---
title: "Brabantia vs Joseph Joseph: Which is searched more?"
description: "Which is more popular in search, Brabantia or Joseph Joseph? Compare estimated monthly branded-search demand and Share of Search inside the Trash can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/trash-can-brands/compare/brabantia-vs-joseph-joseph"
publisher: "Brandwave"
---

# Brabantia vs Joseph Joseph: Which is searched more?

Which is more popular in search, Brabantia or Joseph Joseph? Compare estimated monthly branded-search demand and Share of Search inside the Trash can brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brabantia and Joseph Joseph
- **Competitive set**: Trash can brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brabantia Share of Search**: 50%
- **Joseph Joseph Share of Search**: 50%

## Which is more popular in search, Brabantia or Joseph Joseph?

- In September 2026, Brabantia and Joseph Joseph were level on Share of Search among trash can brands worldwide, with an estimated 110K branded searches each, at 50% estimated Share of Search each.
- The lead changed hands 2 times in the 12 months ending September 2026: Brabantia took it in May 2026, Joseph Joseph took it in June 2026.
- Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among trash can brands worldwide moved from 40.1% to 50%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among trash can brands worldwide moved from 59.8% to 50%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for trash can brands worldwide in September 2026?

- Estimated monthly branded searches for Brabantia worldwide rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026.
- Estimated monthly branded searches for Joseph Joseph worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Month by month

| Month | Brabantia estimated searches | Brabantia Share of Search | Brabantia rank | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 40.1% | 2 | 135K | 59.8% | 1 |
| Nov 2025 | 110K | 40% | 2 | 165K | 60% | 1 |
| Dec 2025 | 90.5K | 35.4% | 2 | 165K | 64.6% | 1 |
| Jan 2026 | 110K | 40% | 2 | 165K | 60% | 1 |
| Feb 2026 | 110K | 44.9% | 2 | 135K | 55.1% | 1 |
| Mar 2026 | 135K | 50% | 1 | 135K | 50% | 2 |
| Apr 2026 | 110K | 44.9% | 2 | 135K | 55.1% | 1 |
| May 2026 | 135K | 55.1% | 1 | 110K | 44.9% | 2 |
| Jun 2026 | 90.5K | 45.1% | 2 | 110K | 54.8% | 1 |
| Jul 2026 | 110K | 50% | 1 | 110K | 50% | 2 |
| Aug 2026 | 135K | 50% | 1 | 135K | 50% | 2 |
| Sep 2026 | 110K | 50% | 1 | 110K | 50% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brabantia’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brabantia**: Measured on the search term “brabantia”.
- **Joseph Joseph**: Measured on the search term “joseph joseph”.

- [Brabantia profile](/demand/global-en/brands/brabantia)
- [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph)
- [All trash can brands worldwide](/demand/global-en/categories/trash-can-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brabantia or Joseph Joseph?

In September 2026, Brabantia and Joseph Joseph were level on Share of Search among trash can brands worldwide, with an estimated 110K branded searches each, at 50% estimated Share of Search each.

## Cite this page

Brandwave. "Brabantia vs Joseph Joseph: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/trash-can-brands/compare/brabantia-vs-joseph-joseph

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/trash-can-brands/compare/brabantia-vs-joseph-joseph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.