---
title: "Google Translate vs Papago: Which is searched more?"
description: "Which is more popular in search, Google Translate or Papago? Compare estimated monthly branded-search demand and Share of Search inside the Translation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/translation-apps/compare/google-translate-vs-papago"
publisher: "Brandwave"
---

# Google Translate vs Papago: Which is searched more?

Which is more popular in search, Google Translate or Papago? Compare estimated monthly branded-search demand and Share of Search inside the Translation apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Google Translate and Papago
- **Competitive set**: Translation apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Google Translate Share of Search**: 90.3%
- **Papago Share of Search**: <0.01%

## Which is more popular in search, Google Translate or Papago?

- In September 2026, Google Translate had more branded searches than Papago among translation apps worldwide. Google Translate was estimated to have 226M branded searches compared to Papago’s 8.1K, and held a 90.3% Share of Search versus Papago’s <0.01%.
- Google Translate was ahead of Papago in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Translate’s estimated Share of Search among translation apps worldwide moved from 87.9% to 90.3%, and its estimated monthly branded searches moved from 277M to 226M.
- Across the 12 months ending September 2026, Papago’s estimated Share of Search among translation apps worldwide moved from 0.02% to <0.01%, and its estimated monthly branded searches moved from 74K to 8.1K.

## How did search popularity change for translation apps worldwide in September 2026?

- In September 2026, Google Translate lost estimated Share of Search among translation apps worldwide, from 91.7% to 90.3%.
- Estimated monthly branded searches for Papago worldwide fell 89.1% over 12 measured months, from 74K to 8.1K in September 2026.

## Month by month

| Month | Google Translate estimated searches | Google Translate Share of Search | Google Translate rank | Papago estimated searches | Papago Share of Search | Papago rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 277M | 87.9% | 1 | 74K | 0.02% | 5 |
| Nov 2025 | 277M | 87.9% | 1 | 90.5K | 0.03% | 5 |
| Dec 2025 | 277M | 90.2% | 1 | 110K | 0.04% | 5 |
| Jan 2026 | 277M | 88.7% | 1 | 49.5K | 0.02% | 5 |
| Feb 2026 | 277M | 90% | 1 | 60.5K | 0.02% | 5 |
| Mar 2026 | 277M | 88.4% | 1 | 33.1K | 0.01% | 5 |
| Apr 2026 | 277M | 90.3% | 1 | 12.1K | <0.01% | 5 |
| May 2026 | 277M | 90.3% | 1 | 9.9K | <0.01% | 5 |
| Jun 2026 | 226M | 88.9% | 1 | 9.9K | <0.01% | 5 |
| Jul 2026 | 226M | 90.8% | 1 | 8.1K | <0.01% | 5 |
| Aug 2026 | 226M | 91.7% | 1 | 8.1K | <0.01% | 5 |
| Sep 2026 | 226M | 90.3% | 1 | 8.1K | <0.01% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Google Translate’s and Papago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Google Translate**: Measured on the search term “google translate”.
- **Papago**: Measured on the search term “naver papago”.

- [Google Translate profile](/demand/global-en/brands/google-translate)
- [Papago profile](/demand/global-en/brands/papago)
- [All translation apps worldwide](/demand/global-en/categories/translation-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Google Translate or Papago?

In September 2026, Google Translate had more branded searches than Papago among translation apps worldwide. Google Translate was estimated to have 226M branded searches compared to Papago’s 8.1K, and held a 90.3% Share of Search versus Papago’s <0.01%.

## Cite this page

Brandwave. "Google Translate vs Papago: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/translation-apps/compare/google-translate-vs-papago

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/translation-apps/compare/google-translate-vs-papago. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.