---
title: "Trail running shoes: Which are searched most?"
description: "Compare the trail running shoes shoppers choose between. Share of Search among HOKA, Brooks, La Sportiva, Salomon, Inov-8 and Altra, the trail running shoes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/trail-running-shoes"
publisher: "Brandwave"
---

# Trail running shoes: Which are searched most?

Compare the trail running shoes shoppers choose between. Share of Search among HOKA, Brooks, La Sportiva, Salomon, Inov-8 and Altra, the trail running shoes Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Trail running shoes
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: HOKA, 72%

## Which brand is most popular in search among trail running shoes worldwide?

- In August 2026, HOKA was the most searched among trail running shoes worldwide, with an estimated 4.8M branded searches and 72% estimated Share of Search within this set.
- Brooks is in 2nd place, 52.1 percentage points behind at 19.9% Share of Search.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among trail running shoes worldwide decreased from 74.9% to 72%.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among trail running shoes worldwide increased from 17.5% to 19.9%.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among trail running shoes worldwide peaked at 75.4% in December 2025 and was lowest at 70.3% in July 2026.
- Across the 11 months ending August 2026, Brooks’ estimated Share of Search among trail running shoes worldwide peaked at 21.3% in July 2026 and was lowest at 17.4% in December 2025.
- Across the 11 months ending August 2026, La Sportiva’s estimated Share of Search among trail running shoes worldwide peaked at 6.7% in January 2026 and was lowest at 4.6% in May 2026.
- Across the 11 months ending August 2026, La Sportiva, Salomon, Inov-8 and Altra held steady: their estimated Share of Search among trail running shoes worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [HOKA vs Brooks: compare search popularity](/demand/global-en/compare/brooks-vs-hoka): 72% against 19.9% Share of Search.
- [HOKA vs La Sportiva: compare search popularity](/demand/global-en/compare/hoka-vs-la-sportiva): 72% against 5.6% Share of Search.
- [HOKA vs Salomon: compare search popularity](/demand/global-en/compare/hoka-vs-salomon): 72% against 2.1% Share of Search.
- [Brooks vs La Sportiva: compare search popularity](/demand/global-en/compare/brooks-vs-la-sportiva): 19.9% against 5.6% Share of Search.
- [Brooks vs Salomon: compare search popularity](/demand/global-en/compare/brooks-vs-salomon): 19.9% against 2.1% Share of Search.
- [La Sportiva vs Salomon: compare search popularity](/demand/global-en/compare/la-sportiva-vs-salomon): 5.6% against 2.1% Share of Search.

