--- title: "Transfer switch brands: Which are searched most?" description: "Compare the transfer switch brands people buy. Share of Search among Eaton, Kohler and Generac, the transfer switch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/transfer-switch-brands" publisher: "Brandwave" --- # Transfer switch brands: Which are searched most? Compare the transfer switch brands people buy. Share of Search among Eaton, Kohler and Generac, the transfer switch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Transfer switch brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Eaton, 42.3% ## Which brand is most popular in search among transfer switch brands worldwide? - Eaton and Kohler share the highest estimated Share of Search among transfer switch brands worldwide, at 42.3% in September 2026. - Across the 12 months ending September 2026, Eaton’s estimated Share of Search among transfer switch brands worldwide peaked at 55.8% in February 2026 and was lowest at 33.3% in January 2026. - Across the 12 months ending September 2026, Kohler’s estimated Share of Search among transfer switch brands worldwide peaked at 44.5% in April 2026 and was lowest at 30.5% in February 2026. - Across the 12 months ending September 2026, Generac’s estimated Share of Search among transfer switch brands worldwide peaked at 33.3% in January 2026 and was lowest at 10.9% in April 2026. - Across the 12 months ending September 2026, Eaton, Kohler and Generac held steady: their estimated Share of Search among transfer switch brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Eaton vs Kohler: compare search popularity](/demand/global-en/compare/eaton-vs-kohler): 42.3% Share of Search each. - [Eaton vs Generac: compare search popularity](/demand/global-en/compare/eaton-vs-generac): 42.3% against 15.5% Share of Search. - [Kohler vs Generac: compare search popularity](/demand/global-en/compare/generac-vs-kohler): 42.3% against 15.5% Share of Search. ## How did search popularity change for transfer switch brands worldwide in September 2026? - In September 2026, Eaton gained estimated Share of Search among transfer switch brands worldwide, from 40.8% to 42.3%. - In September 2026, Kohler gained estimated Share of Search among transfer switch brands worldwide, from 40.8% to 42.3%. - In September 2026, Generac lost estimated Share of Search among transfer switch brands worldwide, from 18.3% to 15.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Eaton | 42.3% | 368K | 0.0% | Eaton | | 2 | Kohler | 42.3% | 368K | 0.0% | Kohler | | 3 | Generac | 15.5% | 135K | -18.2% | Generac | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Eaton | 368K | 42.3% | 1 | | Oct 2025 | Kohler | 368K | 42.3% | 2 | | Oct 2025 | Generac | 135K | 15.5% | 3 | | Nov 2025 | Eaton | 368K | 43.5% | 1 | | Nov 2025 | Kohler | 368K | 43.5% | 2 | | Nov 2025 | Generac | 110K | 13% | 3 | | Dec 2025 | Eaton | 301K | 42.3% | 1 | | Dec 2025 | Kohler | 301K | 42.3% | 2 | | Dec 2025 | Generac | 110K | 15.4% | 3 | | Jan 2026 | Eaton | 368K | 33.3% | 1 | | Jan 2026 | Generac | 368K | 33.3% | 2 | | Jan 2026 | Kohler | 368K | 33.3% | 3 | | Feb 2026 | Eaton | 550K | 55.8% | 1 | | Feb 2026 | Kohler | 301K | 30.5% | 2 | | Feb 2026 | Generac | 135K | 13.7% | 3 | | Mar 2026 | Eaton | 450K | 47.2% | 1 | | Mar 2026 | Kohler | 368K | 38.6% | 2 | | Mar 2026 | Generac | 135K | 14.2% | 3 | | Apr 2026 | Eaton | 368K | 44.5% | 1 | | Apr 2026 | Kohler | 368K | 44.5% | 2 | | Apr 2026 | Generac | 90.5K | 10.9% | 3 | | May 2026 | Eaton | 368K | 48.5% | 1 | | May 2026 | Kohler | 301K | 39.6% | 2 | | May 2026 | Generac | 90.5K | 11.9% | 3 | | Jun 2026 | Eaton | 368K | 45.8% | 1 | | Jun 2026 | Kohler | 301K | 37.4% | 2 | | Jun 2026 | Generac | 135K | 16.8% | 3 | | Jul 2026 | Eaton | 368K | 44.1% | 1 | | Jul 2026 | Kohler | 301K | 36.1% | 2 | | Jul 2026 | Generac | 165K | 19.8% | 3 | | Aug 2026 | Eaton | 368K | 40.8% | 1 | | Aug 2026 | Kohler | 368K | 40.8% | 2 | | Aug 2026 | Generac | 165K | 18.3% | 3 | | Sep 2026 | Eaton | 368K | 42.3% | 1 | | Sep 2026 | Kohler | 368K | 42.3% | 2 | | Sep 2026 | Generac | 135K | 15.5% | 3 | ## What is being compared - **Eaton**: Measured on the search term “eaton”. - **Generac**: Measured on the search term “generac generator”. - **Kohler**: Measured on the search term “kohler”. - [Eaton](/demand/global-en/brands/eaton) - [Generac](/demand/global-en/brands/generac) - [Kohler](/demand/global-en/brands/kohler) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among transfer switch brands worldwide? Eaton and Kohler share the highest estimated Share of Search among transfer switch brands worldwide, at 42.3% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Transfer switch brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/transfer-switch-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/transfer-switch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.