--- title: "Truck tires brands: Which are searched most?" description: "Compare the truck tires brands people buy. Share of Search among Michelin, Bridgestone, Goodyear, Pirelli, Hankook, Continental and Maxxis, the truck tires brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/truck-tires-brands" publisher: "Brandwave" --- # Truck tires brands: Which are searched most? Compare the truck tires brands people buy. Share of Search among Michelin, Bridgestone, Goodyear, Pirelli, Hankook, Continental and Maxxis, the truck tires brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Truck tires brands - **Market**: Global - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Michelin, 44.9% ## Which brand is most popular in search among truck tires brands worldwide? - In September 2026, Michelin was the most searched among truck tires brands worldwide, with an estimated 1.2M branded searches and 44.9% estimated Share of Search within this set. - Bridgestone is in 2nd place, 28.3 percentage points behind at 16.6% Share of Search. - Across the 12 months ending September 2026, Michelin’s estimated Share of Search among truck tires brands worldwide decreased from 49.1% to 44.9%. - Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among truck tires brands worldwide increased from 14.7% to 16.6%. - Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among truck tires brands worldwide decreased from 14.7% to 13.5%. - Across the 12 months ending September 2026, Pirelli’s estimated Share of Search among truck tires brands worldwide increased from 9.9% to 11.1%. - Across the 12 months ending September 2026, Hankook’s estimated Share of Search among truck tires brands worldwide increased from 5.4% to 6.1%. - Across the 12 months ending September 2026, Continental’s estimated Share of Search among truck tires brands worldwide increased from 3.8% to 4.5%. - Across the 12 months ending September 2026, Maxxis’ estimated Share of Search among truck tires brands worldwide increased from 2.4% to 3.3%. - Across the 12 months ending September 2026, Michelin’s estimated Share of Search among truck tires brands worldwide peaked at 52.7% in August 2026 and was lowest at 44.2% in February 2026. - Across the 12 months ending September 2026, Bridgestone’s estimated Share of Search among truck tires brands worldwide peaked at 19.9% in February 2026 and was lowest at 12.8% in June 2026. - Across the 12 months ending September 2026, Goodyear’s estimated Share of Search among truck tires brands worldwide peaked at 14.8% in December 2025 and was lowest at 12.3% in April 2026. - Across the 12 months ending September 2026, Pirelli’s estimated Share of Search among truck tires brands worldwide peaked at 11.2% in November 2025 and was lowest at 8.4% in July 2026. - Across the 12 months ending September 2026, Hankook’s estimated Share of Search among truck tires brands worldwide peaked at 6.1% in November 2025 and was lowest at 4.5% in December 2025. - Across the 12 months ending September 2026, Continental’s estimated Share of Search among truck tires brands worldwide peaked at 4.9% in August 2026 and was lowest at 3.8% in October 2025. ## Compare search popularity between leading brands - [Michelin vs Bridgestone: compare search popularity](/demand/global-en/compare/bridgestone-vs-michelin): 44.9% against 16.6% Share of Search. - [Michelin vs Goodyear: compare search popularity](/demand/global-en/compare/goodyear-vs-michelin): 44.9% against 13.5% Share of Search. - [Michelin vs Pirelli: compare search popularity](/demand/global-en/compare/michelin-vs-pirelli): 