## How did search popularity change for trail running shoes worldwide in August 2026?

- In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 70.3% to 72%.
- In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 21.3% to 19.9%.
- La Sportiva’s estimated Share of Search among trail running shoes worldwide has gained ground for 3 months in a row, from 4.6% to 5.6% in August 2026.
- Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
- Estimated monthly branded searches for Altra worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
- Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HOKA | 72% | 4.8M | +21.4% | HOKA |
| 2 | Brooks | 19.9% | 1.3M | +10.7% | Brooks |
| 3 | La Sportiva | 5.6% | 369K | +22.2% | La Sportiva |
| 4 | Salomon | 2.1% | 137K | +5.0% | Salomon |
| 5 | Inov-8 | 0.5% | 33.1K | 0.0% | Inov-8 |
| 6 | Altra | 0.02% | 1K | +13.6% | Altra |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HOKA | 4.3M | 74.9% | 1 |
| Oct 2025 | Brooks | 1M | 17.5% | 2 |
| Oct 2025 | La Sportiva | 302K | 5.2% | 3 |
| Oct 2025 | Salomon | 93.4K | 1.6% | 4 |
| Oct 2025 | Inov-8 | 40.5K | 0.7% | 5 |
| Oct 2025 | Altra | 880 | 0.02% | 6 |
| Nov 2025 | HOKA | 4.6M | 73.9% | 1 |
| Nov 2025 | Brooks | 1.2M | 19% | 2 |
| Nov 2025 | La Sportiva | 302K | 4.9% | 3 |
| Nov 2025 | Salomon | 93.4K | 1.5% | 4 |
| Nov 2025 | Inov-8 | 49.5K | 0.8% | 5 |
| Nov 2025 | Altra | 1K | 0.02% | 6 |
| Dec 2025 | HOKA | 4.5M | 75.4% | 1 |
| Dec 2025 | Brooks | 1M | 17.4% | 2 |
| Dec 2025 | La Sportiva | 302K | 5% | 3 |
| Dec 2025 | Salomon | 93.4K | 1.6% | 4 |
| Dec 2025 | Inov-8 | 33.1K | 0.55% | 5 |
| Dec 2025 | Altra | 880 | 0.01% | 6 |
| Jan 2026 | HOKA | 3.9M | 70.9% | 1 |
| Jan 2026 | Brooks | 1.1M | 19.6% | 2 |
| Jan 2026 | La Sportiva | 369K | 6.7% | 3 |
| Jan 2026 | Salomon | 114K | 2.1% | 4 |
| Jan 2026 | Inov-8 | 40.5K | 0.73% | 5 |
| Jan 2026 | Altra | 1K | 0.02% | 6 |
| Feb 2026 | HOKA | 3.8M | 71.9% | 1 |
| Feb 2026 | Brooks | 1.1M | 20% | 2 |
| Feb 2026 | La Sportiva | 302K | 5.7% | 3 |
| Feb 2026 | Salomon | 87.8K | 1.7% | 4 |
| Feb 2026 | Inov-8 | 33.1K | 0.63% | 5 |
| Feb 2026 | Altra | 880 | 0.02% | 6 |
| Mar 2026 | HOKA | 4.7M | 72.6% | 1 |
| Mar 2026 | Brooks | 1.3M | 20.4% | 2 |
| Mar 2026 | La Sportiva | 302K | 4.7% | 3 |
| Mar 2026 | Salomon | 107K | 1.7% | 4 |
| Mar 2026 | Inov-8 | 40.5K | 0.63% | 5 |
| Mar 2026 | Altra | 880 | 0.01% | 6 |
| Apr 2026 | HOKA | 4.7M | 73.4% | 1 |
| Apr 2026 | Brooks | 1.3M | 19.7% | 2 |
| Apr 2026 | La Sportiva | 302K | 4.7% | 3 |
| Apr 2026 | Salomon | 102K | 1.6% | 4 |
| Apr 2026 | Inov-8 | 40.5K | 0.63% | 5 |
| Apr 2026 | Altra | 880 | 0.01% | 6 |
| May 2026 | HOKA | 4.7M | 72.3% | 1 |
| May 2026 | Brooks | 1.4M | 20.7% | 2 |
| May 2026 | La Sportiva | 302K | 4.6% | 3 |
| May 2026 | Salomon | 118K | 1.8% | 4 |
| May 2026 | Inov-8 | 40.5K | 0.62% | 5 |
| May 2026 | Altra | 880 | 0.01% | 6 |
| Jun 2026 | HOKA | 4.4M | 72.2% | 1 |
| Jun 2026 | Brooks | 1.2M | 20.2% | 2 |
| Jun 2026 | La Sportiva | 302K | 4.9% | 3 |
| Jun 2026 | Salomon | 131K | 2.1% | 4 |
| Jun 2026 | Inov-8 | 33.1K | 0.54% | 5 |
| Jun 2026 | Altra | 880 | 0.01% | 6 |
| Jul 2026 | HOKA | 3.9M | 70.3% | 1 |
| Jul 2026 | Brooks | 1.2M | 21.3% | 2 |
| Jul 2026 | La Sportiva | 302K | 5.4% | 3 |
| Jul 2026 | Salomon | 131K | 2.3% | 4 |
| Jul 2026 | Inov-8 | 33.1K | 0.59% | 5 |
| Jul 2026 | Altra | 880 | 0.02% | 6 |
| Aug 2026 | HOKA | 4.8M | 72% | 1 |
| Aug 2026 | Brooks | 1.3M | 19.9% | 2 |
| Aug 2026 | La Sportiva | 369K | 5.6% | 3 |
| Aug 2026 | Salomon | 137K | 2.1% | 4 |
| Aug 2026 | Inov-8 | 33.1K | 0.5% | 5 |
| Aug 2026 | Altra | 1K | 0.02% | 6 |
| Sep 2026 | Altra | — | — | — |
| Sep 2026 | Brooks | — | — | — |
| Sep 2026 | HOKA | — | — | — |
| Sep 2026 | Inov-8 | — | — | — |
| Sep 2026 | La Sportiva | — | — | — |
| Sep 2026 | Salomon | — | — | — |

## What is being compared

- **Altra**: Measured on the search term “altra nz”.
- **Brooks**: Measured on the search terms “brooks adrenaline”, “brooks ghost”, “brooks glycerin”, “brooks running”, “brooks running shoes”, “brooks shoes” and “brooksrunning com”, summed into one figure.
- **HOKA**: Measured on the search terms “hoka”, “hoka arahi”, “hoka bondi”, “hoka challenger”, “hoka clifton”, “hoka com”, “hoka mach”, “hoka running”, “hoka running shoes”, “hoka shoes” and “hoka speedgoat”, summed into one figure.
- **Inov-8**: Measured on the search term “inov 8”.
- **La Sportiva**: Measured on the search terms “la sportiva” and “la sportiva nz”, summed into one figure.
- **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure.

- [Altra](/demand/global-en/brands/altra)
- [Brooks](/demand/global-en/brands/brooks)
- [HOKA](/demand/global-en/brands/hoka)
- [Inov-8](/demand/global-en/brands/inov-8)
- [La Sportiva](/demand/global-en/brands/la-sportiva)
- [Salomon](/demand/global-en/brands/salomon)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among trail running shoes worldwide?

In August 2026, HOKA was the most searched among trail running shoes worldwide, with an estimated 4.8M branded searches and 72% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Trail running shoes: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/trail-running-shoes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/trail-running-shoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.