---
title: "Travel insurance providers: Which brands are most popular in search?"
description: "Compare the providers that cover trips. Share of Search among AXA, Cover-More, SafetyWing, World Nomads and Allianz Travel, the travel insurance providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/travel-insurance-providers"
publisher: "Brandwave"
---

# Travel insurance providers: Which brands are most popular in search?

Compare the providers that cover trips. Share of Search among AXA, Cover-More, SafetyWing, World Nomads and Allianz Travel, the travel insurance providers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Travel insurance providers
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: AXA, 92.2%

## Which brand is most popular in search among travel insurance providers worldwide?

- In August 2026, AXA was the most searched among travel insurance providers worldwide, with an estimated 1.2M branded searches and 92.2% estimated Share of Search within this set.
- Cover-More is in 2nd place, 89.1 percentage points behind at 3.1% Share of Search.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide decreased from 93.7% to 92.2%.
- Across the 11 months ending August 2026, Cover-More’s estimated Share of Search among travel insurance providers worldwide increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance providers worldwide increased from 2.1% to 3.1%.
- Across the 11 months ending August 2026, AXA’s estimated Share of Search among travel insurance providers worldwide peaked at 94% in November 2025 and was lowest at 92.2% in August 2026.
- Across the 11 months ending August 2026, SafetyWing’s estimated Share of Search among travel insurance providers worldwide peaked at 3.1% in August 2026 and was lowest at 2.1% in January 2026.
- Across the 11 months ending August 2026, World Nomads and Allianz Travel held steady: their estimated Share of Search among travel insurance providers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [AXA vs Cover-More: compare search popularity](/demand/global-en/compare/axa-vs-cover-more): 92.2% against 3.1% Share of Search.
- [AXA vs SafetyWing: compare search popularity](/demand/global-en/compare/axa-vs-safetywing): 92.2% against 3.1% Share of Search.
- [Cover-More vs SafetyWing: compare search popularity](/demand/global-en/compare/cover-more-vs-safetywing): 3.1% Share of Search each.

