---
title: "Translation APIs: Which are searched most?"
description: "Compare the APIs used to translate content. Share of Search among Google Translate, DeepL, Microsoft Translator, Smartling and Amazon Translate, the translation APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/translation-apis"
publisher: "Brandwave"
---

# Translation APIs: Which are searched most?

Compare the APIs used to translate content. Share of Search among Google Translate, DeepL, Microsoft Translator, Smartling and Amazon Translate, the translation APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Translation APIs
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Google Translate, 92.3%

## Which brand is most popular in search among translation APIs worldwide?

- In August 2026, Google Translate was the most searched among translation APIs worldwide, with an estimated 228M branded searches and 92.3% estimated Share of Search within this set.
- DeepL is in 2nd place, 84.7 percentage points behind at 7.6% Share of Search.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation APIs worldwide increased from 89.8% to 92.3%.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation APIs worldwide decreased from 10.1% to 7.6%.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation APIs worldwide peaked at 92.3% in August 2026 and was lowest at 88.2% in July 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation APIs worldwide peaked at 11.7% in July 2026 and was lowest at 7.6% in August 2026.
- Across the 11 months ending August 2026, Microsoft Translator, Smartling and Amazon Translate held steady: their estimated Share of Search among translation APIs worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Translate vs DeepL: compare search popularity](/demand/global-en/compare/deepl-vs-google-translate): 92.3% against 7.6% Share of Search.

