--- title: "Peloton vs Technogym: Which is searched more?" description: "Is Peloton or Technogym more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/treadmill-brands/compare/peloton-vs-technogym" publisher: "Brandwave" --- # Peloton vs Technogym: Which is searched more? Is Peloton or Technogym more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Peloton and Technogym - **Competitive set**: Treadmill brands - **Market**: Global - **Month measured**: Sep 2026 - **Peloton Share of Search**: 44.3% - **Technogym Share of Search**: 14.7% ## Is Peloton or Technogym more popular in search? - In September 2026, Peloton had more branded searches than Technogym among treadmill brands worldwide. Peloton had about 788,000 branded searches, while Technogym had 261,000. Peloton made up 44.3% of all treadmill brand searches we track, and Technogym accounted for 14.7%. - Peloton was ahead of Technogym in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Peloton’s share of searches among treadmill brands worldwide moved from 50.2% to 44.3%, and its estimated monthly branded searches moved from 1.2M to 788K. - Across the 12 months ending September 2026, Technogym’s share of searches among treadmill brands worldwide moved from 11.2% to 14.7%, and its estimated monthly branded searches held steady at 261K. ## Top treadmill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peloton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Technogym did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NordicTrack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sole Fitness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Horizon Fitness | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Life Fitness | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Peloton | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about treadmill brands - Asked ChatGPT "Which treadmill brand should I buy?": 1. Horizon Fitness, 2. Sole Fitness, 3. NordicTrack, 4. Life Fitness - Asked ChatGPT "What are the best treadmill brands?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness, 5. Peloton - Asked ChatGPT "What's the best treadmill brand for home workouts?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness - Searched Google, AI Overview "best treadmill": 1. NordicTrack, 2. Sole Fitness - Searched Google, AI Overview "home treadmill": 1. NordicTrack Not named in any answer: Technogym. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for treadmill brands worldwide in September 2026? - In September 2026, Technogym gained share of searches among treadmill brands worldwide, from 12% to 14.7%. - Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026. ## Month by month | Month | Peloton estimated searches | Peloton Share of Search | Peloton rank | Technogym estimated searches | Technogym Share of Search | Technogym rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 50.2% | 1 | 261K | 11.2% | 3 | | Nov 2025 | 1.1M | 46.7% | 1 | 261K | 10.6% | 4 | | Dec 2025 | 1.2M | 47% | 1 | 216K | 8.8% | 4 | | Jan 2026 | 1.2M | 40.8% | 1 | 268K | 9.3% | 4 | | Feb 2026 | 947K | 43.9% | 1 | 216K | 10% | 4 | | Mar 2026 | 924K | 42.9% | 1 | 261K | 12.1% | 4 | | Apr 2026 | 924K | 44.2% | 1 | 261K | 12.5% | 3 | | May 2026 | 924K | 45.4% | 1 | 216K | 10.6% | 3 | | Jun 2026 | 788K | 41.5% | 1 | 216K | 11.4% | 3 | | Jul 2026 | 788K | 40.9% | 1 | 216K | 11.2% | 4 | | Aug 2026 | 788K | 43.9% | 1 | 216K | 12% | 3 | | Sep 2026 | 788K | 44.3% | 1 | 261K | 14.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Peloton’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Peloton**: Measured on the search terms “peloton”, “peloton app”, “peloton bike” and “peloton treadmill”, summed into one figure. - **Technogym**: Measured on the search terms “technogym” and “technogym treadmill”, summed into one figure. - [Peloton profile](/demand/global-en/brands/peloton) - [Technogym profile](/demand/global-en/brands/technogym) - [All treadmill brands worldwide](/demand/global-en/categories/treadmill-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Peloton or Technogym more popular in search? In September 2026, Peloton had more branded searches than Technogym among treadmill brands worldwide. Peloton had about 788,000 branded searches, while Technogym had 261,000. Peloton made up 44.3% of all treadmill brand searches we track, and Technogym accounted for 14.7%. ## Cite this page Brandwave. "Peloton vs Technogym: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/treadmill-brands/compare/peloton-vs-technogym This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/treadmill-brands/compare/peloton-vs-technogym. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.