--- title: "Travel booking platforms: Which brands are most popular in search?" description: "Compare the sites people book trips on. Share of Search among Expedia, Agoda, Trip.com, Booking.com and Kayak, the travel booking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/travel-booking-platforms" publisher: "Brandwave" --- # Travel booking platforms: Which brands are most popular in search? Compare the sites people book trips on. Share of Search among Expedia, Agoda, Trip.com, Booking.com and Kayak, the travel booking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Travel booking platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Expedia, 55.2% ## Which brand is most popular in search among travel booking platforms worldwide? - In August 2026, Expedia was the most searched among travel booking platforms worldwide, with an estimated 9.1M branded searches and 55.2% estimated Share of Search within this set. - Agoda is in 2nd place, 18.2 percentage points behind at 37% Share of Search. - Across the 11 months ending August 2026, Expedia’s estimated Share of Search among travel booking platforms worldwide decreased from 55.9% to 55.2%. - Across the 11 months ending August 2026, Trip.com’s estimated Share of Search among travel booking platforms worldwide increased from 6.1% to 7.4%. - Across the 11 months ending August 2026, Expedia’s estimated Share of Search among travel booking platforms worldwide peaked at 61.4% in February 2026 and was lowest at 55.2% in August 2026. - Across the 11 months ending August 2026, Agoda’s estimated Share of Search among travel booking platforms worldwide peaked at 37.9% in January 2026 and was lowest at 32.8% in March 2026. - Across the 11 months ending August 2026, Trip.com’s estimated Share of Search among travel booking platforms worldwide peaked at 7.4% in August 2026 and was lowest at 4.5% in February 2026. - Across the 11 months ending August 2026, Agoda, Booking.com and Kayak held steady: their estimated Share of Search among travel booking platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Expedia vs Agoda: compare search popularity](/demand/global-en/compare/agoda-vs-expedia): 55.2% against 37% Share of Search. - [Expedia vs Trip.com: compare search popularity](/demand/global-en/compare/expedia-vs-trip-com): 55.2% against 7.4% Share of Search. - [Agoda vs Trip.com: compare search popularity](/demand/global-en/compare/agoda-vs-trip-com): 37% against 7.4% Share of Search. ## How did search popularity change for travel booking platforms worldwide in August 2026? - In August 2026, Agoda gained estimated Share of Search among travel booking platforms worldwide, from 32.8% to 37%. - In August 2026, Trip.com gained estimated Share of Search among travel booking platforms worldwide, from 6.6% to 7.4%. - In August 2026, Expedia lost estimated Share of Search among travel booking platforms worldwide, from 60% to 55.