---
title: "Translation management platforms: Which brands are most popular in search?"
description: "Compare services and tools used to coordinate translation and localization work. Share of Search among Crowdin, Lokalise, Smartling, Phrase and Transifex, the translation management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/translation-management-platforms"
publisher: "Brandwave"
---

# Translation management platforms: Which brands are most popular in search?

Compare services and tools used to coordinate translation and localization work. Share of Search among Crowdin, Lokalise, Smartling, Phrase and Transifex, the translation management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Translation management platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Crowdin, 41.4%

## Which brand is most popular in search among translation management platforms worldwide?

- In August 2026, Crowdin was the most searched among translation management platforms worldwide, with an estimated 15.3K branded searches and 41.4% estimated Share of Search within this set.
- Lokalise is in 2nd place, 19 percentage points behind at 22.4% Share of Search.
- Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among translation management platforms worldwide increased from 37.6% to 41.4%.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among translation management platforms worldwide decreased from 25.6% to 22.4%.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide decreased from 20.6% to 18.6%.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide increased from 8.9% to 11%.
- Across the 11 months ending August 2026, Transifex’s estimated Share of Search among translation management platforms worldwide decreased from 7.3% to 6.6%.
- Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among translation management platforms worldwide peaked at 43% in January 2026 and was lowest at 35.9% in March 2026.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among translation management platforms worldwide peaked at 29.2% in March 2026 and was lowest at 21.8% in July 2026.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide peaked at 22.1% in July 2026 and was lowest at 17.7% in February 2026.
- Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide peaked at 11% in August 2026 and was lowest at 7% in January 2026.
- Across the 11 months ending August 2026, Transifex’s estimated Share of Search among translation management platforms worldwide peaked at 8.7% in December 2025 and was lowest at 6.3% in July 2026.

## Compare search popularity between leading brands

- [Crowdin vs Lokalise: compare search popularity](/demand/global-en/compare/crowdin-vs-lokalise): 41.4% against 22.4% Share of Search.
- [Crowdin vs Smartling: compare search popularity](/demand/global-en/compare/crowdin-vs-smartling): 41.4% against 18.6% Share of Search.
- [Crowdin vs Phrase: compare search popularity](/demand/global-en/compare/crowdin-vs-phrase): 41.4% against 11% Share of Search.
- [Crowdin vs Transifex: compare search popularity](/demand/global-en/compare/crowdin-vs-transifex): 41.4% against 6.6% Share of Search.
- [Lokalise vs Smartling: compare search popularity](/demand/global-en/compare/lokalise-vs-smartling): 22.4% against 18.6% Share of Search.
- [Lokalise vs Phrase: compare search popularity](/demand/global-en/compare/lokalise-vs-phrase): 22.4% against 11% Share of Search.
- [Lokalise vs Transifex: compare search popularity](/demand/global-en/compare/lokalise-vs-transifex): 22.4% against 6.6% Share of Search.
- [Smartling vs Phrase: compare search popularity](/demand/global-en/compare/phrase-vs-smartling): 18.6% against 11% Share of Search.
- [Smartling vs Transifex: compare search popularity](/demand/global-en/compare/smartling-vs-transifex): 18.6% against 6.6% Share of Search.
- [Phrase vs Transifex: compare search popularity](/demand/global-en/compare/phrase-vs-transifex): 11% against 6.6% Share of Search.

