---
title: "Treasury management platforms: Which brands are most popular in search?"
description: "Compare the platforms that manage cash and liquidity. Share of Search among Hazeltree, Kyriba, Trovata, Modern Treasury and GTreasury, the treasury management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/treasury-management-platforms"
publisher: "Brandwave"
---

# Treasury management platforms: Which brands are most popular in search?

Compare the platforms that manage cash and liquidity. Share of Search among Hazeltree, Kyriba, Trovata, Modern Treasury and GTreasury, the treasury management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Treasury management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hazeltree, 46.3%

## Which brand is most popular in search among treasury management platforms worldwide?

- In August 2026, Hazeltree was the most searched among treasury management platforms worldwide, with an estimated 22.2K branded searches and 46.3% estimated Share of Search within this set.
- Kyriba is in 2nd place, 15.4 percentage points behind at 30.9% Share of Search.
- Across the 11 months ending August 2026, Hazeltree’s estimated Share of Search among treasury management platforms worldwide increased from 35.6% to 46.3%.
- Across the 11 months ending August 2026, Kyriba’s estimated Share of Search among treasury management platforms worldwide increased from 29.1% to 30.9%.
- Across the 11 months ending August 2026, Trovata’s estimated Share of Search among treasury management platforms worldwide increased from 5.8% to 11.3%.
- Across the 11 months ending August 2026, Modern Treasury’s estimated Share of Search among treasury management platforms worldwide increased from 5.8% to 7.5%.
- Across the 11 months ending August 2026, GTreasury’s estimated Share of Search among treasury management platforms worldwide decreased from 23.8% to 4%.
- Across the 11 months ending August 2026, Hazeltree’s estimated Share of Search among treasury management platforms worldwide peaked at 47.8% in March 2026 and was lowest at 35.6% in October 2025.
- Across the 11 months ending August 2026, Kyriba’s estimated Share of Search among treasury management platforms worldwide peaked at 40.1% in June 2026 and was lowest at 29.1% in October 2025.
- Across the 11 months ending August 2026, GTreasury’s estimated Share of Search among treasury management platforms worldwide peaked at 23.8% in October 2025 and was lowest at 3.4% in June 2026.
- Across the 11 months ending August 2026, Trovata rose from 5th to 3rd among treasury management platforms worldwide.
- Across the 11 months ending August 2026, GTreasury fell from 3rd to 5th among treasury management platforms worldwide.

## Compare search popularity between leading brands

- [Hazeltree vs Kyriba: compare search popularity](/demand/global-en/compare/hazeltree-vs-kyriba): 46.3% against 30.9% Share of Search.
- [Hazeltree vs Trovata: compare search popularity](/demand/global-en/compare/hazeltree-vs-trovata): 46.3% against 11.3% Share of Search.
- [Hazeltree vs Modern Treasury: compare search popularity](/demand/global-en/compare/hazeltree-vs-modern-treasury): 46.3% against 7.5% Share of Search.
- [Hazeltree vs GTreasury: compare search popularity](/demand/global-en/compare/gtreasury-vs-hazeltree): 46.3% against 4% Share of Search.
- [Kyriba vs Trovata: compare search popularity](/demand/global-en/compare/kyriba-vs-trovata): 30.9% against 11.3% Share of Search.
- [Kyriba vs Modern Treasury: compare search popularity](/demand/global-en/compare/kyriba-vs-modern-treasury): 30.9% against 7.5% Share of Search.
- [Kyriba vs GTreasury: compare search popularity](/demand/global-en/compare/gtreasury-vs-kyriba): 30.9% against 4% Share of Search.
- [Trovata vs Modern Treasury: compare search popularity](/demand/global-en/compare/modern-treasury-vs-trovata): 11.3% against 7.5% Share of Search.
- [Trovata vs GTreasury: compare search popularity](/demand/global-en/compare/gtreasury-vs-trovata): 11.3% against 4% Share of Search.
- [Modern Treasury vs GTreasury: compare search popularity](/demand/global-en/compare/gtreasury-vs-modern-treasury): 7.5% against 4% Share of Search.

