--- title: "DeepL vs Microsoft Translator: Which is searched more?" description: "Is DeepL or Microsoft Translator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/translation-services/compare/deepl-vs-microsoft-translator" publisher: "Brandwave" --- # DeepL vs Microsoft Translator: Which is searched more? Is DeepL or Microsoft Translator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeepL and Microsoft Translator - **Competitive set**: Translation services - **Market**: Global - **Month measured**: Sep 2026 - **DeepL Share of Search**: 6.8% - **Microsoft Translator Share of Search**: 0.02% ## Is DeepL or Microsoft Translator more popular in search? - In September 2026, DeepL had more branded searches than Microsoft Translator among translation services worldwide. DeepL had about 16.6 million branded searches, while Microsoft Translator had 60,500. DeepL made up 6.8% of all translation service searches we track, and Microsoft Translator accounted for 0.02%. - DeepL was ahead of Microsoft Translator in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeepL’s share of searches among translation services worldwide moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 24.9M to 16.6M. - Across the 12 months ending September 2026, Microsoft Translator’s share of searches among translation services worldwide moved from 0.15% to 0.02%, and its estimated monthly branded searches moved from 450K to 60.5K. ## Top translation services in ChatGPT and Google AI Overviews In three ChatGPT questions, DeepL appeared in all three answers. Microsoft Translator was mentioned in two out of three: in two of the three ChatGPT answers. DeepL was listed before Microsoft Translator in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | DeepL | 1st | 3 of 3 | 3 of 3 | | Google Translate | 2nd | 3 of 3 | 3 of 3 | | Microsoft Translator | 3rd | 2 of 3 | 2 of 3 | | Gengo | 4th | 1 of 3 | 1 of 3 | | Lionbridge | Not ranked | 0 of 3 | 0 of 3 | | TransPerfect | Not ranked | 0 of 3 | 0 of 3 | | Lokalise | Not ranked | 0 of 3 | 0 of 3 | | Smartling | Not ranked | 0 of 3 | 0 of 3 | | Unbabel | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about translation services - Asked ChatGPT "Which translation service should I use?": 1. DeepL, 2. Google Translate, 3. Microsoft Translator - Asked ChatGPT "What are the best translation services?": 1. DeepL, 2. Google Translate, 3. Microsoft Translator, 4. Gengo - Asked ChatGPT "What's the best translation service for document translation?": 1. DeepL, 2. Google Translate Not named in any answer: Lionbridge, TransPerfect, Lokalise, Smartling and Unbabel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for translation services worldwide in September 2026? - In September 2026, DeepL gained share of searches among translation services worldwide, from 5.7% to 6.8%. - Estimated monthly branded searches for Microsoft Translator worldwide fell 86.6% over 12 measured months, from 450K to 60.5K in September 2026. ## Month by month | Month | DeepL estimated searches | DeepL Share of Search | DeepL rank | Microsoft Translator estimated searches | Microsoft Translator Share of Search | Microsoft Translator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.9M | 8.2% | 2 | 450K | 0.15% | 3 | | Nov 2025 | 24.9M | 8.2% | 2 | 1M | 0.33% | 3 | | Dec 2025 | 20.4M | 6.8% | 2 | 823K | 0.28% | 3 | | Jan 2026 | 24.9M | 8.2% | 2 | 823K | 0.27% | 3 | | Feb 2026 | 20.4M | 6.8% | 2 | 1M | 0.33% | 3 | | Mar 2026 | 24.9M | 8.2% | 2 | 368K | 0.12% | 3 | | Apr 2026 | 20.4M | 6.9% | 2 | 74K | 0.02% | 3 | | May 2026 | 20.4M | 6.9% | 2 | 60.5K | 0.02% | 3 | | Jun 2026 | 20.4M | 8.3% | 2 | 60.5K | 0.02% | 3 | | Jul 2026 | 16.6M | 6.8% | 2 | 246K | 0.1% | 3 | | Aug 2026 | 13.6M | 5.7% | 2 | 201K | 0.08% | 3 | | Sep 2026 | 16.6M | 6.8% | 2 | 60.5K | 0.02% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DeepL’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeepL**: Measured on the search term “deepl”. - **Microsoft Translator**: Measured on the search term “microsoft translator”. - [DeepL profile](/demand/global-en/brands/deepl) - [Microsoft Translator profile](/demand/global-en/brands/microsoft-translator) - [All translation services worldwide](/demand/global-en/categories/translation-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeepL or Microsoft Translator more popular in search? In September 2026, DeepL had more branded searches than Microsoft Translator among translation services worldwide. DeepL had about 16.6 million branded searches, while Microsoft Translator had 60,500. DeepL made up 6.8% of all translation service searches we track, and Microsoft Translator accounted for 0.02%. ## Cite this page Brandwave. "DeepL vs Microsoft Translator: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/translation-services/compare/deepl-vs-microsoft-translator This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/translation-services/compare/deepl-vs-microsoft-translator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.