--- title: "NordicTrack vs Technogym: Which is searched more?" description: "Is NordicTrack or Technogym more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/treadmill-brands/compare/nordictrack-vs-technogym" publisher: "Brandwave" --- # NordicTrack vs Technogym: Which is searched more? Is NordicTrack or Technogym more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NordicTrack and Technogym - **Competitive set**: Treadmill brands - **Market**: Global - **Month measured**: Sep 2026 - **NordicTrack Share of Search**: 8.7% - **Technogym Share of Search**: 14.7% ## Is NordicTrack or Technogym more popular in search? - In September 2026, Technogym had more branded searches than NordicTrack among treadmill brands worldwide. Technogym had about 261,000 branded searches, while NordicTrack had 154,000. Technogym made up 14.7% of all treadmill brand searches we track, and NordicTrack accounted for 8.7%. - The lead changed hands 4 times in the 12 months ending September 2026: NordicTrack took it in November 2025, Technogym took it in April 2026, NordicTrack took it in July 2026, Technogym took it in August 2026. - Across the 12 months ending September 2026, NordicTrack’s share of searches among treadmill brands worldwide moved from 8.5% to 8.7%, and its estimated monthly branded searches moved from 199K to 154K. - Across the 12 months ending September 2026, Technogym’s share of searches among treadmill brands worldwide moved from 11.2% to 14.7%, and its estimated monthly branded searches held steady at 261K. ## Top treadmill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NordicTrack appeared in all five answers. Technogym did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NordicTrack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sole Fitness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Horizon Fitness | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Life Fitness | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Peloton | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about treadmill brands - Asked ChatGPT "Which treadmill brand should I buy?": 1. Horizon Fitness, 2. Sole Fitness, 3. NordicTrack, 4. Life Fitness - Asked ChatGPT "What are the best treadmill brands?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness, 5. Peloton - Asked ChatGPT "What's the best treadmill brand for home workouts?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness - Searched Google, AI Overview "best treadmill": 1. NordicTrack, 2. Sole Fitness - Searched Google, AI Overview "home treadmill": 1. NordicTrack Not named in any answer: Technogym. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for treadmill brands worldwide in September 2026? - In September 2026, Technogym gained share of searches among treadmill brands worldwide, from 12% to 14.7%. - In September 2026, NordicTrack lost share of searches among treadmill brands worldwide, from 11.6% to 8.7%. ## Month by month | Month | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | Technogym estimated searches | Technogym Share of Search | Technogym rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 199K | 8.5% | 4 | 261K | 11.2% | 3 | | Nov 2025 | 333K | 13.5% | 3 | 261K | 10.6% | 4 | | Dec 2025 | 369K | 15% | 3 | 216K | 8.8% | 4 | | Jan 2026 | 398K | 13.7% | 3 | 268K | 9.3% | 4 | | Feb 2026 | 287K | 13.3% | 3 | 216K | 10% | 4 | | Mar 2026 | 265K | 12.3% | 3 | 261K | 12.1% | 4 | | Apr 2026 | 205K | 9.8% | 4 | 261K | 12.5% | 3 | | May 2026 | 192K | 9.4% | 4 | 216K | 10.6% | 3 | | Jun 2026 | 197K | 10.4% | 4 | 216K | 11.4% | 3 | | Jul 2026 | 221K | 11.5% | 3 | 216K | 11.2% | 4 | | Aug 2026 | 209K | 11.6% | 4 | 216K | 12% | 3 | | Sep 2026 | 154K | 8.7% | 4 | 261K | 14.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using NordicTrack’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure. - **Technogym**: Measured on the search terms “technogym” and “technogym treadmill”, summed into one figure. - [NordicTrack profile](/demand/global-en/brands/nordictrack) - [Technogym profile](/demand/global-en/brands/technogym) - [All treadmill brands worldwide](/demand/global-en/categories/treadmill-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NordicTrack or Technogym more popular in search? In September 2026, Technogym had more branded searches than NordicTrack among treadmill brands worldwide. Technogym had about 261,000 branded searches, while NordicTrack had 154,000. Technogym made up 14.7% of all treadmill brand searches we track, and NordicTrack accounted for 8.7%. ## Cite this page Brandwave. "NordicTrack vs Technogym: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/treadmill-brands/compare/nordictrack-vs-technogym This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/treadmill-brands/compare/nordictrack-vs-technogym. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.