---
title: "Truck brands: Which are searched most?"
description: "Compare the truck brands households and businesses choose. Share of Search among Scania, Iveco, Hino, MAN Truck and Bus, Volvo Trucks and DAF, the truck brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/truck-brands"
publisher: "Brandwave"
---

# Truck brands: Which are searched most?

Compare the truck brands households and businesses choose. Share of Search among Scania, Iveco, Hino, MAN Truck and Bus, Volvo Trucks and DAF, the truck brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Truck brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Scania, 33.2%

## Which brand is most popular in search among truck brands worldwide?

- In August 2026, Scania was the most searched among truck brands worldwide, with an estimated 368K branded searches and 33.2% estimated Share of Search within this set.
- Iveco is in 2nd place, 6 percentage points behind at 27.1% Share of Search.
- Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands worldwide decreased from 34.3% to 33.2%.
- Across the 11 months ending August 2026, Iveco’s estimated Share of Search among truck brands worldwide decreased from 28.1% to 27.1%.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands worldwide increased from 12.6% to 14.9%.
- Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide increased from 3.1% to 3.6%.
- Across the 11 months ending August 2026, Scania’s estimated Share of Search among truck brands worldwide peaked at 38% in May 2026 and was lowest at 31.6% in April 2026.
- Across the 11 months ending August 2026, Iveco’s estimated Share of Search among truck brands worldwide peaked at 28.1% in October 2025 and was lowest at 24.2% in March 2026.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands worldwide peaked at 14.9% in August 2026 and was lowest at 12% in November 2025.
- Across the 11 months ending August 2026, MAN Truck and Bus’ estimated Share of Search among truck brands worldwide peaked at 16.3% in November 2025 and was lowest at 10.7% in May 2026.
- Across the 11 months ending August 2026, Volvo Trucks’ estimated Share of Search among truck brands worldwide peaked at 11.9% in June 2026 and was lowest at 9.1% in December 2025.
- Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands worldwide peaked at 3.6% in August 2026 and was lowest at 2.4% in November 2025.
- Across the 11 months ending August 2026, MAN Truck and Bus and Volvo Trucks held steady: their estimated Share of Search among truck brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Scania vs Iveco: compare search popularity](/demand/global-en/compare/iveco-vs-scania): 33.2% against 27.1% Share of Search.
- [Scania vs Hino: compare search popularity](/demand/global-en/compare/hino-vs-scania): 33.2% against 14.9% Share of Search.
- [Scania vs MAN Truck and Bus: compare search popularity](/demand/global-en/compare/man-truck-and-bus-vs-scania): 33.2% against 11.3% Share of Search.
- [Scania vs Volvo Trucks: compare search popularity](/demand/global-en/compare/scania-vs-volvo-trucks): 33.2% against 9.9% Share of Search.
- [Iveco vs Hino: compare search popularity](/demand/global-en/compare/hino-vs-iveco): 27.1% against 14.9% Share of Search.
- [Iveco vs MAN Truck and Bus: compare search popularity](/demand/global-en/compare/iveco-vs-man-truck-and-bus): 27.1% against 11.3% Share of Search.
- [Iveco vs Volvo Trucks: compare search popularity](/demand/global-en/compare/iveco-vs-volvo-trucks): 27.1% against 9.9% Share of Search.
- [Hino vs MAN Truck and Bus: compare search popularity](/demand/global-en/compare/hino-vs-man-truck-and-bus): 14.9% against 11.3% Share of Search.
- [Hino vs Volvo Trucks: compare search popularity](/demand/global-en/compare/hino-vs-volvo-trucks): 14.9% against 9.9% Share of Search.
- [MAN Truck and Bus vs Volvo Trucks: compare search popularity](/demand/global-en/compare/man-truck-and-bus-vs-volvo-trucks): 11.3% against 9.9% Share of Search.

