---
title: "Kayak vs Trip.com: Which is more popular by branded search?"
description: "Which is more popular in search, Kayak or Trip.com? Compare estimated monthly branded-search demand and Share of Search inside the Travel booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/travel-booking-platforms/compare/kayak-travel-vs-trip-com"
publisher: "Brandwave"
---

# Kayak vs Trip.com: Which is more popular by branded search?

Which is more popular in search, Kayak or Trip.com? Compare estimated monthly branded-search demand and Share of Search inside the Travel booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kayak and Trip.com
- **Competitive set**: Travel booking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Kayak Share of Search**: 0.05%
- **Trip.com Share of Search**: 7.4%

## Which is more popular in search, Kayak or Trip.com?

- In August 2026, Trip.com had more branded searches than Kayak among travel booking platforms worldwide. Trip.com was estimated to have 1.2M branded searches compared to Kayak’s 8.1K, and held a 7.4% Share of Search versus Kayak’s 0.05%.
- Trip.com was ahead of Kayak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kayak’s estimated Share of Search among travel booking platforms worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Trip.com’s estimated Share of Search among travel booking platforms worldwide moved from 6.1% to 7.4%, and its estimated monthly branded searches moved from 823K to 1.2M.

## How did search popularity change for travel booking platforms worldwide in August 2026?

- In August 2026, Trip.com gained estimated Share of Search among travel booking platforms worldwide, from 6.6% to 7.4%.

## Month by month

| Month | Kayak estimated searches | Kayak Share of Search | Kayak rank | Trip.com estimated searches | Trip.com Share of Search | Trip.com rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 0.06% | 5 | 823K | 6.1% | 3 |
| Nov 2025 | 6.6K | 0.05% | 5 | 673K | 5.1% | 3 |
| Dec 2025 | 6.6K | 0.05% | 5 | 673K | 5.1% | 3 |
| Jan 2026 | 6.6K | 0.04% | 5 | 823K | 5.1% | 3 |
| Feb 2026 | 8.1K | 0.05% | 5 | 673K | 4.5% | 3 |
| Mar 2026 | 12.1K | 0.08% | 5 | 1M | 6.6% | 3 |
| Apr 2026 | 9.9K | 0.07% | 5 | 823K | 5.5% | 3 |
| May 2026 | 9.9K | 0.06% | 5 | 823K | 5.1% | 3 |
| Jun 2026 | 8.1K | 0.05% | 5 | 823K | 5.5% | 3 |
| Jul 2026 | 8.1K | 0.05% | 5 | 1M | 6.6% | 3 |
| Aug 2026 | 8.1K | 0.05% | 5 | 1.2M | 7.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kayak’s and Trip.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kayak**: Measured on the search term “kayak travel”.
- **Trip.com**: Measured on the search term “trip.com”.

- [Kayak profile](/demand/global-en/brands/kayak-travel)
- [Trip.com profile](/demand/global-en/brands/trip-com)
- [All travel booking platforms worldwide](/demand/global-en/categories/travel-booking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kayak or Trip.com?

In August 2026, Trip.com had more branded searches than Kayak among travel booking platforms worldwide. Trip.com was estimated to have 1.2M branded searches compared to Kayak’s 8.1K, and held a 7.4% Share of Search versus Kayak’s 0.05%.

## Cite this page

Brandwave. "Kayak vs Trip.com: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/travel-booking-platforms/compare/kayak-travel-vs-trip-com

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/travel-booking-platforms/compare/kayak-travel-vs-trip-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.