---
title: "Travel pillow brands: Which brands are most popular in search?"
description: "Compare the travel pillow brands shoppers choose between. Share of Search among Sea to Summit, Eagle Creek, Therm-a-Rest, Cabeau, Trtl and J-Pillow, the travel pillow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/travel-pillow-brands"
publisher: "Brandwave"
---

# Travel pillow brands: Which brands are most popular in search?

Compare the travel pillow brands shoppers choose between. Share of Search among Sea to Summit, Eagle Creek, Therm-a-Rest, Cabeau, Trtl and J-Pillow, the travel pillow brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Travel pillow brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sea to Summit, 44.4%

## Which brand is most popular in search among travel pillow brands worldwide?

- In August 2026, Sea to Summit was the most searched among travel pillow brands worldwide, with an estimated 110K branded searches and 44.4% estimated Share of Search within this set.
- Eagle Creek is in 2nd place, 24.4 percentage points behind at 20% Share of Search.
- Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among travel pillow brands worldwide increased from 36.5% to 44.4%.
- Across the 11 months ending August 2026, Eagle Creek’s estimated Share of Search among travel pillow brands worldwide decreased from 24.5% to 20%.
- Across the 11 months ending August 2026, Trtl’s estimated Share of Search among travel pillow brands worldwide decreased from 8.9% to 6%.
- Across the 11 months ending August 2026, Sea to Summit’s estimated Share of Search among travel pillow brands worldwide peaked at 45.6% in July 2026 and was lowest at 35.8% in December 2025.
- Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among travel pillow brands worldwide peaked at 22.1% in June 2026 and was lowest at 19.6% in December 2025.
- Across the 11 months ending August 2026, Cabeau’s estimated Share of Search among travel pillow brands worldwide peaked at 9.7% in May 2026 and was lowest at 7.5% in July 2026.
- Across the 11 months ending August 2026, Trtl’s estimated Share of Search among travel pillow brands worldwide peaked at 11.3% in January 2026 and was lowest at 5% in July 2026.
- Across the 11 months ending August 2026, Therm-a-Rest, Cabeau and J-Pillow held steady: their estimated Share of Search among travel pillow brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sea to Summit vs Eagle Creek: compare search popularity](/demand/global-en/compare/eagle-creek-vs-sea-to-summit): 44.4% against 20% Share of Search.
- [Sea to Summit vs Therm-a-Rest: compare search popularity](/demand/global-en/compare/sea-to-summit-vs-therm-a-rest): 44.4% against 20% Share of Search.
- [Sea to Summit vs Cabeau: compare search popularity](/demand/global-en/compare/cabeau-vs-sea-to-summit): 44.4% against 9% Share of Search.
- [Sea to Summit vs Trtl: compare search popularity](/demand/global-en/compare/sea-to-summit-vs-trtl): 44.4% against 6% Share of Search.
- [Eagle Creek vs Therm-a-Rest: compare search popularity](/demand/global-en/compare/eagle-creek-vs-therm-a-rest): 20% Share of Search each.
- [Eagle Creek vs Cabeau: compare search popularity](/demand/global-en/compare/cabeau-vs-eagle-creek): 20% against 9% Share of Search.
- [Eagle Creek vs Trtl: compare search popularity](/demand/global-en/compare/eagle-creek-vs-trtl): 20% against 6% Share of Search.
- [Therm-a-Rest vs Cabeau: compare search popularity](/demand/global-en/compare/cabeau-vs-therm-a-rest): 20% against 9% Share of Search.
- [Therm-a-Rest vs Trtl: compare search popularity](/demand/global-en/compare/therm-a-rest-vs-trtl): 20% against 6% Share of Search.
- [Cabeau vs Trtl: compare search popularity](/demand/global-en/compare/cabeau-vs-trtl): 9% against 6% Share of Search.