## How did search popularity change for translation management platforms worldwide in August 2026?

- In August 2026, Lokalise overtook Smartling to rank 2nd among translation management platforms worldwide, at 22.4%.
- In August 2026, Crowdin gained estimated Share of Search among translation management platforms worldwide, from 40% to 41.4%.
- In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%.
- In August 2026, Smartling lost estimated Share of Search among translation management platforms worldwide, from 22.1% to 18.6%.
- Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Crowdin | 41.4% | 15.3K | -0.5% | Crowdin |
| 2 | Lokalise | 22.4% | 8.3K | -1.0% | Lokalise |
| 3 | Smartling | 18.6% | 6.9K | -19.1% | Smartling |
| 4 | Phrase | 11% | 4.1K | +8.0% | Phrase |
| 5 | Transifex | 6.6% | 2.4K | -0.4% | Transifex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crowdin | 18.8K | 37.6% | 1 |
| Oct 2025 | Lokalise | 12.8K | 25.6% | 2 |
| Oct 2025 | Smartling | 10.3K | 20.6% | 3 |
| Oct 2025 | Phrase | 4.4K | 8.9% | 4 |
| Oct 2025 | Transifex | 3.7K | 7.3% | 5 |
| Nov 2025 | Crowdin | 18.9K | 39.5% | 1 |
| Nov 2025 | Lokalise | 12.8K | 26.8% | 2 |
| Nov 2025 | Smartling | 8.5K | 17.8% | 3 |
| Nov 2025 | Phrase | 3.9K | 8.1% | 4 |
| Nov 2025 | Transifex | 3.7K | 7.7% | 5 |
| Dec 2025 | Crowdin | 15.4K | 36.8% | 1 |
| Dec 2025 | Lokalise | 10.4K | 24.8% | 2 |
| Dec 2025 | Smartling | 8.6K | 20.7% | 3 |
| Dec 2025 | Phrase | 3.8K | 9.1% | 4 |
| Dec 2025 | Transifex | 3.7K | 8.7% | 5 |
| Jan 2026 | Crowdin | 22.9K | 43% | 1 |
| Jan 2026 | Lokalise | 12.6K | 23.6% | 2 |
| Jan 2026 | Smartling | 10.3K | 19.5% | 3 |
| Jan 2026 | Phrase | 3.8K | 7% | 4 |
| Jan 2026 | Transifex | 3.7K | 6.9% | 5 |
| Feb 2026 | Crowdin | 18.8K | 39.4% | 1 |
| Feb 2026 | Lokalise | 12.6K | 26.4% | 2 |
| Feb 2026 | Smartling | 8.4K | 17.7% | 3 |
| Feb 2026 | Phrase | 4.2K | 8.7% | 4 |
| Feb 2026 | Transifex | 3.7K | 7.7% | 5 |
| Mar 2026 | Crowdin | 18.8K | 35.9% | 1 |
| Mar 2026 | Lokalise | 15.3K | 29.2% | 2 |
| Mar 2026 | Smartling | 10.3K | 19.7% | 3 |
| Mar 2026 | Phrase | 4.3K | 8.3% | 4 |
| Mar 2026 | Transifex | 3.7K | 7% | 5 |
| Apr 2026 | Crowdin | 18.8K | 40.3% | 1 |
| Apr 2026 | Lokalise | 12.5K | 26.8% | 2 |
| Apr 2026 | Smartling | 8.4K | 18.1% | 3 |
| Apr 2026 | Phrase | 4K | 8.5% | 4 |
| Apr 2026 | Transifex | 3K | 6.3% | 5 |
| May 2026 | Crowdin | 18.7K | 42.5% | 1 |
| May 2026 | Lokalise | 10.2K | 23.2% | 2 |
| May 2026 | Smartling | 8.5K | 19.3% | 3 |
| May 2026 | Phrase | 3.6K | 8.3% | 4 |
| May 2026 | Transifex | 3K | 6.7% | 5 |
| Jun 2026 | Crowdin | 15.4K | 37.7% | 1 |
| Jun 2026 | Lokalise | 10.2K | 24.9% | 2 |
| Jun 2026 | Smartling | 8.4K | 20.7% | 3 |
| Jun 2026 | Phrase | 3.9K | 9.5% | 4 |
| Jun 2026 | Transifex | 2.9K | 7.2% | 5 |
| Jul 2026 | Crowdin | 15.4K | 40% | 1 |
| Jul 2026 | Smartling | 8.5K | 22.1% | 2 |
| Jul 2026 | Lokalise | 8.4K | 21.8% | 3 |
| Jul 2026 | Phrase | 3.8K | 9.8% | 4 |
| Jul 2026 | Transifex | 2.4K | 6.3% | 5 |
| Aug 2026 | Crowdin | 15.3K | 41.4% | 1 |
| Aug 2026 | Lokalise | 8.3K | 22.4% | 2 |
| Aug 2026 | Smartling | 6.9K | 18.6% | 3 |
| Aug 2026 | Phrase | 4.1K | 11% | 4 |
| Aug 2026 | Transifex | 2.4K | 6.6% | 5 |
| Sep 2026 | Crowdin | — | — | — |
| Sep 2026 | Lokalise | — | — | — |
| Sep 2026 | Phrase | — | — | — |
| Sep 2026 | Smartling | — | — | — |
| Sep 2026 | Transifex | — | — | — |

## What is being compared

- **Crowdin**: Measured on the search terms “crowdin”, “crowdin app”, “crowdin com”, “crowdin platform”, “crowdin software” and “crowdin translation”, summed into one figure.
- **Lokalise**: Measured on the search terms “lokalise”, “lokalise ai”, “lokalise app”, “lokalise com” and “lokalise translation”, summed into one figure.
- **Phrase**: Measured on the search terms “phrase com”, “phrase localization”, “phrase localization platform”, “phrase strings”, “phrase tms” and “phrase translation”, summed into one figure.
- **Smartling**: Measured on the search terms “smartling”, “smartling com”, “smartling platform”, “smartling software”, “smartling translation” and “translation smartling”, summed into one figure.
- **Transifex**: Measured on the search terms “transifex”, “transifex com”, “transifex translation” and “translation transifex”, summed into one figure.

- [Crowdin](/demand/global-en/brands/crowdin)
- [Lokalise](/demand/global-en/brands/lokalise)
- [Phrase](/demand/global-en/brands/phrase)
- [Smartling](/demand/global-en/brands/smartling)
- [Transifex](/demand/global-en/brands/transifex)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among translation management platforms worldwide?

In August 2026, Crowdin was the most searched among translation management platforms worldwide, with an estimated 15.3K branded searches and 41.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Translation management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/translation-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/translation-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.