwide, with 40.1% estimated Share of Search.
- In September 2026, Under Armour gained estimated Share of Search among turf shoes brands worldwide, from 4.9% to 5.5%.
- In September 2026, Adidas lost estimated Share of Search among turf shoes brands worldwide, from 38.7% to 36%.
- In September 2026, New Balance lost estimated Share of Search among turf shoes brands worldwide, from 19.9% to 18.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 40.1% | 24.3M | -2.4% | Nike |
| 2 | Adidas | 36% | 21.8M | -17.5% | Adidas |
| 3 | New Balance | 18.3% | 11.1M | -18.4% | New Balance |
| 4 | Under Armour | 5.5% | 3.4M | 0.0% | Under Armour |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 24.9M | 37.8% | 1 |
| Oct 2025 | Adidas | 23.3M | 35.3% | 2 |
| Oct 2025 | New Balance | 13.6M | 20.6% | 3 |
| Oct 2025 | Under Armour | 4.1M | 6.2% | 4 |
| Nov 2025 | Nike | 36M | 39.9% | 1 |
| Nov 2025 | Adidas | 32.6M | 36.2% | 2 |
| Nov 2025 | New Balance | 16.6M | 18.4% | 3 |
| Nov 2025 | Under Armour | 5M | 5.5% | 4 |
| Dec 2025 | Nike | 30.8M | 40.1% | 1 |
| Dec 2025 | Adidas | 27.4M | 35.7% | 2 |
| Dec 2025 | New Balance | 13.6M | 17.7% | 3 |
| Dec 2025 | Under Armour | 5M | 6.5% | 4 |
| Jan 2026 | Nike | 29.2M | 43.9% | 1 |
| Jan 2026 | Adidas | 22.1M | 33.2% | 2 |
| Jan 2026 | New Balance | 11.1M | 16.7% | 3 |
| Jan 2026 | Under Armour | 4.1M | 6.2% | 4 |
| Feb 2026 | Nike | 24.3M | 40.1% | 1 |
| Feb 2026 | Adidas | 21.8M | 36% | 2 |
| Feb 2026 | New Balance | 11.1M | 18.3% | 3 |
| Feb 2026 | Under Armour | 3.4M | 5.5% | 4 |
| Mar 2026 | Nike | 30.1M | 40% | 1 |
| Mar 2026 | Adidas | 27.5M | 36.5% | 2 |
| Mar 2026 | New Balance | 13.6M | 18.1% | 3 |
| Mar 2026 | Under Armour | 4.1M | 5.4% | 4 |
| Apr 2026 | Nike | 24.6M | 38.1% | 1 |
| Apr 2026 | Adidas | 23M | 35.6% | 2 |
| Apr 2026 | New Balance | 13.6M | 21.1% | 3 |
| Apr 2026 | Under Armour | 3.4M | 5.2% | 4 |
| May 2026 | Adidas | 26.6M | 40.5% | 1 |
| May 2026 | Nike | 24.6M | 37.5% | 2 |
| May 2026 | New Balance | 11.1M | 16.9% | 3 |
| May 2026 | Under Armour | 3.4M | 5.1% | 4 |
| Jun 2026 | Adidas | 25.2M | 39.4% | 1 |
| Jun 2026 | Nike | 24.3M | 38% | 2 |
| Jun 2026 | New Balance | 11.1M | 17.4% | 3 |
| Jun 2026 | Under Armour | 3.4M | 5.2% | 4 |
| Jul 2026 | Adidas | 26M | 39.9% | 1 |
| Jul 2026 | Nike | 24.7M | 37.9% | 2 |
| Jul 2026 | New Balance | 11.1M | 17.1% | 3 |
| Jul 2026 | Under Armour | 3.4M | 5.1% | 4 |
| Aug 2026 | Adidas | 26.5M | 38.7% | 1 |
| Aug 2026 | Nike | 24.9M | 36.5% | 2 |
| Aug 2026 | New Balance | 13.6M | 19.9% | 3 |
| Aug 2026 | Under Armour | 3.4M | 4.9% | 4 |
| Sep 2026 | Nike | 24.3M | 40.1% | 1 |
| Sep 2026 | Adidas | 21.8M | 36% | 2 |
| Sep 2026 | New Balance | 11.1M | 18.3% | 3 |
| Sep 2026 | Under Armour | 3.4M | 5.5% | 4 |

## What is being compared

- **Adidas**: Measured on the search terms “adidas”, “adidas campus”, “adidas samba” and “adidas spezial”, summed into one figure.
- **New Balance**: Measured on the search term “new balance”.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure.
- **Under Armour**: Measured on the search term “under armour”.

- [Adidas](/demand/global-en/brands/adidas)
- [New Balance](/demand/global-en/brands/new-balance)
- [Nike](/demand/global-en/brands/nike)
- [Under Armour](/demand/global-en/brands/under-armour)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among turf shoes brands worldwide?

In September 2026, Nike was the most searched among turf shoes brands worldwide, with an estimated 24.3M branded searches and 40.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Turf shoes brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/turf-shoes-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/turf-shoes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.