---
title: "Travel backpack brands: Which brands are most popular in search?"
description: "Compare brands that offer backpacks for travel. Share of Search among Bellroy, Peak Design, Aer, NOMATIC and Tortuga, the travel backpack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/travel-backpack-brands"
publisher: "Brandwave"
---

# Travel backpack brands: Which brands are most popular in search?

Compare brands that offer backpacks for travel. Share of Search among Bellroy, Peak Design, Aer, NOMATIC and Tortuga, the travel backpack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Travel backpack brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bellroy, 47.5%

## Which brand is most popular in search among travel backpack brands worldwide?

- In August 2026, Bellroy was the most searched among travel backpack brands worldwide, with an estimated 274K branded searches and 47.5% estimated Share of Search within this set.
- Peak Design is in 2nd place, 10.9 percentage points behind at 36.6% Share of Search.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide increased from 42.6% to 47.5%.
- Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among travel backpack brands worldwide decreased from 40.9% to 36.6%.
- Across the 11 months ending August 2026, Aer’s estimated Share of Search among travel backpack brands worldwide increased from 6% to 8.1%.
- Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among travel backpack brands worldwide decreased from 9.1% to 6.6%.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among travel backpack brands worldwide peaked at 47.5% in July 2026 and was lowest at 42% in February 2026.
- Across the 11 months ending August 2026, Peak Design’s estimated Share of Search among travel backpack brands worldwide peaked at 41.1% in November 2025 and was lowest at 36% in July 2026.
- Across the 11 months ending August 2026, Aer’s estimated Share of Search among travel backpack brands worldwide peaked at 8.1% in August 2026 and was lowest at 5.6% in December 2025.
- Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among travel backpack brands worldwide peaked at 9.7% in February 2026 and was lowest at 6.6% in August 2026.
- Across the 11 months ending August 2026, Aer rose from 4th to 3rd among travel backpack brands worldwide.
- Across the 11 months ending August 2026, NOMATIC fell from 3rd to 4th among travel backpack brands worldwide.
- Across the 11 months ending August 2026, Tortuga held steady: its estimated Share of Search among travel backpack brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bellroy vs Peak Design: compare search popularity](/demand/global-en/compare/bellroy-vs-peak-design): 47.5% against 36.6% Share of Search.
- [Bellroy vs Aer: compare search popularity](/demand/global-en/compare/aer-bags-vs-bellroy): 47.5% against 8.1% Share of Search.
- [Bellroy vs NOMATIC: compare search popularity](/demand/global-en/compare/bellroy-vs-nomatic): 47.5% against 6.6% Share of Search.
- [Peak Design vs Aer: compare search popularity](/demand/global-en/compare/aer-bags-vs-peak-design): 36.6% against 8.1% Share of Search.
- [Peak Design vs NOMATIC: compare search popularity](/demand/global-en/compare/nomatic-vs-peak-design): 36.6% against 6.6% Share of Search.
- [Aer vs NOMATIC: compare search popularity](/demand/global-en/compare/aer-bags-vs-nomatic): 8.1% against 6.6% Share of Search.

