---
title: "Translation apps: Which are searched most?"
description: "Compare the translation apps teams use. Share of Search among Google Translate, DeepL, QuillBot, Reverso and Papago, the translation apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/translation-apps"
publisher: "Brandwave"
---

# Translation apps: Which are searched most?

Compare the translation apps teams use. Share of Search among Google Translate, DeepL, QuillBot, Reverso and Papago, the translation apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Translation apps
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Google Translate, 90.3%

## Which brand is most popular in search among translation apps worldwide?

- In September 2026, Google Translate was the most searched among translation apps worldwide, with an estimated 226M branded searches and 90.3% estimated Share of Search within this set.
- DeepL is in 2nd place, 83.6 percentage points behind at 6.6% Share of Search.
- Across the 12 months ending September 2026, Google Translate’s estimated Share of Search among translation apps worldwide increased from 87.9% to 90.3%.
- Across the 12 months ending September 2026, DeepL’s estimated Share of Search among translation apps worldwide decreased from 7.9% to 6.6%.
- Across the 12 months ending September 2026, QuillBot’s estimated Share of Search among translation apps worldwide decreased from 2.9% to 2%.
- Across the 12 months ending September 2026, Google Translate’s estimated Share of Search among translation apps worldwide peaked at 91.7% in August 2026 and was lowest at 87.9% in November 2025.
- Across the 12 months ending September 2026, DeepL’s estimated Share of Search among translation apps worldwide peaked at 8% in June 2026 and was lowest at 5.5% in August 2026.
- Across the 12 months ending September 2026, QuillBot’s estimated Share of Search among translation apps worldwide peaked at 2.9% in October 2025 and was lowest at 1.6% in July 2026.
- Across the 12 months ending September 2026, Reverso and Papago held steady: their estimated Share of Search among translation apps worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Translate vs DeepL: compare search popularity](/demand/global-en/compare/deepl-vs-google-translate): 90.3% against 6.6% Share of Search.