## How did search popularity change for travel pillow brands worldwide in August 2026?

- In August 2026, Cabeau gained estimated Share of Search among travel pillow brands worldwide, from 7.5% to 9%.
- In August 2026, Trtl gained estimated Share of Search among travel pillow brands worldwide, from 5% to 6%.
- In August 2026, Sea to Summit lost estimated Share of Search among travel pillow brands worldwide, from 45.6% to 44.4%.
- In August 2026, Eagle Creek lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.
- In August 2026, Therm-a-Rest lost estimated Share of Search among travel pillow brands worldwide, from 20.5% to 20%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sea to Summit | 44.4% | 110K | 0.0% | Sea to Summit |
| 2 | Eagle Creek | 20% | 49.5K | 0.0% | Eagle Creek |
| 3 | Therm-a-Rest | 20% | 49.5K | 0.0% | Therm-a-Rest |
| 4 | Cabeau | 9% | 22.2K | +22.7% | Cabeau |
| 5 | Trtl | 6% | 14.8K | +22.3% | Trtl |
| 6 | J-Pillow | 0.77% | 1.9K | 0.0% | J-Pillow |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sea to Summit | 60.5K | 36.5% | 1 |
| Oct 2025 | Eagle Creek | 40.5K | 24.5% | 2 |
| Oct 2025 | Therm-a-Rest | 33.1K | 20% | 3 |
| Oct 2025 | Cabeau | 14.8K | 8.9% | 4 |
| Oct 2025 | Trtl | 14.8K | 8.9% | 5 |
| Oct 2025 | J-Pillow | 1.9K | 1.1% | 6 |
| Nov 2025 | Sea to Summit | 74K | 38.3% | 1 |
| Nov 2025 | Eagle Creek | 40.5K | 21% | 2 |
| Nov 2025 | Therm-a-Rest | 40.5K | 21% | 3 |
| Nov 2025 | Cabeau | 18.1K | 9.4% | 4 |
| Nov 2025 | Trtl | 18.1K | 9.4% | 5 |
| Nov 2025 | J-Pillow | 1.9K | 0.98% | 6 |
| Dec 2025 | Sea to Summit | 60.5K | 35.8% | 1 |
| Dec 2025 | Eagle Creek | 40.5K | 24% | 2 |
| Dec 2025 | Therm-a-Rest | 33.1K | 19.6% | 3 |
| Dec 2025 | Trtl | 18.1K | 10.7% | 4 |
| Dec 2025 | Cabeau | 14.8K | 8.8% | 5 |
| Dec 2025 | J-Pillow | 1.9K | 1.1% | 6 |
| Jan 2026 | Sea to Summit | 74K | 37.5% | 1 |
| Jan 2026 | Eagle Creek | 40.5K | 20.5% | 2 |
| Jan 2026 | Therm-a-Rest | 40.5K | 20.5% | 3 |
| Jan 2026 | Trtl | 22.2K | 11.3% | 4 |
| Jan 2026 | Cabeau | 18.1K | 9.2% | 5 |
| Jan 2026 | J-Pillow | 1.9K | 0.96% | 6 |
| Feb 2026 | Sea to Summit | 60.5K | 37.5% | 1 |
| Feb 2026 | Eagle Creek | 33.1K | 20.5% | 2 |
| Feb 2026 | Therm-a-Rest | 33.1K | 20.5% | 3 |
| Feb 2026 | Trtl | 18.1K | 11.2% | 4 |
| Feb 2026 | Cabeau | 14.8K | 9.2% | 5 |
| Feb 2026 | J-Pillow | 1.6K | 0.99% | 6 |
| Mar 2026 | Sea to Summit | 74K | 38.3% | 1 |
| Mar 2026 | Eagle Creek | 40.5K | 21% | 2 |
| Mar 2026 | Therm-a-Rest | 40.5K | 21% | 3 |
| Mar 2026 | Cabeau | 18.1K | 9.4% | 4 |
| Mar 2026 | Trtl | 18.1K | 9.4% | 5 |
| Mar 2026 | J-Pillow | 1.9K | 0.98% | 6 |
| Apr 2026 | Sea to Summit | 74K | 39.7% | 1 |