## How did search popularity change for travel backpack brands worldwide in August 2026?

- In August 2026, Peak Design gained estimated Share of Search among travel backpack brands worldwide, from 36% to 36.6%.
- Estimated monthly branded searches for Aer worldwide rose 51.3% over 11 measured months, from 31.1K to 47K in August 2026.
- Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.
- Estimated monthly branded searches for NOMATIC worldwide fell 19.3% over 11 measured months, from 46.9K to 37.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bellroy | 47.5% | 274K | +19.7% | Bellroy |
| 2 | Peak Design | 36.6% | 211K | +21.9% | Peak Design |
| 3 | Aer | 8.1% | 47K | +22.1% | Aer |
| 4 | NOMATIC | 6.6% | 37.9K | +12.3% | NOMATIC |
| 5 | Tortuga | 1.2% | 7K | 0.0% | Tortuga |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bellroy | 220K | 42.6% | 1 |
| Oct 2025 | Peak Design | 211K | 40.9% | 2 |
| Oct 2025 | NOMATIC | 46.9K | 9.1% | 3 |
| Oct 2025 | Aer | 31.1K | 6% | 4 |
| Oct 2025 | Tortuga | 7K | 1.4% | 5 |
| Nov 2025 | Bellroy | 270K | 42.4% | 1 |
| Nov 2025 | Peak Design | 261K | 41.1% | 2 |
| Nov 2025 | NOMATIC | 50.5K | 7.9% | 3 |
| Nov 2025 | Aer | 45.3K | 7.1% | 4 |
| Nov 2025 | Tortuga | 9K | 1.4% | 5 |
| Dec 2025 | Bellroy | 269K | 47.5% | 1 |
| Dec 2025 | Peak Design | 214K | 37.7% | 2 |
| Dec 2025 | NOMATIC | 46.4K | 8.2% | 3 |
| Dec 2025 | Aer | 31.7K | 5.6% | 4 |
| Dec 2025 | Tortuga | 6.3K | 1.1% | 5 |
| Jan 2026 | Bellroy | 220K | 42.3% | 1 |
| Jan 2026 | Peak Design | 211K | 40.6% | 2 |
| Jan 2026 | NOMATIC | 50.3K | 9.7% | 3 |
| Jan 2026 | Aer | 31.7K | 6.1% | 4 |
| Jan 2026 | Tortuga | 6.8K | 1.3% | 5 |
| Feb 2026 | Bellroy | 184K | 42% | 1 |
| Feb 2026 | Peak Design | 174K | 39.6% | 2 |
| Feb 2026 | NOMATIC | 42.7K | 9.7% | 3 |
| Feb 2026 | Aer | 31K | 7.1% | 4 |
| Feb 2026 | Tortuga | 7.3K | 1.7% | 5 |
| Mar 2026 | Bellroy | 224K | 42.9% | 1 |
| Mar 2026 | Peak Design | 214K | 40.9% | 2 |
| Mar 2026 | Aer | 39.6K | 7.6% | 3 |
| Mar 2026 | NOMATIC | 38K | 7.3% | 4 |
| Mar 2026 | Tortuga | 7.3K | 1.4% | 5 |
| Apr 2026 | Bellroy | 224K | 46.9% | 1 |
| Apr 2026 | Peak Design | 175K | 36.6% | 2 |
| Apr 2026 | NOMATIC | 37.7K | 7.9% | 3 |
| Apr 2026 | Aer | 33.6K | 7% | 4 |
| Apr 2026 | Tortuga | 7.8K | 1.6% | 5 |
| May 2026 | Bellroy | 224K | 43% | 1 |
| May 2026 | Peak Design | 211K | 40.5% | 2 |
| May 2026 | Aer | 39.6K | 7.6% | 3 |
| May 2026 | NOMATIC | 37.7K | 7.2% | 4 |
| May 2026 | Tortuga | 8.5K | 1.6% | 5 |
| Jun 2026 | Bellroy | 224K | 43.1% | 1 |
| Jun 2026 | Peak Design | 211K | 40.6% | 2 |
| Jun 2026 | Aer | 38.5K | 7.4% | 3 |
| Jun 2026 | NOMATIC | 37.9K | 7.3% | 4 |
| Jun 2026 | Tortuga | 8.5K | 1.6% | 5 |
| Jul 2026 | Bellroy | 229K | 47.5% | 1 |
| Jul 2026 | Peak Design | 173K | 36% | 2 |
| Jul 2026 | Aer | 38.5K | 8% | 3 |
| Jul 2026 | NOMATIC | 33.7K | 7% | 4 |
| Jul 2026 | Tortuga | 7K | 1.5% | 5 |
| Aug 2026 | Bellroy | 274K | 47.5% | 1 |
| Aug 2026 | Peak Design | 211K | 36.6% | 2 |
| Aug 2026 | Aer | 47K | 8.1% | 3 |
| Aug 2026 | NOMATIC | 37.9K | 6.6% | 4 |
| Aug 2026 | Tortuga | 7K | 1.2% | 5 |
| Sep 2026 | Aer | — | — | — |
| Sep 2026 | Bellroy | — | — | — |
| Sep 2026 | NOMATIC | — | — | — |
| Sep 2026 | Peak Design | — | — | — |
| Sep 2026 | Tortuga | — | — | — |

## What is being compared

- **Aer**: Measured on the search terms “aer backpack”, “aer travel backpack”, “aer travel pack”, “aersf com” and “travel backpack aer”, summed into one figure.
- **Bellroy**: Measured on the search terms “bellroy”, “bellroy backpack”, “bellroy com”, “bellroy travel backpack” and “travel backpack bellroy”, summed into one figure.
- **NOMATIC**: Measured on the search terms “nomatic”, “nomatic backpack”, “nomatic com”, “nomatic travel backpack” and “travel backpack nomatic”, summed into one figure.
- **Peak Design**: Measured on the search terms “peak design”, “peak design travel backpack”, “peakdesign”, “peakdesign com” and “travel backpack peak design”, summed into one figure.
- **Tortuga**: Measured on the search terms “tortuga backpack”, “tortuga travel backpack” and “tortugabackpacks com”, summed into one figure.

- [Aer](/demand/global-en/brands/aer-bags)
- [Bellroy](/demand/global-en/brands/bellroy)
- [NOMATIC](/demand/global-en/brands/nomatic)
- [Peak Design](/demand/global-en/brands/peak-design)
- [Tortuga](/demand/global-en/brands/tortuga-backpacks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among travel backpack brands worldwide?

In August 2026, Bellroy was the most searched among travel backpack brands worldwide, with an estimated 274K branded searches and 47.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Travel backpack brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/travel-backpack-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/travel-backpack-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.