--- title: "Trolling motors: Which are searched most?" description: "Compare the trolling motors people buy. Share of Search among Watersnake, Minn Kota, Haswing, MotorGuide, Rhodan and Newport, the trolling motors Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/trolling-motors" publisher: "Brandwave" --- # Trolling motors: Which are searched most? Compare the trolling motors people buy. Share of Search among Watersnake, Minn Kota, Haswing, MotorGuide, Rhodan and Newport, the trolling motors Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Trolling motors - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Watersnake, 59.3% ## Which brand is most popular in search among trolling motors worldwide? - In August 2026, Watersnake was the most searched among trolling motors worldwide, with an estimated 90.5K branded searches and 59.3% estimated Share of Search within this set. - Minn Kota is in 2nd place, 26.9 percentage points behind at 32.5% Share of Search. - Across the 11 months ending August 2026, Watersnake’s estimated Share of Search among trolling motors worldwide increased from 58.6% to 59.3%. - Across the 11 months ending August 2026, MotorGuide’s estimated Share of Search among trolling motors worldwide decreased from 3.5% to 2.4%. - Across the 11 months ending August 2026, Newport’s estimated Share of Search among trolling motors worldwide increased from 1% to 1.6%. - Across the 11 months ending August 2026, Watersnake’s estimated Share of Search among trolling motors worldwide peaked at 64% in May 2026 and was lowest at 48.7% in November 2025. - Across the 11 months ending August 2026, Minn Kota’s estimated Share of Search among trolling motors worldwide peaked at 40.4% in January 2026 and was lowest at 28.7% in May 2026. - Across the 11 months ending August 2026, Haswing’s estimated Share of Search among trolling motors worldwide peaked at 3.5% in November 2025 and was lowest at 2% in June 2026. - Across the 11 months ending August 2026, MotorGuide’s estimated Share of Search among trolling motors worldwide peaked at 4.3% in November 2025 and was lowest at 2.1% in May 2026. - Across the 11 months ending August 2026, Rhodan’s estimated Share of Search among trolling motors worldwide peaked at 2.6% in December 2025 and was lowest at 1.3% in June 2026. - Across the 11 months ending August 2026, Haswing rose from 4th to 3rd among trolling motors worldwide. - Across the 11 months ending August 2026, MotorGuide fell from 3rd to 4th among trolling motors worldwide. - Across the 11 months ending August 2026, Minn Kota and Rhodan held steady: their estimated Share of Search among trolling motors worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Watersnake vs Minn Kota: compare search popularity](/demand/global-en/compare/minn-kota-vs-watersnake): 59.3% against 32.5% Share of Search. - [Watersnake vs Haswing: compare search popularity](/demand/global-en/compare/haswing-vs-watersnake): 59.3% against 2.4% Share of Search. - [Watersnake vs MotorGuide: compare search popularity](/demand/global-en/compare/motorguide-vs-watersnake): 59.3% against 2.4% Share of Search. - [Minn Kota vs Haswing: compare search popularity](/demand/global-en/compare/haswing-vs-minn-kota): 32.5% against 2.4% Share of Search. - [Minn Kota vs MotorGuide: compare search popularity](/demand/global-en/compare/minn-kota-vs-motorguide): 32.5% against 2.4% Share of Search. - [Haswing vs MotorGuide: compare search popularity](/demand/global-en/compare/haswing-vs-motorguide): 2.4% Share of Search each. ## How did search popularity change for trolling motors worldwide in August 2026? - In August 2026, Rhodan rose from 6th to 5th among trolling motors worldwide. - In August 2026, Newport fell from 5th to 6th among trolling motors worldwide. - Estimated monthly branded searches for Watersnake worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026. - Estimated monthly branded searches for Minn Kota worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026. - Estimated monthly branded searches for MotorGuide worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Watersnake | 59.3% | 90.5K | 0.0% | Watersnake | | 2 | Minn Kota | 32.5% | 49.5K | 0.0% | Minn Kota | | 3 | Haswing | 2.4% | 3.6K | 0.0% | Haswing | | 4 | MotorGuide | 2.4% | 3.6K | 0.0% | MotorGuide | | 5 | Rhodan | 1.9% | 2.9K | +20.8% | Rhodan | | 6 | Newport | 1.6% | 2.4K | -17.2% | Newport | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Watersnake | 74K | 58.6% | 1 | | Oct 2025 | Minn Kota | 40.5K | 32.1% | 2 | | Oct 2025 | MotorGuide | 4.4K | 3.5% | 3 | | Oct 2025 | Haswing | 3.6K | 2.9% | 4 | | Oct 2025 | Rhodan | 2.4K | 1.9% | 5 | | Oct 2025 | Newport | 1.3K | 1% | 6 | | Nov 2025 | Watersnake | 49.5K | 48.7% | 1 | | Nov 2025 | Minn Kota | 40.5K | 39.8% | 2 | | Nov 2025 | MotorGuide | 4.4K | 4.3% | 3 | | Nov 2025 | Haswing | 3.6K | 3.5% | 4 | | Nov 2025 | Rhodan | 2.4K | 2.4% | 5 | | Nov 2025 | Newport | 1.3K | 1.3% | 6 | | Dec 2025 | Watersnake | 49.5K | 53.3% | 1 | | Dec 2025 | Minn Kota | 33.1K | 35.7% | 2 | | Dec 2025 | MotorGuide | 3.6K | 3.9% | 3 | | Dec 2025 | Haswing | 2.9K | 3.1% | 4 | | Dec 2025 | Rhodan | 2.4K | 2.6% | 5 | | Dec 2025 | Newport | 1.3K | 1.4% | 6 | | Jan 2026 | Watersnake | 49.5K | 49.4% | 1 | | Jan 2026 | Minn Kota | 40.5K | 40.4% | 2 | | Jan 2026 | MotorGuide | 3.6K | 3.6% | 3 | | Jan 2026 | Haswing | 2.9K | 2.9% | 4 | | Jan 2026 | Rhodan | 2.4K | 2.4% | 5 | | Jan 2026 | Newport | 1.3K | 1.3% | 6 | | Feb 2026 | Watersnake | 49.5K | 49.3% | 1 | | Feb 2026 | Minn Kota | 40.5K | 40.3% | 2 | | Feb 2026 | MotorGuide | 3.6K | 3.6% | 3 | | Feb 2026 | Haswing | 2.9K | 2.9% | 4 | | Feb 2026 | Rhodan | 2.4K | 2.4% | 5 | | Feb 2026 | Newport | 1.6K | 1.6% | 6 | | Mar 2026 | Watersnake | 74K | 54.1% | 1 | | Mar 2026 | Minn Kota | 49.5K | 36.2% | 2 | | Mar 2026 | MotorGuide | 4.4K | 3.2% | 3 | | Mar 2026 | Haswing | 3.6K | 2.6% | 4 | | Mar 2026 | Rhodan | 2.9K | 2.1% | 5 | | Mar 2026 | Newport | 2.4K | 1.8% | 6 | | Apr 2026 | Watersnake | 110K | 60% | 1 | | Apr 2026 | Minn Kota | 60.5K | 33% | 2 | | Apr 2026 | MotorGuide | 4.4K | 2.4% | 3 | | Apr 2026 | Haswing | 3.6K | 2% | 4 | | Apr 2026 | Newport | 2.4K | 1.3% | 5 | | Apr 2026 | Rhodan | 2.4K | 1.3% | 6 | | May 2026 | Watersnake | 135K | 64% | 1 | | May 2026 | Minn Kota | 60.5K | 28.7% | 2 | | May 2026 | Haswing | 4.4K | 2.1% | 3 | | May 2026 | MotorGuide | 4.4K | 2.1% | 4 | | May 2026 | Rhodan | 3.6K | 1.7% | 5 | | May 2026 | Newport | 2.9K | 1.4% | 6 | | Jun 2026 | Watersnake | 110K | 59.8% | 1 | | Jun 2026 | Minn Kota | 60.5K | 32.9% | 2 | | Jun 2026 | MotorGuide | 4.4K | 2.4% | 3 | | Jun 2026 | Haswing | 3.6K | 2% | 4 | | Jun 2026 | Newport | 2.9K | 1.6% | 5 | | Jun 2026 | Rhodan | 2.4K | 1.3% | 6 | | Jul 2026 | Watersnake | 90.5K | 59.3% | 1 | | Jul 2026 | Minn Kota | 49.5K | 32.5% | 2 | | Jul 2026 | Haswing | 3.6K | 2.4% | 3 | | Jul 2026 | MotorGuide | 3.6K | 2.4% | 4 | | Jul 2026 | Newport | 2.9K | 1.9% | 5 | | Jul 2026 | Rhodan | 2.4K | 1.6% | 6 | | Aug 2026 | Watersnake | 90.5K | 59.3% | 1 | | Aug 2026 | Minn Kota | 49.5K | 32.5% | 2 | | Aug 2026 | Haswing | 3.6K | 2.4% | 3 | | Aug 2026 | MotorGuide | 3.6K | 2.4% | 4 | | Aug 2026 | Rhodan | 2.9K | 1.9% | 5 | | Aug 2026 | Newport | 2.4K | 1.6% | 6 | | Sep 2026 | Haswing | — | — | — | | Sep 2026 | Minn Kota | — | — | — | | Sep 2026 | MotorGuide | — | — | — | | Sep 2026 | Newport | — | — | — | | Sep 2026 | Rhodan | — | — | — | | Sep 2026 | Watersnake | — | — | — | ## What is being compared - **Haswing**: Measured on the search term “haswing”. - **Minn Kota**: Measured on the search term “minn kota”. - **MotorGuide**: Measured on the search term “motorguide”. - **Newport**: Measured on the search term “newport trolling motor”. - **Rhodan**: Measured on the search term “rhodan”. - **Watersnake**: Measured on the search term “watersnake”. - [Haswing](/demand/global-en/brands/haswing) - [Minn Kota](/demand/global-en/brands/minn-kota) - [MotorGuide](/demand/global-en/brands/motorguide) - [Newport](/demand/global-en/brands/newport-vessels) - [Rhodan](/demand/global-en/brands/rhodan) - [Watersnake](/demand/global-en/brands/watersnake) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among trolling motors worldwide? In August 2026, Watersnake was the most searched among trolling motors worldwide, with an estimated 90.5K branded searches and 59.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Trolling motors: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/trolling-motors This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/trolling-motors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.