--- title: "Travel guide platforms: Which brands are most popular in search?" description: "Compare the platforms people research destinations on. Share of Search among Tripadvisor, Time Out, Lonely Planet, Wikivoyage and Culture Trip, the travel guide platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/travel-guide-platforms" publisher: "Brandwave" --- # Travel guide platforms: Which brands are most popular in search? Compare the platforms people research destinations on. Share of Search among Tripadvisor, Time Out, Lonely Planet, Wikivoyage and Culture Trip, the travel guide platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Travel guide platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Tripadvisor, 94.2% ## Which brand is most popular in search among travel guide platforms worldwide? - In August 2026, Tripadvisor was the most searched among travel guide platforms worldwide, with an estimated 5M branded searches and 94.2% estimated Share of Search within this set. - Time Out is in 2nd place, 90.4 percentage points behind at 3.8% Share of Search. - Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide increased from 92% to 94.2%. - Across the 11 months ending August 2026, Time Out’s estimated Share of Search among travel guide platforms worldwide decreased from 4.5% to 3.8%. - Across the 11 months ending August 2026, Lonely Planet’s estimated Share of Search among travel guide platforms worldwide decreased from 3% to 1.7%. - Across the 11 months ending August 2026, Tripadvisor’s estimated Share of Search among travel guide platforms worldwide peaked at 94.2% in June 2026 and was lowest at 89.8% in March 2026. - Across the 11 months ending August 2026, Time Out’s estimated Share of Search among travel guide platforms worldwide peaked at 5.5% in January 2026 and was lowest at 3.8% in May 2026. - Across the 11 months ending August 2026, Lonely Planet’s estimated Share of Search among travel guide platforms worldwide peaked at 5.4% in March 2026 and was lowest at 1.7% in June 2026. - Across the 11 months ending August 2026, Wikivoyage and Culture Trip held steady: their estimated Share of Search among travel guide platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Tripadvisor vs Time Out: compare search popularity](/demand/global-en/compare/time-out-vs-tripadvisor): 94.2% against 3.8% Share of Search. ## How did search popularity change for travel guide platforms worldwide in August 2026? - Estimated monthly branded searches for Tripadvisor worldwide rose 22.2% over 11 measured months, from 4.1M to 5M in August 2026. - Estimated monthly branded searches for Culture Trip worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026. - Estimated monthly branded searches for Lonely Planet worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. - Estimated monthly branded searches for Wikivoyage worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tripadvisor | 94.2% | 5M | 0.0% | Tripadvisor | | 2 | Time Out | 3.8% | 201K | 0.0% | Time Out | | 3 | Lonely Planet | 1.7% | 90.5K | -17.7% | Lonely Planet | | 4 | Wikivoyage | 0.23% | 12.1K | -18.2% | Wikivoyage | | 5 | Culture Trip | 0.05% | 2.9K | 0.0% | Culture Trip | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tripadvisor | 4.1M | 92% | 1 | | Oct 2025 | Time Out | 201K | 4.5% | 2 | | Oct 2025 | Lonely Planet | 135K | 3% | 3 | | Oct 2025 | Wikivoyage | 14.8K | 0.33% | 4 | | Oct 2025 | Culture Trip | 4.4K | 0.1% | 5 | | Nov 2025 | Tripadvisor | 4.1M | 91.4% | 