## How did search popularity change for travel insurance providers worldwide in August 2026?

- In August 2026, SafetyWing gained estimated Share of Search among travel insurance providers worldwide, from 2.1% to 3.1%.
- In August 2026, Cover-More gained estimated Share of Search among travel insurance providers worldwide, from 2.5% to 3.1%.
- In August 2026, AXA lost estimated Share of Search among travel insurance providers worldwide, from 93.7% to 92.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AXA | 92.2% | 1.2M | 0.0% | AXA |
| 2 | Cover-More | 3.1% | 40.5K | +22.4% | Cover-More |
| 3 | SafetyWing | 3.1% | 40.5K | +49.4% | SafetyWing |
| 4 | World Nomads | 1.7% | 22.2K | 0.0% | World Nomads Group |
| 5 | Allianz Travel | <0.01% | 10 | 0.0% | Allianz Partners |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AXA | 1.2M | 93.7% | 1 |
| Oct 2025 | Cover-More | 33.1K | 2.5% | 2 |
| Oct 2025 | SafetyWing | 27.1K | 2.1% | 3 |
| Oct 2025 | World Nomads | 22.2K | 1.7% | 4 |
| Oct 2025 | Allianz Travel | 10 | <0.01% | 5 |
| Nov 2025 | AXA | 1.2M | 94% | 1 |
| Nov 2025 | Cover-More | 33.1K | 2.5% | 2 |
| Nov 2025 | SafetyWing | 27.1K | 2.1% | 3 |
| Nov 2025 | World Nomads | 18.1K | 1.4% | 4 |
| Nov 2025 | Allianz Travel | 10 | <0.01% | 5 |
| Dec 2025 | AXA | 1.2M | 93.7% | 1 |
| Dec 2025 | Cover-More | 33.1K | 2.5% | 2 |
| Dec 2025 | SafetyWing | 27.1K | 2.1% | 3 |
| Dec 2025 | World Nomads | 22.2K | 1.7% | 4 |
| Dec 2025 | Allianz Travel | 0 | 0% | 5 |
| Jan 2026 | AXA | 1.5M | 93.2% | 1 |
| Jan 2026 | Cover-More | 49.5K | 3.1% | 2 |
| Jan 2026 | SafetyWing | 33.1K | 2.1% | 3 |
| Jan 2026 | World Nomads | 27.1K | 1.7% | 4 |
| Jan 2026 | Allianz Travel | 10 | <0.01% | 5 |
| Feb 2026 | AXA | 1.2M | 92.9% | 1 |
| Feb 2026 | Cover-More | 33.1K | 2.5% | 2 |
| Feb 2026 | SafetyWing | 33.1K | 2.5% | 3 |
| Feb 2026 | World Nomads | 27.1K | 2.1% | 4 |
| Feb 2026 | Allianz Travel | 10 | <0.01% | 5 |
| Mar 2026 | AXA | 1.5M | 93.7% | 1 |
| Mar 2026 | Cover-More | 40.5K | 2.5% | 2 |
| Mar 2026 | SafetyWing | 33.1K | 2.1% | 3 |
| Mar 2026 | World Nomads | 27.1K | 1.7% | 4 |
| Mar 2026 | Allianz Travel | 10 | <0.01% | 5 |
| Apr 2026 | AXA | 1.2M | 93.2% | 1 |
| Apr 2026 | Cover-More | 33.1K | 2.5% | 2 |
| Apr 2026 | SafetyWing | 33.1K | 2.5% | 3 |
| Apr 2026 | World Nomads | 22.2K | 1.7% | 4 |
| Apr 2026 | Allianz Travel | 10 | <0.01% | 5 |
| May 2026 | AXA | 1.2M | 93.2% | 1 |
| May 2026 | Cover-More | 33.1K | 2.5% | 2 |
| May 2026 | SafetyWing | 33.1K | 2.5% | 3 |
| May 2026 | World Nomads | 22.2K | 1.7% | 4 |
| May 2026 | Allianz Travel | 0 | 0% | 5 |
| Jun 2026 | AXA | 1.2M | 93.4% | 1 |
| Jun 2026 | Cover-More | 40.5K | 3.1% | 2 |
| Jun 2026 | SafetyWing | 27.1K | 2.1% | 3 |
| Jun 2026 | World Nomads | 18.1K | 1.4% | 4 |
| Jun 2026 | Allianz Travel | 10 | <0.01% | 5 |
| Jul 2026 | AXA | 1.2M | 93.7% | 1 |
| Jul 2026 | Cover-More | 33.1K | 2.5% | 2 |
| Jul 2026 | SafetyWing | 27.1K | 2.1% | 3 |
| Jul 2026 | World Nomads | 22.2K | 1.7% | 4 |
| Jul 2026 | Allianz Travel | 10 | <0.01% | 5 |
| Aug 2026 | AXA | 1.2M | 92.2% | 1 |
| Aug 2026 | Cover-More | 40.5K | 3.1% | 2 |
| Aug 2026 | SafetyWing | 40.5K | 3.1% | 3 |
| Aug 2026 | World Nomads | 22.2K | 1.7% | 4 |
| Aug 2026 | Allianz Travel | 10 | <0.01% | 5 |
| Sep 2026 | Allianz Travel | — | — | — |
| Sep 2026 | AXA | — | — | — |
| Sep 2026 | Cover-More | — | — | — |
| Sep 2026 | SafetyWing | — | — | — |
| Sep 2026 | World Nomads | — | — | — |

## What is being compared

- **Allianz Travel**: Measured on the search term “worldcare nz”.
- **AXA**: Measured on the search term “axa”.
- **Cover-More**: Measured on the search term “cover-more”.
- **SafetyWing**: Measured on the search term “safetywing”.
- **World Nomads**: Measured on the search term “world nomads”.

- [Allianz Travel](/demand/global-en/brands/allianz-travel)
- [AXA](/demand/global-en/brands/axa)
- [Cover-More](/demand/global-en/brands/cover-more)
- [SafetyWing](/demand/global-en/brands/safetywing)
- [World Nomads](/demand/global-en/brands/world-nomads)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among travel insurance providers worldwide?

In August 2026, AXA was the most searched among travel insurance providers worldwide, with an estimated 1.2M branded searches and 92.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Travel insurance providers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/travel-insurance-providers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/travel-insurance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.