---
title: "Tuner brands: Which brands are most popular in search?"
description: "Compare the tuner brands shoppers choose between. Share of Search among D'Addario, Korg, Peterson, Snark, TC Electronic and Boss, the tuner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tuner-brands"
publisher: "Brandwave"
---

# Tuner brands: Which brands are most popular in search?

Compare the tuner brands shoppers choose between. Share of Search among D'Addario, Korg, Peterson, Snark, TC Electronic and Boss, the tuner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tuner brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: D'Addario, 36.2%

## Which brand is most popular in search among tuner brands worldwide?

- In August 2026, D'Addario was the most searched among tuner brands worldwide, with an estimated 135K branded searches and 36.2% estimated Share of Search within this set.
- Korg is in 2nd place, 6.7 percentage points behind at 29.5% Share of Search.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among tuner brands worldwide decreased from 37.3% to 36.2%.
- Across the 11 months ending August 2026, Korg’s estimated Share of Search among tuner brands worldwide increased from 25% to 29.5%.
- Across the 11 months ending August 2026, Boss’ estimated Share of Search among tuner brands worldwide decreased from 7.5% to 4.9%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among tuner brands worldwide peaked at 42% in February 2026 and was lowest at 34.8% in November 2025.
- Across the 11 months ending August 2026, Korg’s estimated Share of Search among tuner brands worldwide peaked at 29.5% in August 2026 and was lowest at 21.8% in March 2026.
- Across the 11 months ending August 2026, Peterson’s estimated Share of Search among tuner brands worldwide peaked at 18% in June 2026 and was lowest at 14.5% in January 2026.
- Across the 11 months ending August 2026, Snark’s estimated Share of Search among tuner brands worldwide peaked at 8.9% in April 2026 and was lowest at 6.3% in December 2025.
- Across the 11 months ending August 2026, TC Electronic’s estimated Share of Search among tuner brands worldwide peaked at 7.5% in May 2026 and was lowest at 5.1% in December 2025.
- Across the 11 months ending August 2026, Boss’ estimated Share of Search among tuner brands worldwide peaked at 11.9% in March 2026 and was lowest at 4.9% in August 2026.
- Across the 11 months ending August 2026, Snark rose from 5th to 4th among tuner brands worldwide.
- Across the 11 months ending August 2026, TC Electronic rose from 6th to 5th among tuner brands worldwide.
- Across the 11 months ending August 2026, Boss fell from 4th to 6th among tuner brands worldwide.
- Across the 11 months ending August 2026, Peterson held steady: its estimated Share of Search among tuner brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [D'Addario vs Korg: compare search popularity](/demand/global-en/compare/daddario-vs-korg): 36.2% against 29.5% Share of Search.
- [D'Addario vs Peterson: compare search popularity](/demand/global-en/compare/daddario-vs-peterson): 36.2% against 16.2% Share of Search.
- [D'Addario vs Snark: compare search popularity](/demand/global-en/compare/daddario-vs-snark): 36.2% against 7.3% Share of Search.
- [D'Addario vs TC Electronic: compare search popularity](/demand/global-en/compare/daddario-vs-tc-electronic): 36.2% against 6% Share of Search.
- [Korg vs Peterson: compare search popularity](/demand/global-en/compare/korg-vs-peterson): 29.5% against 16.2% Share of Search.
- [Korg vs Snark: compare search popularity](/demand/global-en/compare/korg-vs-snark): 29.5% against 7.3% Share of Search.
- [Korg vs TC Electronic: compare search popularity](/demand/global-en/compare/korg-vs-tc-electronic): 29.5% against 6% Share of Search.
- [Peterson vs Snark: compare search popularity](/demand/global-en/compare/peterson-vs-snark): 16.2% against 7.3% Share of Search.
- [Peterson vs TC Electronic: compare search popularity](/demand/global-en/compare/peterson-vs-tc-electronic): 16.2% against 6% Share of Search.
- [Snark vs TC Electronic: compare search popularity](/demand/global-en/compare/snark-vs-tc-electronic): 7.3% against 6% Share of Search.