## How did search popularity change for translation apps worldwide in September 2026?

- In September 2026, DeepL gained estimated Share of Search among translation apps worldwide, from 5.5% to 6.6%.
- In September 2026, Google Translate lost estimated Share of Search among translation apps worldwide, from 91.7% to 90.3%.
- Estimated monthly branded searches for Papago worldwide fell 89.1% over 12 measured months, from 74K to 8.1K in September 2026.
- Estimated monthly branded searches for QuillBot worldwide fell 45.3% over 12 measured months, from 9.1M to 5M in September 2026.
- Estimated monthly branded searches for Reverso worldwide fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Translate | 90.3% | 226M | 0.0% | Google |
| 2 | DeepL | 6.6% | 16.6M | +22.1% | DeepL |
| 3 | QuillBot | 2% | 5M | 0.0% | QuillBot |
| 4 | Reverso | 1.1% | 2.7M | +49.7% | Reverso |
| 5 | Papago | <0.01% | 8.1K | 0.0% | NAVER |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Translate | 277M | 87.9% | 1 |
| Oct 2025 | DeepL | 24.9M | 7.9% | 2 |
| Oct 2025 | QuillBot | 9.1M | 2.9% | 3 |
| Oct 2025 | Reverso | 4.1M | 1.3% | 4 |
| Oct 2025 | Papago | 74K | 0.02% | 5 |
| Nov 2025 | Google Translate | 277M | 87.9% | 1 |
| Nov 2025 | DeepL | 24.9M | 7.9% | 2 |
| Nov 2025 | QuillBot | 9.1M | 2.9% | 3 |
| Nov 2025 | Reverso | 4.1M | 1.3% | 4 |
| Nov 2025 | Papago | 90.5K | 0.03% | 5 |
| Dec 2025 | Google Translate | 277M | 90.2% | 1 |
| Dec 2025 | DeepL | 20.4M | 6.6% | 2 |
| Dec 2025 | QuillBot | 6.1M | 2% | 3 |
| Dec 2025 | Reverso | 3.4M | 1.1% | 4 |
| Dec 2025 | Papago | 110K | 0.04% | 5 |
| Jan 2026 | Google Translate | 277M | 88.7% | 1 |
| Jan 2026 | DeepL | 24.9M | 8% | 2 |
| Jan 2026 | QuillBot | 6.1M | 2% | 3 |
| Jan 2026 | Reverso | 4.1M | 1.3% | 4 |
| Jan 2026 | Papago | 49.5K | 0.02% | 5 |
| Feb 2026 | Google Translate | 277M | 90% | 1 |
| Feb 2026 | DeepL | 20.4M | 6.6% | 2 |
| Feb 2026 | QuillBot | 6.1M | 2% | 3 |
| Feb 2026 | Reverso | 4.1M | 1.3% | 4 |
| Feb 2026 | Papago | 60.5K | 0.02% | 5 |
| Mar 2026 | Google Translate | 277M | 88.4% | 1 |
| Mar 2026 | DeepL | 24.9M | 7.9% | 2 |
| Mar 2026 | QuillBot | 7.5M | 2.4% | 3 |
| Mar 2026 | Reverso | 4.1M | 1.3% | 4 |
| Mar 2026 | Papago | 33.1K | 0.01% | 5 |
| Apr 2026 | Google Translate | 277M | 90.3% | 1 |
| Apr 2026 | DeepL | 20.4M | 6.6% | 2 |
| Apr 2026 | QuillBot | 6.1M | 2% | 3 |
| Apr 2026 | Reverso | 3.4M | 1.1% | 4 |
| Apr 2026 | Papago | 12.1K | <0.01% | 5 |
| May 2026 | Google Translate | 277M | 90.3% | 1 |
| May 2026 | DeepL | 20.4M | 6.6% | 2 |
| May 2026 | QuillBot | 6.1M | 2% | 3 |
| May 2026 | Reverso | 3.4M | 1.1% | 4 |
| May 2026 | Papago | 9.9K | <0.01% | 5 |
| Jun 2026 | Google Translate | 226M | 88.9% | 1 |
| Jun 2026 | DeepL | 20.4M | 8% | 2 |
| Jun 2026 | QuillBot | 5M | 2% | 3 |
| Jun 2026 | Reverso | 2.7M | 1.1% | 4 |
| Jun 2026 | Papago | 9.9K | <0.01% | 5 |
| Jul 2026 | Google Translate | 226M | 90.8% | 1 |
| Jul 2026 | DeepL | 16.6M | 6.7% | 2 |
| Jul 2026 | QuillBot | 4.1M | 1.6% | 3 |
| Jul 2026 | Reverso | 2.2M | 0.9% | 4 |
| Jul 2026 | Papago | 8.1K | <0.01% | 5 |
| Aug 2026 | Google Translate | 226M | 91.7% | 1 |
| Aug 2026 | DeepL | 13.6M | 5.5% | 2 |
| Aug 2026 | QuillBot | 5M | 2% | 3 |
| Aug 2026 | Reverso | 1.8M | 0.74% | 4 |
| Aug 2026 | Papago | 8.1K | <0.01% | 5 |
| Sep 2026 | Google Translate | 226M | 90.3% | 1 |
| Sep 2026 | DeepL | 16.6M | 6.6% | 2 |
| Sep 2026 | QuillBot | 5M | 2% | 3 |
| Sep 2026 | Reverso | 2.7M | 1.1% | 4 |
| Sep 2026 | Papago | 8.1K | <0.01% | 5 |

## What is being compared

- **DeepL**: Measured on the search term “deepl”.
- **Google Translate**: Measured on the search term “google translate”.
- **Papago**: Measured on the search term “naver papago”.
- **QuillBot**: Measured on the search term “quillbot”.
- **Reverso**: Measured on the search term “reverso”.

- [DeepL](/demand/global-en/brands/deepl)
- [Google Translate](/demand/global-en/brands/google-translate)
- [Papago](/demand/global-en/brands/papago)
- [QuillBot](/demand/global-en/brands/quillbot)
- [Reverso](/demand/global-en/brands/reverso)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among translation apps worldwide?

In September 2026, Google Translate was the most searched among translation apps worldwide, with an estimated 226M branded searches and 90.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Translation apps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/translation-apps

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/translation-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.