---
title: "Little Tikes vs Plum: Which is more popular by branded search?"
description: "Which is more popular in search, Little Tikes or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Trampoline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/trampoline-brands/compare/little-tikes-vs-plum"
publisher: "Brandwave"
---

# Little Tikes vs Plum: Which is more popular by branded search?

Which is more popular in search, Little Tikes or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Trampoline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Little Tikes and Plum
- **Competitive set**: Trampoline brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Little Tikes Share of Search**: 75.8%
- **Plum Share of Search**: 2.5%

## Which is more popular in search, Little Tikes or Plum?

- In August 2026, Little Tikes had more branded searches than Plum among trampoline brands worldwide. Little Tikes was estimated to have 135K branded searches compared to Plum’s 4.4K, and held a 75.8% Share of Search versus Plum’s 2.5%.
- Little Tikes was ahead of Plum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Little Tikes’ estimated Share of Search among trampoline brands worldwide moved from 73.6% to 75.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among trampoline brands worldwide moved from 1.6% to 2.5%, and its estimated monthly branded searches moved from 2.9K to 4.4K.

## How did search popularity change for trampoline brands worldwide in August 2026?

- In August 2026, Little Tikes gained estimated Share of Search among trampoline brands worldwide, from 74.5% to 75.8%.
- In August 2026, Plum lost estimated Share of Search among trampoline brands worldwide, from 3.6% to 2.5%.

## Month by month

| Month | Little Tikes estimated searches | Little Tikes Share of Search | Little Tikes rank | Plum estimated searches | Plum Share of Search | Plum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 73.6% | 1 | 2.9K | 1.6% | 5 |
| Nov 2025 | 165K | 68.7% | 1 | 4.4K | 1.8% | 5 |
| Dec 2025 | 165K | 75.3% | 1 | 3.6K | 1.6% | 5 |
| Jan 2026 | 110K | 79% | 1 | 2.9K | 2.1% | 4 |
| Feb 2026 | 110K | 80.9% | 1 | 2.9K | 2.1% | 4 |
| Mar 2026 | 135K | 75.4% | 1 | 6.6K | 3.7% | 4 |
| Apr 2026 | 135K | 70.8% | 1 | 9.9K | 5.2% | 4 |
| May 2026 | 165K | 75.4% | 1 | 8.1K | 3.7% | 4 |
| Jun 2026 | 135K | 73.8% | 1 | 6.6K | 3.6% | 4 |
| Jul 2026 | 135K | 74.5% | 1 | 6.6K | 3.6% | 4 |
| Aug 2026 | 135K | 75.8% | 1 | 4.4K | 2.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Little Tikes’ and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Little Tikes**: Measured on the search term “little tikes”.
- **Plum**: Measured on the search term “plum play”.

- [Little Tikes profile](/demand/global-en/brands/little-tikes)
- [Plum profile](/demand/global-en/brands/plum)
- [All trampoline brands worldwide](/demand/global-en/categories/trampoline-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Little Tikes or Plum?

In August 2026, Little Tikes had more branded searches than Plum among trampoline brands worldwide. Little Tikes was estimated to have 135K branded searches compared to Plum’s 4.4K, and held a 75.8% Share of Search versus Plum’s 2.5%.

## Cite this page

Brandwave. "Little Tikes vs Plum: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/trampoline-brands/compare/little-tikes-vs-plum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/trampoline-brands/compare/little-tikes-vs-plum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.