## How did search popularity change for tuner brands worldwide in August 2026?

- In August 2026, Korg gained estimated Share of Search among tuner brands worldwide, from 26% to 29.5%.
- In August 2026, Snark gained estimated Share of Search among tuner brands worldwide, from 6.4% to 7.3%.
- In August 2026, D'Addario lost estimated Share of Search among tuner brands worldwide, from 38.7% to 36.2%.
- In August 2026, Peterson lost estimated Share of Search among tuner brands worldwide, from 17.4% to 16.2%.
- TC Electronic’s estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 7.5% to 6% in August 2026.
- Boss’ estimated Share of Search among tuner brands worldwide has lost ground for 3 months in a row, from 6.1% to 4.9% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | D'Addario | 36.2% | 135K | 0.0% | D'Addario |
| 2 | Korg | 29.5% | 110K | +21.5% | Korg |
| 3 | Peterson | 16.2% | 60.5K | 0.0% | Peterson |
| 4 | Snark | 7.3% | 27.1K | +22.1% | Snark |
| 5 | TC Electronic | 6% | 22.2K | 0.0% | TC Electronic |
| 6 | Boss | 4.9% | 18.1K | 0.0% | Boss |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | D'Addario | 135K | 37.3% | 1 |
| Oct 2025 | Korg | 90.5K | 25% | 2 |
| Oct 2025 | Peterson | 60.5K | 16.7% | 3 |
| Oct 2025 | Boss | 27.1K | 7.5% | 4 |
| Oct 2025 | Snark | 27.1K | 7.5% | 5 |
| Oct 2025 | TC Electronic | 22.2K | 6.1% | 6 |
| Nov 2025 | D'Addario | 135K | 34.8% | 1 |
| Nov 2025 | Korg | 110K | 28.4% | 2 |
| Nov 2025 | Peterson | 60.5K | 15.6% | 3 |
| Nov 2025 | Boss | 33.1K | 8.5% | 4 |
| Nov 2025 | Snark | 27.1K | 7% | 5 |
| Nov 2025 | TC Electronic | 22.2K | 5.7% | 6 |
| Dec 2025 | D'Addario | 165K | 38.2% | 1 |
| Dec 2025 | Korg | 110K | 25.5% | 2 |
| Dec 2025 | Peterson | 74K | 17.2% | 3 |
| Dec 2025 | Boss | 33.1K | 7.7% | 4 |
| Dec 2025 | Snark | 27.1K | 6.3% | 5 |
| Dec 2025 | TC Electronic | 22.2K | 5.1% | 6 |
| Jan 2026 | D'Addario | 165K | 39.6% | 1 |
| Jan 2026 | Korg | 110K | 26.4% | 2 |
| Jan 2026 | Peterson | 60.5K | 14.5% | 3 |
| Jan 2026 | Boss | 27.1K | 6.5% | 4 |
| Jan 2026 | Snark | 27.1K | 6.5% | 5 |
| Jan 2026 | TC Electronic | 27.1K | 6.5% | 6 |
| Feb 2026 | D'Addario | 165K | 42% | 1 |
| Feb 2026 | Korg | 90.5K | 23.1% | 2 |
| Feb 2026 | Peterson | 60.5K | 15.4% | 3 |
| Feb 2026 | Boss | 27.1K | 6.9% | 4 |
| Feb 2026 | Snark | 27.1K | 6.9% | 5 |
| Feb 2026 | TC Electronic | 22.2K | 5.7% | 6 |
| Mar 2026 | D'Addario | 165K | 39.8% | 1 |
| Mar 2026 | Korg | 90.5K | 21.8% | 2 |
| Mar 2026 | Peterson | 60.5K | 14.6% | 3 |
| Mar 2026 | Boss | 49.5K | 11.9% | 4 |
| Mar 2026 | Snark | 27.1K | 6.5% | 5 |
| Mar 2026 | TC Electronic | 22.2K | 5.4% | 6 |
| Apr 2026 | D'Addario | 135K | 36.2% | 1 |
| Apr 2026 | Korg | 90.5K | 24.2% | 2 |
| Apr 2026 | Peterson | 60.5K | 16.2% | 3 |
| Apr 2026 | Snark | 33.1K | 8.9% | 4 |
| Apr 2026 | Boss | 27.1K | 7.3% | 5 |
| Apr 2026 | TC Electronic | 27.1K | 7.3% | 6 |
| May 2026 | D'Addario | 135K | 37.3% | 1 |
| May 2026 | Korg | 90.5K | 25% | 2 |
| May 2026 | Peterson | 60.5K | 16.7% | 3 |
| May 2026 | Snark | 27.1K | 7.5% | 4 |
| May 2026 | TC Electronic | 27.1K | 7.5% | 5 |
| May 2026 | Boss | 22.2K | 6.1% | 6 |
| Jun 2026 | D'Addario | 135K | 40.1% | 1 |
| Jun 2026 | Korg | 74K | 22% | 2 |
| Jun 2026 | Peterson | 60.5K | 18% | 3 |
| Jun 2026 | Snark | 27.1K | 8% | 4 |
| Jun 2026 | TC Electronic | 22.2K | 6.6% | 5 |
| Jun 2026 | Boss | 18.1K | 5.4% | 6 |
| Jul 2026 | D'Addario | 135K | 38.7% | 1 |
| Jul 2026 | Korg | 90.5K | 26% | 2 |
| Jul 2026 | Peterson | 60.5K | 17.4% | 3 |
| Jul 2026 | Snark | 22.2K | 6.4% | 4 |
| Jul 2026 | TC Electronic | 22.2K | 6.4% | 5 |
| Jul 2026 | Boss | 18.1K | 5.2% | 6 |
| Aug 2026 | D'Addario | 135K | 36.2% | 1 |
| Aug 2026 | Korg | 110K | 29.5% | 2 |
| Aug 2026 | Peterson | 60.5K | 16.2% | 3 |
| Aug 2026 | Snark | 27.1K | 7.3% | 4 |
| Aug 2026 | TC Electronic | 22.2K | 6% | 5 |
| Aug 2026 | Boss | 18.1K | 4.9% | 6 |
| Sep 2026 | Boss | — | — | — |
| Sep 2026 | D'Addario | — | — | — |
| Sep 2026 | Korg | — | — | — |
| Sep 2026 | Peterson | — | — | — |
| Sep 2026 | Snark | — | — | — |
| Sep 2026 | TC Electronic | — | — | — |

## What is being compared

- **Boss**: Measured on the search term “boss pedal”.
- **D'Addario**: Measured on the search term “d'addario”.
- **Korg**: Measured on the search term “korg”.
- **Peterson**: Measured on the search term “peterson”.
- **Snark**: Measured on the search term “snark”.
- **TC Electronic**: Measured on the search term “tc electronic”.

- [Boss](/demand/global-en/brands/boss-pedals)
- [D'Addario](/demand/global-en/brands/daddario)
- [Korg](/demand/global-en/brands/korg)
- [Peterson](/demand/global-en/brands/peterson)
- [Snark](/demand/global-en/brands/snark)
- [TC Electronic](/demand/global-en/brands/tc-electronic)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tuner brands worldwide?

In August 2026, D'Addario was the most searched among tuner brands worldwide, with an estimated 135K branded searches and 36.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tuner brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tuner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tuner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.