--- title: "DeepL vs Google Translate: Which is searched more?" description: "Is DeepL or Google Translate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/translation-services/compare/deepl-vs-google-translate" publisher: "Brandwave" --- # DeepL vs Google Translate: Which is searched more? Is DeepL or Google Translate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeepL and Google Translate - **Competitive set**: Translation services - **Market**: Global - **Month measured**: Sep 2026 - **DeepL Share of Search**: 6.8% - **Google Translate Share of Search**: 93.1% ## Is DeepL or Google Translate more popular in search? - In September 2026, Google Translate had more branded searches than DeepL among translation services worldwide. Google Translate had about 226 million branded searches, while DeepL had 16.6 million. Google Translate made up 93.1% of all translation service searches we track, and DeepL accounted for 6.8%. - Google Translate was ahead of DeepL in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeepL’s share of searches among translation services worldwide moved from 8.2% to 6.8%, and its estimated monthly branded searches moved from 24.9M to 16.6M. - Across the 12 months ending September 2026, Google Translate’s share of searches among translation services worldwide moved from 91.6% to 93.1%, and its estimated monthly branded searches moved from 277M to 226M. ## Top translation services in ChatGPT and Google AI Overviews In three ChatGPT questions, both DeepL and Google Translate showed up in all three answers. DeepL was listed before Google Translate in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | DeepL | 1st | 3 of 3 | 3 of 3 | | Google Translate | 2nd | 3 of 3 | 3 of 3 | | Microsoft Translator | 3rd | 2 of 3 | 2 of 3 | | Gengo | 4th | 1 of 3 | 1 of 3 | | Lionbridge | Not ranked | 0 of 3 | 0 of 3 | | TransPerfect | Not ranked | 0 of 3 | 0 of 3 | | Lokalise | Not ranked | 0 of 3 | 0 of 3 | | Smartling | Not ranked | 0 of 3 | 0 of 3 | | Unbabel | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about translation services - Asked ChatGPT "Which translation service should I use?": 1. DeepL, 2. Google Translate, 3. Microsoft Translator - Asked ChatGPT "What are the best translation services?": 1. DeepL, 2. Google Translate, 3. Microsoft Translator, 4. Gengo - Asked ChatGPT "What's the best translation service for document translation?": 1. DeepL, 2. Google Translate Not named in any answer: Lionbridge, TransPerfect, Lokalise, Smartling and Unbabel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for translation services worldwide in September 2026? - In September 2026, DeepL gained share of searches among translation services worldwide, from 5.7% to 6.8%. - In September 2026, Google Translate lost share of searches among translation services worldwide, from 94.2% to 93.1%. ## Month by month | Month | DeepL estimated searches | DeepL Share of Search | DeepL rank | Google Translate estimated searches | Google Translate Share of Search | Google Translate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.9M | 8.2% | 2 | 277M | 91.6% | 1 | | Nov 2025 | 24.9M | 8.2% | 2 | 277M | 91.4% | 1 | | Dec 2025 | 20.4M | 6.8% | 2 | 277M | 92.8% | 1 | | Jan 2026 | 24.9M | 8.2% | 2 | 277M | 91.5% | 1 | | Feb 2026 | 20.4M | 6.8% | 2 | 277M | 92.8% | 1 | | Mar 2026 | 24.9M | 8.2% | 2 | 277M | 91.6% | 1 | | Apr 2026 | 20.4M | 6.9% | 2 | 277M | 93.1% | 1 | | May 2026 | 20.4M | 6.9% | 2 | 277M | 93.1% | 1 | | Jun 2026 | 20.4M | 8.3% | 2 | 226M | 91.6% | 1 | | Jul 2026 | 16.6M | 6.8% | 2 | 226M | 93% | 1 | | Aug 2026 | 13.6M | 5.7% | 2 | 226M | 94.2% | 1 | | Sep 2026 | 16.6M | 6.8% | 2 | 226M | 93.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using DeepL’s and Google Translate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeepL**: Measured on the search term “deepl”. - **Google Translate**: Measured on the search term “google translate”. - [DeepL profile](/demand/global-en/brands/deepl) - [Google Translate profile](/demand/global-en/brands/google-translate) - [All translation services worldwide](/demand/global-en/categories/translation-services): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeepL or Google Translate more popular in search? In September 2026, Google Translate had more branded searches than DeepL among translation services worldwide. Google Translate had about 226 million branded searches, while DeepL had 16.6 million. Google Translate made up 93.1% of all translation service searches we track, and DeepL accounted for 6.8%. ## Cite this page Brandwave. "DeepL vs Google Translate: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/translation-services/compare/deepl-vs-google-translate This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/translation-services/compare/deepl-vs-google-translate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.