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Expedia | 55.2% | 9.1M | 0.0% | Expedia Group | | 2 | Agoda | 37% | 6.1M | +22.4% | Booking Holdings | | 3 | Trip.com | 7.4% | 1.2M | +22.0% | Trip.com Group | | 4 | Booking.com | 0.45% | 74K | 0.0% | Booking Holdings | | 5 | Kayak | 0.05% | 8.1K | 0.0% | Kayak | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Expedia | 7.5M | 55.9% | 1 | | Oct 2025 | Agoda | 5M | 37.4% | 2 | | Oct 2025 | Trip.com | 823K | 6.1% | 3 | | Oct 2025 | Booking.com | 74K | 0.55% | 4 | | Oct 2025 | Kayak | 8.1K | 0.06% | 5 | | Nov 2025 | Expedia | 7.5M | 56.5% | 1 | | Nov 2025 | Agoda | 5M | 37.8% | 2 | | Nov 2025 | Trip.com | 673K | 5.1% | 3 | | Nov 2025 | Booking.com | 74K | 0.56% | 4 | | Nov 2025 | Kayak | 6.6K | 0.05% | 5 | | Dec 2025 | Expedia | 7.5M | 56.5% | 1 | | Dec 2025 | Agoda | 5M | 37.8% | 2 | | Dec 2025 | Trip.com | 673K | 5.1% | 3 | | Dec 2025 | Booking.com | 74K | 0.56% | 4 | | Dec 2025 | Kayak | 6.6K | 0.05% | 5 | | Jan 2026 | Expedia | 9.1M | 56.5% | 1 | | Jan 2026 | Agoda | 6.1M | 37.9% | 2 | | Jan 2026 | Trip.com | 823K | 5.1% | 3 | | Jan 2026 | Booking.com | 74K | 0.46% | 4 | | Jan 2026 | Kayak | 6.6K | 0.04% | 5 | | Feb 2026 | Expedia | 9.1M | 61.4% | 1 | | Feb 2026 | Agoda | 5M | 33.6% | 2 | | Feb 2026 | Trip.com | 673K | 4.5% | 3 | | Feb 2026 | Booking.com | 60.5K | 0.41% | 4 | | Feb 2026 | Kayak | 8.1K | 0.05% | 5 | | Mar 2026 | Expedia | 9.1M | 60% | 1 | | Mar 2026 | Agoda | 5M | 32.8% | 2 | | Mar 2026 | Trip.com | 1M | 6.6% | 3 | | Mar 2026 | Booking.com | 74K | 0.49% | 4 | | Mar 2026 | Kayak | 12.1K | 0.08% | 5 | | Apr 2026 | Expedia | 9.1M | 60.7% | 1 | | Apr 2026 | Agoda | 5M | 33.2% | 2 | | Apr 2026 | Trip.com | 823K | 5.5% | 3 | | Apr 2026 | Booking.com | 74K | 0.49% | 4 | | Apr 2026 | Kayak | 9.9K | 0.07% | 5 | | May 2026 | Expedia | 9.1M | 56.5% | 1 | | May 2026 | Agoda | 6.1M | 37.9% | 2 | | May 2026 | Trip.com | 823K | 5.1% | 3 | | May 2026 | Booking.com | 74K | 0.46% | 4 | | May 2026 | Kayak | 9.9K | 0.06% | 5 | | Jun 2026 | Expedia | 9.1M | 60.8% | 1 | | Jun 2026 | Agoda | 5M | 33.2% | 2 | | Jun 2026 | Trip.com | 823K | 5.5% | 3 | | Jun 2026 | Booking.com | 74K | 0.49% | 4 | | Jun 2026 | Kayak | 8.1K | 0.05% | 5 | | Jul 2026 | Expedia | 9.1M | 60% | 1 | | Jul 2026 | Agoda | 5M | 32.8% | 2 | | Jul 2026 | Trip.com | 1M | 6.6% | 3 | | Jul 2026 | Booking.com | 74K | 0.49% | 4 | | Jul 2026 | Kayak | 8.1K | 0.05% | 5 | | Aug 2026 | Expedia | 9.1M | 55.2% | 1 | | Aug 2026 | Agoda | 6.1M | 37% | 2 | | Aug 2026 | Trip.com | 1.2M | 7.4% | 3 | | Aug 2026 | Booking.com | 74K | 0.45% | 4 | | Aug 2026 | Kayak | 8.1K | 0.05% | 5 | | Sep 2026 | Agoda | — | — | — | | Sep 2026 | Booking.com | — | — | — | | Sep 2026 | Expedia | — | — | — | | Sep 2026 | Kayak | — | — | — | | Sep 2026 | Trip.com | — | — | — | ## What is being compared - **Agoda**: Measured on the search term “agoda”. - **Booking.com**: Measured on the search term “bookingcom”. - **Expedia**: Measured on the search term “expedia”. - **Kayak**: Measured on the search term “kayak travel”. - **Trip.com**: Measured on the search term “trip.com”. - [Agoda](/demand/global-en/brands/agoda) - [Booking.com](/demand/global-en/brands/booking-com) - [Expedia](/demand/global-en/brands/expedia) - [Kayak](/demand/global-en/brands/kayak-travel) - [Trip.com](/demand/global-en/brands/trip-com) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among travel booking platforms worldwide? In August 2026, Expedia was the most searched among travel booking platforms worldwide, with an estimated 9.1M branded searches and 55.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Travel booking platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/travel-booking-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/travel-booking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.