## How did search popularity change for translation APIs worldwide in August 2026?

- In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%.
- In August 2026, DeepL lost estimated Share of Search among translation APIs worldwide, from 11.7% to 7.6%.
- Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
- Estimated monthly branded searches for Amazon Translate worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
- Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Translate | 92.3% | 228M | -0.5% | Google |
| 2 | DeepL | 7.6% | 18.7M | -38.3% | DeepL |
| 3 | Microsoft Translator | 0.08% | 201K | -18.3% | Microsoft |
| 4 | Smartling | <0.01% | 6.9K | -19.1% | Smartling |
| 5 | Amazon Translate | <0.01% | 2.4K | -0.4% | Amazon Translate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Translate | 278M | 89.8% | 1 |
| Oct 2025 | DeepL | 31.2M | 10.1% | 2 |
| Oct 2025 | Microsoft Translator | 450K | 0.15% | 3 |
| Oct 2025 | Smartling | 10.3K | <0.01% | 4 |
| Oct 2025 | Amazon Translate | 4.4K | <0.01% | 5 |
| Nov 2025 | Google Translate | 278M | 90.4% | 1 |
| Nov 2025 | DeepL | 28.4M | 9.2% | 2 |
| Nov 2025 | Microsoft Translator | 1M | 0.33% | 3 |
| Nov 2025 | Smartling | 8.5K | <0.01% | 4 |
| Nov 2025 | Amazon Translate | 3.6K | <0.01% | 5 |
| Dec 2025 | Google Translate | 278M | 91.6% | 1 |
| Dec 2025 | DeepL | 24.6M | 8.1% | 2 |
| Dec 2025 | Microsoft Translator | 823K | 0.27% | 3 |
| Dec 2025 | Smartling | 8.6K | <0.01% | 4 |
| Dec 2025 | Amazon Translate | 3.6K | <0.01% | 5 |
| Jan 2026 | Google Translate | 279M | 90.7% | 1 |
| Jan 2026 | DeepL | 27.8M | 9% | 2 |
| Jan 2026 | Microsoft Translator | 823K | 0.27% | 3 |
| Jan 2026 | Smartling | 10.3K | <0.01% | 4 |
| Jan 2026 | Amazon Translate | 2.9K | <0.01% | 5 |
| Feb 2026 | Google Translate | 278M | 91.6% | 1 |
| Feb 2026 | DeepL | 24.6M | 8.1% | 2 |
| Feb 2026 | Microsoft Translator | 1M | 0.33% | 3 |
| Feb 2026 | Smartling | 8.4K | <0.01% | 4 |
| Feb 2026 | Amazon Translate | 2.9K | <0.01% | 5 |
| Mar 2026 | Google Translate | 279M | 89.8% | 1 |
| Mar 2026 | DeepL | 31.2M | 10.1% | 2 |
| Mar 2026 | Microsoft Translator | 368K | 0.12% | 3 |
| Mar 2026 | Smartling | 10.3K | <0.01% | 4 |
| Mar 2026 | Amazon Translate | 2.9K | <0.01% | 5 |
| Apr 2026 | Google Translate | 278M | 91.2% | 1 |
| Apr 2026 | DeepL | 26.7M | 8.7% | 2 |
| Apr 2026 | Microsoft Translator | 74K | 0.02% | 3 |
| Apr 2026 | Smartling | 8.4K | <0.01% | 4 |
| Apr 2026 | Amazon Translate | 3.6K | <0.01% | 5 |
| May 2026 | Google Translate | 279M | 90.8% | 1 |
| May 2026 | DeepL | 28M | 9.1% | 2 |
| May 2026 | Microsoft Translator | 60.5K | 0.02% | 3 |
| May 2026 | Smartling | 8.5K | <0.01% | 4 |
| May 2026 | Amazon Translate | 2.4K | <0.01% | 5 |
| Jun 2026 | Google Translate | 228M | 89% | 1 |
| Jun 2026 | DeepL | 28M | 10.9% | 2 |
| Jun 2026 | Microsoft Translator | 60.5K | 0.02% | 3 |
| Jun 2026 | Smartling | 8.4K | <0.01% | 4 |
| Jun 2026 | Amazon Translate | 2.4K | <0.01% | 5 |
| Jul 2026 | Google Translate | 229M | 88.2% | 1 |
| Jul 2026 | DeepL | 30.3M | 11.7% | 2 |
| Jul 2026 | Microsoft Translator | 246K | 0.09% | 3 |
| Jul 2026 | Smartling | 8.5K | <0.01% | 4 |
| Jul 2026 | Amazon Translate | 2.4K | <0.01% | 5 |
| Aug 2026 | Google Translate | 228M | 92.3% | 1 |
| Aug 2026 | DeepL | 18.7M | 7.6% | 2 |
| Aug 2026 | Microsoft Translator | 201K | 0.08% | 3 |
| Aug 2026 | Smartling | 6.9K | <0.01% | 4 |
| Aug 2026 | Amazon Translate | 2.4K | <0.01% | 5 |
| Sep 2026 | Amazon Translate | — | — | — |
| Sep 2026 | DeepL | — | — | — |
| Sep 2026 | Google Translate | — | — | — |
| Sep 2026 | Microsoft Translator | — | — | — |
| Sep 2026 | Smartling | — | — | — |

## What is being compared

- **Amazon Translate**: Measured on the search terms “amazon translate” and “amazontranslate”, summed into one figure.
- **DeepL**: Measured on the search terms “deepl”, “deepl ai”, “deepl app”, “deepl com”, “deepl software”, “deepl translator” and “translator deepl”, summed into one figure.
- **Google Translate**: Measured on the search terms “google translate”, “google translate app”, “google translate software”, “google translate translator”, “googletranslate”, “translate google com” and “translator google translate”, summed into one figure.
- **Microsoft Translator**: Measured on the search term “microsoft translator”.
- **Smartling**: Measured on the search terms “smartling”, “smartling com”, “smartling platform”, “smartling software”, “smartling translation” and “translation smartling”, summed into one figure.

- [Amazon Translate](/demand/global-en/brands/amazon-translate)
- [DeepL](/demand/global-en/brands/deepl)
- [Google Translate](/demand/global-en/brands/google-translate)
- [Microsoft Translator](/demand/global-en/brands/microsoft-translator)
- [Smartling](/demand/global-en/brands/smartling)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among translation APIs worldwide?

In August 2026, Google Translate was the most searched among translation APIs worldwide, with an estimated 228M branded searches and 92.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Translation APIs: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/translation-apis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/translation-apis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.