## How did search popularity change for truck brands worldwide in August 2026?

- In August 2026, Scania gained estimated Share of Search among truck brands worldwide, from 32.3% to 33.2%.
- In August 2026, Iveco gained estimated Share of Search among truck brands worldwide, from 26.5% to 27.1%.
- In August 2026, MAN Truck and Bus lost estimated Share of Search among truck brands worldwide, from 13.5% to 11.3%.
- Estimated monthly branded searches for Volvo Trucks worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Scania | 33.2% | 368K | 0.0% | Scania |
| 2 | Iveco | 27.1% | 301K | 0.0% | Iveco |
| 3 | Hino | 14.9% | 165K | 0.0% | Hino |
| 4 | MAN Truck and Bus | 11.3% | 125K | -18.3% | MAN Truck and Bus |
| 5 | Volvo Trucks | 9.9% | 110K | 0.0% | Volvo Trucks |
| 6 | DAF | 3.6% | 40.5K | 0.0% | DAF |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Scania | 450K | 34.3% | 1 |
| Oct 2025 | Iveco | 368K | 28.1% | 2 |
| Oct 2025 | Hino | 165K | 12.6% | 3 |
| Oct 2025 | MAN Truck and Bus | 152K | 11.6% | 4 |
| Oct 2025 | Volvo Trucks | 135K | 10.3% | 5 |
| Oct 2025 | DAF | 40.5K | 3.1% | 6 |
| Nov 2025 | Scania | 450K | 32.7% | 1 |
| Nov 2025 | Iveco | 368K | 26.8% | 2 |
| Nov 2025 | MAN Truck and Bus | 224K | 16.3% | 3 |
| Nov 2025 | Hino | 165K | 12% | 4 |
| Nov 2025 | Volvo Trucks | 135K | 9.8% | 5 |
| Nov 2025 | DAF | 33.1K | 2.4% | 6 |
| Dec 2025 | Scania | 450K | 37.2% | 1 |
| Dec 2025 | Iveco | 301K | 24.9% | 2 |
| Dec 2025 | Hino | 165K | 13.6% | 3 |
| Dec 2025 | MAN Truck and Bus | 152K | 12.5% | 4 |
| Dec 2025 | Volvo Trucks | 110K | 9.1% | 5 |
| Dec 2025 | DAF | 33.1K | 2.7% | 6 |
| Jan 2026 | Scania | 450K | 36.2% | 1 |
| Jan 2026 | Iveco | 301K | 24.2% | 2 |
| Jan 2026 | Hino | 165K | 13.3% | 3 |
| Jan 2026 | MAN Truck and Bus | 152K | 12.3% | 4 |
| Jan 2026 | Volvo Trucks | 135K | 10.9% | 5 |
| Jan 2026 | DAF | 40.5K | 3.3% | 6 |
| Feb 2026 | Scania | 450K | 36.4% | 1 |
| Feb 2026 | Iveco | 301K | 24.3% | 2 |
| Feb 2026 | Hino | 165K | 13.3% | 3 |
| Feb 2026 | MAN Truck and Bus | 152K | 12.3% | 4 |
| Feb 2026 | Volvo Trucks | 135K | 10.9% | 5 |
| Feb 2026 | DAF | 33.1K | 2.7% | 6 |
| Mar 2026 | Scania | 450K | 36.1% | 1 |
| Mar 2026 | Iveco | 301K | 24.2% | 2 |
| Mar 2026 | Hino | 165K | 13.3% | 3 |
| Mar 2026 | MAN Truck and Bus | 153K | 12.3% | 4 |
| Mar 2026 | Volvo Trucks | 135K | 10.8% | 5 |
| Mar 2026 | DAF | 40.5K | 3.3% | 6 |
| Apr 2026 | Scania | 368K | 31.6% | 1 |
| Apr 2026 | Iveco | 301K | 25.9% | 2 |
| Apr 2026 | Hino | 165K | 14.2% | 3 |
| Apr 2026 | MAN Truck and Bus | 153K | 13.2% | 4 |
| Apr 2026 | Volvo Trucks | 135K | 11.6% | 5 |
| Apr 2026 | DAF | 40.5K | 3.5% | 6 |
| May 2026 | Scania | 450K | 38% | 1 |
| May 2026 | Iveco | 301K | 25.4% | 2 |
| May 2026 | Hino | 165K | 13.9% | 3 |
| May 2026 | MAN Truck and Bus | 126K | 10.7% | 4 |
| May 2026 | Volvo Trucks | 110K | 9.3% | 5 |
| May 2026 | DAF | 33.1K | 2.8% | 6 |
| Jun 2026 | Scania | 368K | 32.4% | 1 |
| Jun 2026 | Iveco | 301K | 26.5% | 2 |
| Jun 2026 | Hino | 165K | 14.5% | 3 |
| Jun 2026 | Volvo Trucks | 135K | 11.9% | 4 |
| Jun 2026 | MAN Truck and Bus | 126K | 11.1% | 5 |
| Jun 2026 | DAF | 40.5K | 3.6% | 6 |
| Jul 2026 | Scania | 368K | 32.3% | 1 |
| Jul 2026 | Iveco | 301K | 26.5% | 2 |
| Jul 2026 | Hino | 165K | 14.5% | 3 |
| Jul 2026 | MAN Truck and Bus | 153K | 13.5% | 4 |
| Jul 2026 | Volvo Trucks | 110K | 9.7% | 5 |
| Jul 2026 | DAF | 40.5K | 3.6% | 6 |
| Aug 2026 | Scania | 368K | 33.2% | 1 |
| Aug 2026 | Iveco | 301K | 27.1% | 2 |
| Aug 2026 | Hino | 165K | 14.9% | 3 |
| Aug 2026 | MAN Truck and Bus | 125K | 11.3% | 4 |
| Aug 2026 | Volvo Trucks | 110K | 9.9% | 5 |
| Aug 2026 | DAF | 40.5K | 3.6% | 6 |
| Sep 2026 | DAF | — | — | — |
| Sep 2026 | Hino | — | — | — |
| Sep 2026 | Iveco | — | — | — |
| Sep 2026 | MAN Truck and Bus | — | — | — |
| Sep 2026 | Scania | — | — | — |
| Sep 2026 | Volvo Trucks | — | — | — |

## What is being compared

- **DAF**: Measured on the search term “daf truck”.
- **Hino**: Measured on the search term “hino”.
- **Iveco**: Measured on the search term “iveco”.
- **MAN Truck and Bus**: Measured on the search terms “man truck”, “man truck and bus” and “man trucks”, summed into one figure.
- **Scania**: Measured on the search term “scania”.
- **Volvo Trucks**: Measured on the search term “volvo trucks”.

- [DAF](/demand/global-en/brands/daf)
- [Hino](/demand/global-en/brands/hino)
- [Iveco](/demand/global-en/brands/iveco)
- [MAN Truck and Bus](/demand/global-en/brands/man-truck-and-bus)
- [Scania](/demand/global-en/brands/scania)
- [Volvo Trucks](/demand/global-en/brands/volvo-trucks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among truck brands worldwide?

In August 2026, Scania was the most searched among truck brands worldwide, with an estimated 368K branded searches and 33.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Truck brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/truck-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/truck-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.