---
title: "Booking.com vs Kayak: Which is more popular by branded search?"
description: "Which is more popular in search, Booking.com or Kayak? Compare estimated monthly branded-search demand and Share of Search inside the Travel booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/travel-booking-platforms/compare/booking-com-vs-kayak-travel"
publisher: "Brandwave"
---

# Booking.com vs Kayak: Which is more popular by branded search?

Which is more popular in search, Booking.com or Kayak? Compare estimated monthly branded-search demand and Share of Search inside the Travel booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Booking.com and Kayak
- **Competitive set**: Travel booking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Booking.com Share of Search**: 0.45%
- **Kayak Share of Search**: 0.05%

## Which is more popular in search, Booking.com or Kayak?

- In August 2026, Booking.com had more branded searches than Kayak among travel booking platforms worldwide. Booking.com was estimated to have 74K branded searches compared to Kayak’s 8.1K, and held a 0.45% Share of Search versus Kayak’s 0.05%.
- Booking.com was ahead of Kayak in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among travel booking platforms worldwide moved from 0.55% to 0.45%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Kayak’s estimated Share of Search among travel booking platforms worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 8.1K.

## How did search popularity change for travel booking platforms worldwide in August 2026?

Neither Booking.com nor Kayak moved beyond provider rounding among travel booking platforms in Aug 2026.

## Month by month

| Month | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | Kayak estimated searches | Kayak Share of Search | Kayak rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 0.55% | 4 | 8.1K | 0.06% | 5 |
| Nov 2025 | 74K | 0.56% | 4 | 6.6K | 0.05% | 5 |
| Dec 2025 | 74K | 0.56% | 4 | 6.6K | 0.05% | 5 |
| Jan 2026 | 74K | 0.46% | 4 | 6.6K | 0.04% | 5 |
| Feb 2026 | 60.5K | 0.41% | 4 | 8.1K | 0.05% | 5 |
| Mar 2026 | 74K | 0.49% | 4 | 12.1K | 0.08% | 5 |
| Apr 2026 | 74K | 0.49% | 4 | 9.9K | 0.07% | 5 |
| May 2026 | 74K | 0.46% | 4 | 9.9K | 0.06% | 5 |
| Jun 2026 | 74K | 0.49% | 4 | 8.1K | 0.05% | 5 |
| Jul 2026 | 74K | 0.49% | 4 | 8.1K | 0.05% | 5 |
| Aug 2026 | 74K | 0.45% | 4 | 8.1K | 0.05% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Booking.com’s and Kayak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Booking.com**: Measured on the search term “bookingcom”.
- **Kayak**: Measured on the search term “kayak travel”.

- [Booking.com profile](/demand/global-en/brands/booking-com)
- [Kayak profile](/demand/global-en/brands/kayak-travel)
- [All travel booking platforms worldwide](/demand/global-en/categories/travel-booking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Booking.com or Kayak?

In August 2026, Booking.com had more branded searches than Kayak among travel booking platforms worldwide. Booking.com was estimated to have 74K branded searches compared to Kayak’s 8.1K, and held a 0.45% Share of Search versus Kayak’s 0.05%.

## Cite this page

Brandwave. "Booking.com vs Kayak: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/travel-booking-platforms/compare/booking-com-vs-kayak-travel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/travel-booking-platforms/compare/booking-com-vs-kayak-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.