---
title: "AXA vs SafetyWing: Which is more popular by branded search?"
description: "Which is more popular in search, AXA or SafetyWing? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/travel-insurance-providers/compare/axa-vs-safetywing"
publisher: "Brandwave"
---

# AXA vs SafetyWing: Which is more popular by branded search?

Which is more popular in search, AXA or SafetyWing? Compare estimated monthly branded-search demand and Share of Search inside the Travel insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AXA and SafetyWing
- **Competitive set**: Travel insurance providers
- **Market**: Global
- **Month measured**: Aug 2026
- **AXA Share of Search**: 92.2%
- **SafetyWing Share of Search**: 3.1%

## Which is more popular in search, AXA or SafetyWing?

- In August 2026, AXA had more branded searches than SafetyWing among travel insurance providers worldwide. AXA was estimated to have 1.2M branded searches compared to SafetyWing’s 40.5K, and held a 92.2% Share of Search versus SafetyWing’s 3.1%.
- AXA was ahead of SafetyWing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide moved from 93.7% to 92.2%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance providers worldwide moved from 2.1% to 3.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

## How did search popularity change for travel insurance providers worldwide in August 2026?

- In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%.
- In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%.

## Month by month

| Month | AXA estimated searches | AXA Share of Search | AXA rank | SafetyWing estimated searches | SafetyWing Share of Search | SafetyWing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 93.7% | 1 | 27.1K | 2.1% | 3 |
| Nov 2025 | 1.2M | 94% | 1 | 27.1K | 2.1% | 3 |
| Dec 2025 | 1.2M | 93.7% | 1 | 27.1K | 2.1% | 3 |
| Jan 2026 | 1.5M | 93.2% | 1 | 33.1K | 2.1% | 3 |
| Feb 2026 | 1.2M | 92.9% | 1 | 33.1K | 2.5% | 3 |
| Mar 2026 | 1.5M | 93.7% | 1 | 33.1K | 2.1% | 3 |
| Apr 2026 | 1.2M | 93.2% | 1 | 33.1K | 2.5% | 3 |
| May 2026 | 1.2M | 93.2% | 1 | 33.1K | 2.5% | 3 |
| Jun 2026 | 1.2M | 93.4% | 1 | 27.1K | 2.1% | 3 |
| Jul 2026 | 1.2M | 93.7% | 1 | 27.1K | 2.1% | 3 |
| Aug 2026 | 1.2M | 92.2% | 1 | 40.5K | 3.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AXA’s and SafetyWing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AXA**: Measured on the search term “axa”.
- **SafetyWing**: Measured on the search term “safetywing”.

- [AXA profile](/demand/global-en/brands/axa)
- [SafetyWing profile](/demand/global-en/brands/safetywing)
- [All travel insurance providers worldwide](/demand/global-en/categories/travel-insurance-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AXA or SafetyWing?

In August 2026, AXA had more branded searches than SafetyWing among travel insurance providers worldwide. AXA was estimated to have 1.2M branded searches compared to SafetyWing’s 40.5K, and held a 92.2% Share of Search versus SafetyWing’s 3.1%.

## Cite this page

Brandwave. "AXA vs SafetyWing: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/travel-insurance-providers/compare/axa-vs-safetywing

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/travel-insurance-providers/compare/axa-vs-safetywing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.