--- title: "Treadmill brands: Which brands are most popular in search?" description: "Compare the treadmill brands people buy. Share of Search among Life Fitness, Technogym, NordicTrack, Peloton and Horizon Roofing, the treadmill brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/treadmill-brands" publisher: "Brandwave" --- # Treadmill brands: Which brands are most popular in search? Compare the treadmill brands people buy. Share of Search among Life Fitness, Technogym, NordicTrack, Peloton and Horizon Roofing, the treadmill brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Treadmill brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Life Fitness, 64.4% ## Which brand is most popular in search among treadmill brands worldwide? - In August 2026, Life Fitness was the most searched among treadmill brands worldwide, with an estimated 550K branded searches and 64.4% estimated Share of Search within this set. - Technogym is in 2nd place, 40.9 percentage points behind at 23.5% Share of Search. - Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide decreased from 65.7% to 64.4%. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide increased from 8.8% to 10.6%. - Across the 11 months ending August 2026, Life Fitness’ estimated Share of Search among treadmill brands worldwide peaked at 71.3% in January 2026 and was lowest at 63% in November 2025. - Across the 11 months ending August 2026, Technogym’s estimated Share of Search among treadmill brands worldwide peaked at 24.5% in April 2026 and was lowest at 17.5% in January 2026. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among treadmill brands worldwide peaked at 13.1% in December 2025 and was lowest at 7.4% in April 2026. - Across the 11 months ending August 2026, Technogym, Peloton and Horizon Roofing held steady: their estimated Share of Search among treadmill brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Life Fitness vs Technogym: compare search popularity](/demand/global-en/compare/life-fitness-vs-technogym): 64.4% against 23.5% Share of Search. - [Life Fitness vs NordicTrack: compare search popularity](/demand/global-en/compare/life-fitness-vs-nordictrack): 64.4% against 10.6% Share of Search. - [Technogym vs NordicTrack: compare search popularity](/demand/global-en/compare/nordictrack-vs-technogym): 23.5% against 10.6% Share of Search. ## How did search popularity change for treadmill brands worldwide in August 2026? - In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%. - In August 2026, Technogym gained estimated Share of Search among treadmill brands worldwide, from 20.9% to 23.5%. - In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%. - Estimated monthly branded searches for Horizon Roofing worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Life Fitness | 64.4% | 550K | -18.3% | Life Fitness | | 2 | Technogym | 23.5% | 201K | 0.0% | Technogym | | 3 | NordicTrack | 10.6% | 90.5K | +22.3% | NordicTrack | | 4 | Peloton | 1.4% | 12.1K | 0.0% | Peloton | | 5 | Horizon Roofing | <0.01% | 10 | -66.7% | Horizon Roofing | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Life Fitness | 673K | 65.7% | 1 | | Oct 2025 | Technogym | 246K | 24% | 2 | | Oct 2025 | NordicTrack | 90.5K | 8.8% | 3 | | Oct 2025 | Peloton | 14.8K | 1.4% | 4 | | Oct 2025 | Horizon Roofing | 30 | <0.01% | 5 | | Nov 2025 | Life Fitness | 673K | 63% | 1 | | Nov 2025 | Technogym | 246K | 23% | 2 | | Nov 2025 | NordicTrack | 135K | 12.6% | 3 | | Nov 2025 | Peloton | 14.8K | 1.4% | 4 | | Nov 2025 | Horizon Roofing | 20 | <0.01% | 5 | | Dec 2025 | Life Fitness | 673K | 65.5% | 1 | | Dec 2025 | Technogym | 201K | 19.6% | 2 | | Dec 2025 | NordicTrack | 135K | 13.1% | 3 | | Dec 2025 | Peloton | 18.1K | 1.8% | 4 | | Dec 2025 | Horizon Roofing | 10 | <0.01% | 5 | | Jan 2026 | Life Fitness | 1M | 71.3% | 1 | | Jan 2026 | Technogym | 246K | 17.5% | 2 | | Jan 2026 | NordicTrack | 135K | 9.6% | 3 | | Jan 2026 | Peloton | 22.2K | 1.6% | 4 | | Jan 2026 | Horizon Roofing | 30 | <0.01% | 5 | | Feb 2026 | Life Fitness | 673K | 67.2% | 1 | | Feb 2026 | Technogym | 201K | 20.1% | 2 | | Feb 2026 | NordicTrack | 110K | 11% | 3 | | Feb 2026 | Peloton | 18.1K | 1.8% | 4 | | Feb 2026 | Horizon Roofing | 30 | <0.01% | 5 | | Mar 2026 | Life Fitness | 673K | 65.9% | 1 | | Mar 2026 | Technogym | 246K | 24.1% | 2 | | Mar 2026 | NordicTrack | 90.5K | 8.9% | 3 | | Mar 2026 | Peloton | 12.1K | 1.2% | 4 | | Mar 2026 | Horizon Roofing | 20 | <0.01% | 5 | | Apr 2026 | Life Fitness | 673K | 67% | 1 | | Apr 2026 | Technogym | 246K | 24.5% | 2 | | Apr 2026 | NordicTrack | 74K | 7.4% | 3 | | Apr 2026 | Peloton | 12.1K | 1.2% | 4 | | Apr 2026 | Horizon Roofing | 20 | <0.01% | 5 | | May 2026 | Life Fitness | 673K | 70.1% | 1 | | May 2026 | Technogym | 201K | 20.9% | 2 | | May 2026 | NordicTrack | 74K | 7.7% | 3 | | May 2026 | Peloton | 12.1K | 1.3% | 4 | | May 2026 | Horizon Roofing | 10 | <0.01% | 5 | | Jun 2026 | Life Fitness | 673K | 70.1% | 1 | | Jun 2026 | Technogym | 201K | 20.9% | 2 | | Jun 2026 | NordicTrack | 74K | 7.7% | 3 | | Jun 2026 | Peloton | 12.1K | 1.3% | 4 | | Jun 2026 | Horizon Roofing | 20 | <0.01% | 5 | | Jul 2026 | Life Fitness | 673K | 70.1% | 1 | | Jul 2026 | Technogym | 201K | 20.9% | 2 | | Jul 2026 | NordicTrack | 74K | 7.7% | 3 | | Jul 2026 | Peloton | 12.1K | 1.3% | 4 | | Jul 2026 | Horizon Roofing | 30 | <0.01% | 5 | | Aug 2026 | Life Fitness | 550K | 64.4% | 1 | | Aug 2026 | Technogym | 201K | 23.5% | 2 | | Aug 2026 | NordicTrack | 90.5K | 10.6% | 3 | | Aug 2026 | Peloton | 12.1K | 1.4% | 4 | | Aug 2026 | Horizon Roofing | 10 | <0.01% | 5 | | Sep 2026 | Horizon Roofing | — | — | — | | Sep 2026 | Life Fitness | — | — | — | | Sep 2026 | NordicTrack | — | — | — | | Sep 2026 | Peloton | — | — | — | | Sep 2026 | Technogym | — | — | — | ## What is being compared - **Horizon Roofing**: Measured on the search term “horizon roofing dunedin”. - **Life Fitness**: Measured on the search term “life fitness”. - **NordicTrack**: Measured on the search term “nordictrack”. - **Peloton**: Measured on the search term “peloton app”. - **Technogym**: Measured on the search term “technogym”. - [Horizon Roofing](/demand/global-en/brands/horizon-roofing) - [Life Fitness](/demand/global-en/brands/life-fitness) - [NordicTrack](/demand/global-en/brands/nordictrack) - [Peloton](/demand/global-en/brands/peloton) - [Technogym](/demand/global-en/brands/technogym) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among treadmill brands worldwide? In August 2026, Life Fitness was the most searched among treadmill brands worldwide, with an estimated 550K branded searches and 64.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Treadmill brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/treadmill-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/treadmill-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.