--- title: "Life Fitness vs NordicTrack: Which is searched more?" description: "Is Life Fitness or NordicTrack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/treadmill-brands/compare/life-fitness-vs-nordictrack" publisher: "Brandwave" --- # Life Fitness vs NordicTrack: Which is searched more? Is Life Fitness or NordicTrack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Treadmill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Life Fitness and NordicTrack - **Competitive set**: Treadmill brands - **Market**: Global - **Month measured**: Sep 2026 - **Life Fitness Share of Search**: 30.9% - **NordicTrack Share of Search**: 8.7% ## Is Life Fitness or NordicTrack more popular in search? - In September 2026, Life Fitness had more branded searches than NordicTrack among treadmill brands worldwide. Life Fitness had about 550,000 branded searches, while NordicTrack had 154,000. Life Fitness made up 30.9% of all treadmill brand searches we track, and NordicTrack accounted for 8.7%. - Life Fitness was ahead of NordicTrack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Life Fitness’ share of searches among treadmill brands worldwide moved from 28.8% to 30.9%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, NordicTrack’s share of searches among treadmill brands worldwide moved from 8.5% to 8.7%, and its estimated monthly branded searches moved from 199K to 154K. ## Top treadmill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NordicTrack appeared in all five answers. Life Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NordicTrack was listed before Life Fitness in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NordicTrack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sole Fitness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Horizon Fitness | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Life Fitness | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Peloton | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about treadmill brands - Asked ChatGPT "Which treadmill brand should I buy?": 1. Horizon Fitness, 2. Sole Fitness, 3. NordicTrack, 4. Life Fitness - Asked ChatGPT "What are the best treadmill brands?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness, 5. Peloton - Asked ChatGPT "What's the best treadmill brand for home workouts?": 1. NordicTrack, 2. Sole Fitness, 3. Horizon Fitness, 4. Life Fitness - Searched Google, AI Overview "best treadmill": 1. NordicTrack, 2. Sole Fitness - Searched Google, AI Overview "home treadmill": 1. NordicTrack Not named in any answer: Technogym. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for treadmill brands worldwide in September 2026? - In September 2026, NordicTrack lost share of searches among treadmill brands worldwide, from 11.6% to 8.7%. - Estimated monthly branded searches for Life Fitness worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. ## Month by month | Month | Life Fitness estimated searches | Life Fitness Share of Search | Life Fitness rank | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 28.8% | 2 | 199K | 8.5% | 4 | | Nov 2025 | 673K | 27.4% | 2 | 333K | 13.5% | 3 | | Dec 2025 | 673K | 27.4% | 2 | 369K | 15% | 3 | | Jan 2026 | 1M | 34.5% | 2 | 398K | 13.7% | 3 | | Feb 2026 | 673K | 31.2% | 2 | 287K | 13.3% | 3 | | Mar 2026 | 673K | 31.3% | 2 | 265K | 12.3% | 3 | | Apr 2026 | 673K | 32.2% | 2 | 205K | 9.8% | 4 | | May 2026 | 673K | 33.1% | 2 | 192K | 9.4% | 4 | | Jun 2026 | 673K | 35.5% | 2 | 197K | 10.4% | 4 | | Jul 2026 | 673K | 35% | 2 | 221K | 11.5% | 3 | | Aug 2026 | 550K | 30.7% | 2 | 209K | 11.6% | 4 | | Sep 2026 | 550K | 30.9% | 2 | 154K | 8.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Life Fitness’ and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Life Fitness**: Measured on the search term “lifefitness”. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack commercial 1750” and “nordictrack treadmill”, summed into one figure. - [Life Fitness profile](/demand/global-en/brands/life-fitness) - [NordicTrack profile](/demand/global-en/brands/nordictrack) - [All treadmill brands worldwide](/demand/global-en/categories/treadmill-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Life Fitness or NordicTrack more popular in search? In September 2026, Life Fitness had more branded searches than NordicTrack among treadmill brands worldwide. Life Fitness had about 550,000 branded searches, while NordicTrack had 154,000. Life Fitness made up 30.9% of all treadmill brand searches we track, and NordicTrack accounted for 8.7%. ## Cite this page Brandwave. "Life Fitness vs NordicTrack: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/treadmill-brands/compare/life-fitness-vs-nordictrack This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/treadmill-brands/compare/life-fitness-vs-nordictrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.