## How did search popularity change for treasury management platforms worldwide in August 2026?

- In August 2026, Trovata gained estimated Share of Search among treasury management platforms worldwide, from 8.8% to 11.3%.
- In August 2026, Hazeltree gained estimated Share of Search among treasury management platforms worldwide, from 44.2% to 46.3%.
- In August 2026, Kyriba lost estimated Share of Search among treasury management platforms worldwide, from 36.1% to 30.9%.
- Modern Treasury’s estimated Share of Search among treasury management platforms worldwide has gained ground for 3 months in a row, from 5.8% to 7.5% in August 2026.
- Estimated monthly branded searches for GTreasury worldwide fell 89.5% over 11 measured months, from 18.1K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hazeltree | 46.3% | 22.2K | 0.0% | Hazeltree |
| 2 | Kyriba | 30.9% | 14.8K | -18.2% | Kyriba |
| 3 | Trovata | 11.3% | 5.4K | +22.7% | Trovata |
| 4 | Modern Treasury | 7.5% | 3.6K | 0.0% | Modern Treasury |
| 5 | GTreasury | 4% | 1.9K | 0.0% | GTreasury |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hazeltree | 27.1K | 35.6% | 1 |
| Oct 2025 | Kyriba | 22.2K | 29.1% | 2 |
| Oct 2025 | GTreasury | 18.1K | 23.8% | 3 |
| Oct 2025 | Modern Treasury | 4.4K | 5.8% | 4 |
| Oct 2025 | Trovata | 4.4K | 5.8% | 5 |
| Nov 2025 | Hazeltree | 22.2K | 42.8% | 1 |
| Nov 2025 | Kyriba | 18.1K | 34.9% | 2 |
| Nov 2025 | Trovata | 4.4K | 8.5% | 3 |
| Nov 2025 | GTreasury | 3.6K | 6.9% | 4 |
| Nov 2025 | Modern Treasury | 3.6K | 6.9% | 5 |
| Dec 2025 | Hazeltree | 18.1K | 38.4% | 1 |
| Dec 2025 | Kyriba | 18.1K | 38.4% | 2 |
| Dec 2025 | Trovata | 4.4K | 9.3% | 3 |
| Dec 2025 | GTreasury | 3.6K | 7.6% | 4 |
| Dec 2025 | Modern Treasury | 2.9K | 6.2% | 5 |
| Jan 2026 | Hazeltree | 22.2K | 38.4% | 1 |
| Jan 2026 | Kyriba | 22.2K | 38.4% | 2 |
| Jan 2026 | Trovata | 5.4K | 9.3% | 3 |
| Jan 2026 | GTreasury | 4.4K | 7.6% | 4 |
| Jan 2026 | Modern Treasury | 3.6K | 6.2% | 5 |
| Feb 2026 | Hazeltree | 27.1K | 43.9% | 1 |
| Feb 2026 | Kyriba | 22.2K | 36% | 2 |
| Feb 2026 | Modern Treasury | 4.4K | 7.1% | 3 |
| Feb 2026 | Trovata | 4.4K | 7.1% | 4 |
| Feb 2026 | GTreasury | 3.6K | 5.8% | 5 |
| Mar 2026 | Hazeltree | 33.1K | 47.8% | 1 |
| Mar 2026 | Kyriba | 22.2K | 32.1% | 2 |
| Mar 2026 | Trovata | 6.6K | 9.5% | 3 |
| Mar 2026 | Modern Treasury | 4.4K | 6.4% | 4 |
| Mar 2026 | GTreasury | 2.9K | 4.2% | 5 |
| Apr 2026 | Hazeltree | 27.1K | 44.3% | 1 |
| Apr 2026 | Kyriba | 22.2K | 36.3% | 2 |
| Apr 2026 | Trovata | 5.4K | 8.8% | 3 |
| Apr 2026 | Modern Treasury | 3.6K | 5.9% | 4 |
| Apr 2026 | GTreasury | 2.9K | 4.7% | 5 |
| May 2026 | Hazeltree | 27.1K | 43.8% | 1 |
| May 2026 | Kyriba | 22.2K | 35.9% | 2 |
| May 2026 | Trovata | 6.6K | 10.7% | 3 |
| May 2026 | Modern Treasury | 3.6K | 5.8% | 4 |
| May 2026 | GTreasury | 2.4K | 3.9% | 5 |
| Jun 2026 | Hazeltree | 22.2K | 40.1% | 1 |
| Jun 2026 | Kyriba | 22.2K | 40.1% | 2 |
| Jun 2026 | Trovata | 5.4K | 9.8% | 3 |
| Jun 2026 | Modern Treasury | 3.6K | 6.5% | 4 |
| Jun 2026 | GTreasury | 1.9K | 3.4% | 5 |
| Jul 2026 | Hazeltree | 22.2K | 44.2% | 1 |
| Jul 2026 | Kyriba | 18.1K | 36.1% | 2 |
| Jul 2026 | Trovata | 4.4K | 8.8% | 3 |
| Jul 2026 | Modern Treasury | 3.6K | 7.2% | 4 |
| Jul 2026 | GTreasury | 1.9K | 3.8% | 5 |
| Aug 2026 | Hazeltree | 22.2K | 46.3% | 1 |
| Aug 2026 | Kyriba | 14.8K | 30.9% | 2 |
| Aug 2026 | Trovata | 5.4K | 11.3% | 3 |
| Aug 2026 | Modern Treasury | 3.6K | 7.5% | 4 |
| Aug 2026 | GTreasury | 1.9K | 4% | 5 |
| Sep 2026 | GTreasury | — | — | — |
| Sep 2026 | Hazeltree | — | — | — |
| Sep 2026 | Kyriba | — | — | — |
| Sep 2026 | Modern Treasury | — | — | — |
| Sep 2026 | Trovata | — | — | — |

## What is being compared

- **GTreasury**: Measured on the search term “gtreasury”.
- **Hazeltree**: Measured on the search term “hazeltree”.
- **Kyriba**: Measured on the search term “kyriba”.
- **Modern Treasury**: Measured on the search term “modern treasury”.
- **Trovata**: Measured on the search term “trovata”.

- [GTreasury](/demand/global-en/brands/gtreasury)
- [Hazeltree](/demand/global-en/brands/hazeltree)
- [Kyriba](/demand/global-en/brands/kyriba)
- [Modern Treasury](/demand/global-en/brands/modern-treasury)
- [Trovata](/demand/global-en/brands/trovata)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among treasury management platforms worldwide?

In August 2026, Hazeltree was the most searched among treasury management platforms worldwide, with an estimated 22.2K branded searches and 46.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Treasury management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/treasury-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/treasury-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.