| Apr 2026 | Eagle Creek | 40.5K | 21.8% | 2 |
| Apr 2026 | Therm-a-Rest | 40.5K | 21.8% | 3 |
| Apr 2026 | Cabeau | 14.8K | 7.9% | 4 |
| Apr 2026 | Trtl | 14.8K | 7.9% | 5 |
| Apr 2026 | J-Pillow | 1.6K | 0.86% | 6 |
| May 2026 | Sea to Summit | 90.5K | 39.7% | 1 |
| May 2026 | Eagle Creek | 49.5K | 21.7% | 2 |
| May 2026 | Therm-a-Rest | 49.5K | 21.7% | 3 |
| May 2026 | Cabeau | 22.2K | 9.7% | 4 |
| May 2026 | Trtl | 14.8K | 6.5% | 5 |
| May 2026 | J-Pillow | 1.6K | 0.7% | 6 |
| Jun 2026 | Sea to Summit | 90.5K | 40.3% | 1 |
| Jun 2026 | Eagle Creek | 49.5K | 22.1% | 2 |
| Jun 2026 | Therm-a-Rest | 49.5K | 22.1% | 3 |
| Jun 2026 | Cabeau | 18.1K | 8.1% | 4 |
| Jun 2026 | Trtl | 14.8K | 6.6% | 5 |
| Jun 2026 | J-Pillow | 1.9K | 0.85% | 6 |
| Jul 2026 | Sea to Summit | 110K | 45.6% | 1 |
| Jul 2026 | Eagle Creek | 49.5K | 20.5% | 2 |
| Jul 2026 | Therm-a-Rest | 49.5K | 20.5% | 3 |
| Jul 2026 | Cabeau | 18.1K | 7.5% | 4 |
| Jul 2026 | Trtl | 12.1K | 5% | 5 |
| Jul 2026 | J-Pillow | 1.9K | 0.79% | 6 |
| Aug 2026 | Sea to Summit | 110K | 44.4% | 1 |
| Aug 2026 | Eagle Creek | 49.5K | 20% | 2 |
| Aug 2026 | Therm-a-Rest | 49.5K | 20% | 3 |
| Aug 2026 | Cabeau | 22.2K | 9% | 4 |
| Aug 2026 | Trtl | 14.8K | 6% | 5 |
| Aug 2026 | J-Pillow | 1.9K | 0.77% | 6 |
| Sep 2026 | Cabeau | — | — | — |
| Sep 2026 | Eagle Creek | — | — | — |
| Sep 2026 | J-Pillow | — | — | — |
| Sep 2026 | Sea to Summit | — | — | — |
| Sep 2026 | Therm-a-Rest | — | — | — |
| Sep 2026 | Trtl | — | — | — |

## What is being compared

- **Cabeau**: Measured on the search term “cabeau”.
- **Eagle Creek**: Measured on the search term “eagle creek”.
- **J-Pillow**: Measured on the search term “j pillow”.
- **Sea to Summit**: Measured on the search term “sea to summit”.
- **Therm-a-Rest**: Measured on the search term “therm-a-rest”.
- **Trtl**: Measured on the search term “trtl”.

- [Cabeau](/demand/global-en/brands/cabeau)
- [Eagle Creek](/demand/global-en/brands/eagle-creek)
- [J-Pillow](/demand/global-en/brands/j-pillow)
- [Sea to Summit](/demand/global-en/brands/sea-to-summit)
- [Therm-a-Rest](/demand/global-en/brands/therm-a-rest)
- [Trtl](/demand/global-en/brands/trtl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among travel pillow brands worldwide?

In August 2026, Sea to Summit was the most searched among travel pillow brands worldwide, with an estimated 110K branded searches and 44.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Travel pillow brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/travel-pillow-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/travel-pillow-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.