44.9% against 11.1% Share of Search. - [Michelin vs Hankook: compare search popularity](/demand/global-en/compare/hankook-vs-michelin): 44.9% against 6.1% Share of Search. - [Bridgestone vs Goodyear: compare search popularity](/demand/global-en/compare/bridgestone-vs-goodyear): 16.6% against 13.5% Share of Search. - [Bridgestone vs Pirelli: compare search popularity](/demand/global-en/compare/bridgestone-vs-pirelli): 16.6% against 11.1% Share of Search. - [Bridgestone vs Hankook: compare search popularity](/demand/global-en/compare/bridgestone-vs-hankook): 16.6% against 6.1% Share of Search. - [Goodyear vs Pirelli: compare search popularity](/demand/global-en/compare/goodyear-vs-pirelli): 13.5% against 11.1% Share of Search. - [Goodyear vs Hankook: compare search popularity](/demand/global-en/compare/goodyear-vs-hankook): 13.5% against 6.1% Share of Search. - [Pirelli vs Hankook: compare search popularity](/demand/global-en/compare/hankook-vs-pirelli): 11.1% against 6.1% Share of Search. ## How did search popularity change for truck tires brands worldwide in September 2026? - In September 2026, Hankook overtook Continental to rank 5th among truck tires brands worldwide, with 6.1% estimated Share of Search. - In September 2026, Bridgestone gained estimated Share of Search among truck tires brands worldwide, from 12.9% to 16.6%. - In September 2026, Pirelli gained estimated Share of Search among truck tires brands worldwide, from 8.6% to 11.1%. - In September 2026, Goodyear gained estimated Share of Search among truck tires brands worldwide, from 12.9% to 13.5%. - In September 2026, Michelin lost estimated Share of Search among truck tires brands worldwide, from 52.7% to 44.9%. - Estimated monthly branded searches for Continental worldwide fell 11.8% over 12 measured months, from 140K to 124K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Michelin | 44.9% | 1.2M | -18.7% | Michelin | | 2 | Bridgestone | 16.6% | 450K | +22.3% | Bridgestone | | 3 | Goodyear | 13.5% | 368K | 0.0% | Goodyear | | 4 | Pirelli | 11.1% | 301K | +22.4% | Pirelli | | 5 | Hankook | 6.1% | 165K | +22.2% | Hankook | | 6 | Continental | 4.5% | 124K | -11.8% | Continental | | 7 | Maxxis | 3.3% | 90.5K | 0.0% | Maxxis | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Michelin | 1.8M | 49.1% | 1 | | Oct 2025 | Bridgestone | 550K | 14.7% | 2 | | Oct 2025 | Goodyear | 550K | 14.7% | 3 | | Oct 2025 | Pirelli | 368K | 9.9% | 4 | | Oct 2025 | Hankook | 201K | 5.4% | 5 | | Oct 2025 | Continental | 140K | 3.8% | 6 | | Oct 2025 | Maxxis | 90.5K | 2.4% | 7 | | Nov 2025 | Michelin | 1.5M | 45.5% | 1 | | Nov 2025 | Bridgestone | 550K | 16.7% | 2 | | Nov 2025 | Goodyear | 450K | 13.6% | 3 | | Nov 2025 | Pirelli | 368K | 11.2% | 4 | | Nov 2025 | Hankook | 201K | 6.1% | 5 | | Nov 2025 | Continental | 140K | 4.2% | 6 | | Nov 2025 | Maxxis | 90.5K | 2.7% | 7 | | Dec 2025 | Michelin | 1.5M | 49.4% | 1 | | Dec 2025 | Bridgestone | 450K | 14.8% | 2 | | Dec 2025 | Goodyear | 450K | 14.8% | 3 | | Dec 2025 | Pirelli | 301K | 9.9% | 4 | | Dec 2025 | Hankook | 135K | 4.5% | 5 | | Dec 2025 | Continental | 124K | 4.1% | 6 | | Dec 2025 | Maxxis | 74K | 2.4% | 7 | | Jan 2026 | Michelin | 1.5M | 47.2% | 1 | | Jan 2026 | Bridgestone | 550K | 17.3% | 2 | | Jan 2026 | Goodyear | 450K | 14.2% | 3 | | Jan 2026 | Pirelli | 301K | 9.5% | 4 | | Jan 2026 | Hankook | 165K | 5.2% | 5 | | Jan 2026 | Continental | 124K | 3.9% | 6 | | Jan 2026 | Maxxis | 90.5K | 2.8% | 7 | | Feb 2026 | Michelin | 1.2M | 44.2% | 1 | | Feb 2026 | Bridgestone | 550K | 19.9% | 2 | | Feb 2026 | Goodyear | 368K | 13.3% | 3 | | Feb 2026 | Pirelli | 301K | 10.9% | 4 | | Feb 2026 | Hankook | 135K | 4.9% | 5 | | Feb 2026 | Continental | 115K | 4.1% | 6 | | Feb 2026 | Maxxis | 74K | 2.7% | 7 | | Mar 2026 | Michelin | 1.5M | 47.2% | 1 | | Mar 2026 | Bridgestone | 550K | 17.3% | 2 | | Mar 2026 | Goodyear | 450K | 14.2% | 3 | | Mar 2026 | Pirelli | 301K | 9.5% | 4 | | Mar 2026 | Hankook | 165K | 5.2% | 5 | | Mar 2026 | Continental | 124K | 3.9% | 6 | | Mar 2026 | Maxxis | 90.5K | 2.8% | 7 | | Apr 2026 | Michelin | 1.5M | 50.2% | 1 | | Apr 2026 | Bridgestone | 450K | 15.1% | 2 | | Apr 2026 | Goodyear | 368K | 12.3% | 3 | | Apr 2026 | Pirelli | 301K | 10.1% | 4 | | Apr 2026 | Hankook | 165K | 5.5% | 5 | | Apr 2026 | Continental | 115K | 3.8% | 6 | | Apr 2026 | Maxxis | 90.5K | 3% | 7 | | May 2026 | Michelin | 1.5M | 50.5% | 1 | | May 2026 | Bridgestone | 450K | 15.2% | 2 | | May 2026 | Goodyear | 368K | 12.4% | 3 | | May 2026 | Pirelli | 301K | 10.1% | 4 | | May 2026 | Hankook | 135K | 4.5% | 5 | | May 2026 | Continental | 124K | 4.2% | 6 | | May 2026 | Maxxis | 90.5K | 3% | 7 | | Jun 2026 | Michelin | 1.5M | 52% | 1 | | Jun 2026 | Bridgestone | 368K | 12.8% | 2 | | Jun 2026 | Goodyear | 368K | 12.8% | 3 | | Jun 2026 | Pirelli | 301K | 10.4% | 4 | | Jun 2026 | Hankook | 135K | 4.7% | 5 | | Jun 2026 | Continental | 124K | 4.3% | 6 | | Jun 2026 | Maxxis | 90.5K | 3.1% | 7 | | Jul 2026 | Michelin | 1.5M | 51.5% | 1 | | Jul 2026 | Bridgestone | 450K | 15.4% | 2 | | Jul 2026 | Goodyear | 368K | 12.6% | 3 | | Jul 2026 | Pirelli | 246K | 8.4% | 4 | | Jul 2026 | Hankook | 135K | 4.6% | 5 | | Jul 2026 | Continental | 124K | 4.2% | 6 | | Jul 2026 | Maxxis | 90.5K | 3.1% | 7 | | Aug 2026 | Michelin | 1.5M | 52.7% | 1 | | Aug 2026 | Bridgestone | 368K | 12.9% | 2 | | Aug 2026 | Goodyear | 368K | 12.9% | 3 | | Aug 2026 | Pirelli | 246K | 8.6% | 4 | | Aug 2026 | Continental | 140K | 4.9% | 5 | | Aug 2026 | Hankook | 135K | 4.7% | 6 | | Aug 2026 | Maxxis | 90.5K | 3.2% | 7 | | Sep 2026 | Michelin | 1.2M | 44.9% | 1 | | Sep 2026 | Bridgestone | 450K | 16.6% | 2 | | Sep 2026 | Goodyear | 368K | 13.5% | 3 | | Sep 2026 | Pirelli | 301K | 11.1% | 4 | | Sep 2026 | Hankook | 165K | 6.1% | 5 | | Sep 2026 | Continental | 124K | 4.5% | 6 | | Sep 2026 | Maxxis | 90.5K | 3.3% | 7 | ## What is being compared - **Bridgestone**: Measured on the search term “bridgestone”. - **Continental**: Measured on the search terms “continental tires” and “continental tyres”, summed into one figure. - **Goodyear**: Measured on the search term “goodyear”. - **Hankook**: Measured on the search term “hankook”. - **Maxxis**: Measured on the search term “maxxis”. - **Michelin**: Measured on the search term “michelin”. - **Pirelli**: Measured on the search term “pirelli”. - [Bridgestone](/demand/global-en/brands/bridgestone) - [Continental](/demand/global-en/brands/continental) - [Goodyear](/demand/global-en/brands/goodyear) - [Hankook](/demand/global-en/brands/hankook) - [Maxxis](/demand/global-en/brands/maxxis) - [Michelin](/demand/global-en/brands/michelin) - [Pirelli](/demand/global-en/brands/pirelli) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among truck tires brands worldwide? In September 2026, Michelin was the most searched among truck tires brands worldwide, with an estimated 1.2M branded searches and 44.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Truck tires brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/truck-tires-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/truck-tires-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.