1 | | Nov 2025 | Time Out | 201K | 4.5% | 2 | | Nov 2025 | Lonely Planet | 165K | 3.7% | 3 | | Nov 2025 | Wikivoyage | 14.8K | 0.33% | 4 | | Nov 2025 | Culture Trip | 3.6K | 0.08% | 5 | | Dec 2025 | Tripadvisor | 3.4M | 90.5% | 1 | | Dec 2025 | Time Out | 201K | 5.4% | 2 | | Dec 2025 | Lonely Planet | 135K | 3.6% | 3 | | Dec 2025 | Wikivoyage | 14.8K | 0.4% | 4 | | Dec 2025 | Culture Trip | 2.9K | 0.08% | 5 | | Jan 2026 | Tripadvisor | 4.1M | 91% | 1 | | Jan 2026 | Time Out | 246K | 5.5% | 2 | | Jan 2026 | Lonely Planet | 135K | 3% | 3 | | Jan 2026 | Wikivoyage | 18.1K | 0.4% | 4 | | Jan 2026 | Culture Trip | 3.6K | 0.08% | 5 | | Feb 2026 | Tripadvisor | 4.1M | 92% | 1 | | Feb 2026 | Time Out | 201K | 4.5% | 2 | | Feb 2026 | Lonely Planet | 135K | 3% | 3 | | Feb 2026 | Wikivoyage | 18.1K | 0.41% | 4 | | Feb 2026 | Culture Trip | 3.6K | 0.08% | 5 | | Mar 2026 | Tripadvisor | 4.1M | 89.8% | 1 | | Mar 2026 | Lonely Planet | 246K | 5.4% | 2 | | Mar 2026 | Time Out | 201K | 4.4% | 3 | | Mar 2026 | Wikivoyage | 12.1K | 0.27% | 4 | | Mar 2026 | Culture Trip | 3.6K | 0.08% | 5 | | Apr 2026 | Tripadvisor | 4.1M | 91.5% | 1 | | Apr 2026 | Time Out | 201K | 4.5% | 2 | | Apr 2026 | Lonely Planet | 165K | 3.7% | 3 | | Apr 2026 | Wikivoyage | 12.1K | 0.27% | 4 | | Apr 2026 | Culture Trip | 3.6K | 0.08% | 5 | | May 2026 | Tripadvisor | 5M | 93.8% | 1 | | May 2026 | Time Out | 201K | 3.8% | 2 | | May 2026 | Lonely Planet | 110K | 2.1% | 3 | | May 2026 | Wikivoyage | 14.8K | 0.28% | 4 | | May 2026 | Culture Trip | 3.6K | 0.07% | 5 | | Jun 2026 | Tripadvisor | 5M | 94.2% | 1 | | Jun 2026 | Time Out | 201K | 3.8% | 2 | | Jun 2026 | Lonely Planet | 90.5K | 1.7% | 3 | | Jun 2026 | Wikivoyage | 12.1K | 0.23% | 4 | | Jun 2026 | Culture Trip | 2.9K | 0.05% | 5 | | Jul 2026 | Tripadvisor | 5M | 93.8% | 1 | | Jul 2026 | Time Out | 201K | 3.8% | 2 | | Jul 2026 | Lonely Planet | 110K | 2.1% | 3 | | Jul 2026 | Wikivoyage | 14.8K | 0.28% | 4 | | Jul 2026 | Culture Trip | 2.9K | 0.05% | 5 | | Aug 2026 | Tripadvisor | 5M | 94.2% | 1 | | Aug 2026 | Time Out | 201K | 3.8% | 2 | | Aug 2026 | Lonely Planet | 90.5K | 1.7% | 3 | | Aug 2026 | Wikivoyage | 12.1K | 0.23% | 4 | | Aug 2026 | Culture Trip | 2.9K | 0.05% | 5 | | Sep 2026 | Culture Trip | — | — | — | | Sep 2026 | Lonely Planet | — | — | — | | Sep 2026 | Time Out | — | — | — | | Sep 2026 | Tripadvisor | — | — | — | | Sep 2026 | Wikivoyage | — | — | — | ## What is being compared - **Culture Trip**: Measured on the search term “culture trip”. - **Lonely Planet**: Measured on the search term “lonely planet”. - **Time Out**: Measured on the search term “time out”. - **Tripadvisor**: Measured on the search term “tripadvisor”. - **Wikivoyage**: Measured on the search term “wikivoyage”. - [Culture Trip](/demand/global-en/brands/culture-trip) - [Lonely Planet](/demand/global-en/brands/lonely-planet) - [Time Out](/demand/global-en/brands/time-out) - [Tripadvisor](/demand/global-en/brands/tripadvisor) - [Wikivoyage](/demand/global-en/brands/wikivoyage) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among travel guide platforms worldwide? In August 2026, Tripadvisor was the most searched among travel guide platforms worldwide, with an estimated 5M branded searches and 94.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Travel guide platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/travel-guide-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/travel-guide-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.